Kiss Baking Company Limited I

Zion Stuart 20190195

Lecturer Daena De Souza Viscuña

Strategic Planning GMGT 9526

25 July 2020

Kiss Baking Company Limited

 Kiss Baking Company Limited II

TABLE OF CONTENTS

Executive Summary.....................................................................................................................................1

Problem Statement......................................................................................................................................2

Objectives and Goals...................................................................................................................................3

Needs assesment And Research Methods....................................................................................................5

Analysis.......................................................................................................................................................9

Design intervention, Treatment plan..........................................................................................................11

Implementation Plan..................................................................................................................................13

Evaluation.................................................................................................................................................15

Conclusion.................................................................................................................................................18

Works Cited..................................................................................................................................................i

Appendix A - Kiss Delivery Truck.............................................................................................................iii

Appendix B - Kiss Logo.............................................................................................................................iii

 Kiss Baking Company Limited 1

Introduction

The purpose of this project is to select and appraise a residential company of the Republic

of Trinidad and Tobago (ROTT), critical thinking processes as it relates to the strategic planning

aspect of management. The native business chosen is the Kiss Baking Company Limited,

affectionately called Kiss for short.

Kiss open its doors in El Socorro in 1978 and featured orange and chocolate cupcakes

only. As demand grew and advancement made in baking technology, management decided to

build an ultra-modern baking factory on seven acreage of real estate in Lang Park, Chaguanas.

Making it the largest wholesale bakery in the Caribbean, even to this day. As a result, they were

able to expand their offerings in 1982, firstly to the Kiss sandwich milk loaf. Then onwards to

the various bakery assortments that we see today (Kiss Baking Company Limited).

They created their unique distribution process, which sees their fleet of trucks proudly

displaying the company bright colors of yellow, blue, red, and white, which have become

synonymous with the Kiss brand (see Appendix A and B). Partnering with groceries, local mom

and pop shops, retailers, large and small Kiss have a permanent hold on this particular market

segment (Kiss Baking Company Limited).

This project would be divided equally amongst the six group members to pursue their

research as they see fit as it pertains to their portions of the said project. An elected individual

would then colligate the information gathered into the preferred Modern Language Association

(MLA) format required by Roytec for submittal. After review, comments, and suggestions being

made by our lecturer on our proposed drafts. Final corrections, fact-checking, and verifications

will be made, whereby the concluded product will be surrendered on the deadline date for

marking.
 Kiss Baking Company Limited 2

Company Description

Kiss have solidified themselves as the premium choice for bakery products in the local,

regional markets in the Caribbean. Kiss humble beginnings can be traced back to the late 1970s,

where only two package cakes were being produced. Their collection of choices broadens to Kiss

milk bread in the 1982 and futuristically to the wide variety we see presently (Kiss Baking

Company Limited).

The bakery company makes up part of the sub-industry, Food, Beverages, and Tobacco,

which is just one of the seven distinct sub-industries encompassing the umbrella of the

Manufacturing district of the ROTT (Trinidad and Tobago Invest TT). Kiss further escalated its

market share by acquiring its severe only competitor, Coelho Baking Industries, in 1989

(Bermudez Group Ltd.).

Becoming a part of The Bermudez Group family has only strengthened the Kiss brand as

they can now lean on the stability and reliable management support offered by Bermudez. This

union afforded Kiss the ability to expanded into foreign markets like Suriname, Barbados,

Antigua, Grenada, St Lucia, Guyana, and Barbuda, just to name a few (Kiss Baking Company

Limited), (Bermudez Group Ltd.).

Although their monopoly on this market has been threatened in recent years, by Bakery

Treatz, and Linda’s Bakery, and small cakes, and pastry entrepreneurs, and smaller

neighborhood bakeries. Even some groceries like Tru Valu, Food Basket, Xtra Foods, JTA

Supermarket, and Massy Stores, which have in-house bakeshop offerings to consumers. They

still cannot beat Kiss’s unique taste, prices, delivery system, and variety that distinguishes them

separately and apart from their rivals (Free Thinkers 868).

 Kiss Baking Company Limited 3

The Company’s Business Model

Kiss’s mission: - to provide Trinidad and Tobago with freshly baked products from their

bakery every day (Kiss Baking Company Limited). Their vision: - to strive to be one of the most

trustworthy and preferred options for meal solutions that cater to the evolving lifestyles of all its

consumers (Kiss Baking Company Limited).

Kiss business model has evolved into a bricks and clicks (or sometimes called clicks and

bricks) model, as expressed by Sheahan as “…a company conducts business both offline and

online. Offline refers to doing business in person, such as having store locations or buildings, so

this is where the “bricks” part of the title comes from. The word “clicks” relates to the clicking

of a computer for online purchases and transactions”.

They differentiated themselves from their competitors by creating unique products from

their three distinctive divisions, which are clarified Kiss Baking Company Limited as: -

The Bread Division

Some of the bakery products produce here are: - Milk, Wheat, Burger Buns, Jumbo

Burger Buns with sesame seeds, Hot Dog Rolls, Jumbo Hot Dog Rolls with sesame seeds,

Dinner Rolls, Butter (white) big and small, Wheat Butter (brown) big and small, Regular and

Wheat Hops, Multigrain, Lemon Loaf, Cheese Fillerz Spicy, just to name a few.

The Snack Division

Here is a list of the bakery products created here: - Orange and Chocolate Cup, Choc A

Lot, Strawberry and Chocolate Iced, Vanilla and Chocolate Goodie, Chocolate and Double

Chocolate Muffin, Blueberry and Apple Cranberry Muffin, Marble/Orange/Chocolate/Fruit Slice

are just some of the package bakery goods.

 Kiss Baking Company Limited 4

The Dessert Cake Division

Specially crafted personalized cakes in a variety of flavors and shapes for any occasion to

meet a unique customer need.

Kiss also develop their exclusive distribution network with its fleet of customized trucks

explicitly designed to house their commercial bakery racks, trays, and dollies. To safely transport

fresh bakery goods every day from their strategically placed dessert centers to groceries, mini-

marts, moms and pops shops, retailers throughout ROTT.

Their main target markets are both demographical and geographical, which is explained

by (Boone et al., 368-372) as - Geographical Segmentation: - Homogeneous groups divided

basis on their location locally, regionally, and internationally. Demographic Segmentation:

-Consumer’s markets segregated by their diverse demographics or socioeconomic characteristics,

e.g., gender, age, income, occupation, education, or ethnic group.

While competition has gradually increased over the years, Kiss has been able to hold

their dominance on the bakery market, mainly due to their economies of scale. Hill et al.

described as “… the idea that a lower cost structure, attained through the mass production of a

standardized output, is the best way to achieve high efficiency” (117).

The economies of scale, combined with the chosen strategies previously described, will

ensure that Kiss remains the premier choice for package bakery goods locally and regionally.

They need to stay focus and ensure that in all their endeavors, they do not stray from their

company mission and vision statements in achieving their short and long terms goals.
 Kiss Baking Company Limited 5

SWOT Analysis

Kiss has been explored, under a microscope, applying one of the investigative techniques

known as strengths, weakness, opportunities, and threats (SWOT) analysis. The approach is

explained as “… careful assessment of the strengths, weaknesses, opportunities, and threats that

affect organizational performance” (Daft, 258). In other words, a SWOT investigation is a

mechanism that an organization can exploit when interested in viewing its overall market

situation. By examining their competitive, and resources competences in terms of the degree to

which they can explore their best market advantages and protect against any exterior pressures to

its prospected well-being.

The below exhibit shows the results of the said analysis in the environment that their

business competes in (Kiss Baking Company Limited) and (Free Thinkers 868).

Strengths Weakness
 Merchandise Scope: offers an  Upkeep of Equipment: repairs or upgrades

assortment of various products that is to factory and delivery mechanisms incur

unmatched by its competitors. costly delays.

 Circulation Structure: strategically  Environmental responsibility: non-existent

geographical dispersed outlets across as not part of any “green” movement or have

the country, a fleet of delivery trucks any “green” programs, plastic is their primary

service customers, needs especially source for packaging, which is very hard to

from a centralized factory located in dispose of.

Chaguanas, which has easy access to  Health Conscious: clients are demanding

Sir Solomon Hochoy Highway. more healthily selections, although Kiss have
 Kiss Baking Company Limited 6

introduced a few,
 Personalization: customers afforded they still have a long way to go.

the ability to customize their cakes,  Consistency: the ability to quickly replace

desserts to meet their special occasions. dated products (shelf life), to keep a fresh and

 Brand Image: cemented their name as continuous supply to consumers.

the bakery of choice, as they have been

around since 1978.

 Research and development:

accomplished internal R&D division

that has created and tested many

successful new recipes to meet the

demands of the ever-changing taste of

their clients.
Opportunities Threats
 Foreign Markets: can merge or  Environmental Factors: hurricane season,

franchise their brand internationally as drought (water shortage), major accidents on

the local and regional markets have the highway, and power outages seriously

matured. hamper the distribution chain.

 Product Offers: increase or create new  Competition: local residential bakeries, in-

merchandise to match the rising store bakery choices by groceries, and

demand for gluten-free, vegan, and regional brands all contribute to cut into Kiss

healthily alternatives for the public, profits.

thereby penetrating this new market

segment.
 Green Initiative: invest in eco-friendly  Economic stability: inflation has cause
 Kiss Baking Company Limited 7

packaging solutions, e.g., recyclable higher fuel and electricity prices, as well as

plastic bags, brown paper bags, or bio- increase taxes, including a shortage of foreign

degradable bags. currency, limiting the buying power of Kiss.

 Online Present: enhance their website,  Taste: consumer taste has moved to a

making it more user friendly, accessible healthier option for health-conscious clients,

on multiple platforms. as dietary constraints are enforced at the

various organizations, community, and school

levels.
Exhibit 1.0 Kiss SWOT Analysis

Managers analyzed their present market territory to extract and maximize their

opportunities and identify threats to help better them navigate their environment. They mostly

lean on the scheme developed by Michael E. Porter called Porter’s Competitive Forces or

Porter’s Five Forces (Hill et al., 45). After probing and reviewing Kiss, the following is what I

have gleaned as it relates to the Five Forces created by Porter (Kiss Baking Company Limited)

and (Free Thinkers 868).

Threat of New Entrants

Kiss has an established brand that resonates with customers as being a low cost and of

high quality. They have attained a wealth of experience, both technological and customer service

wise in this field. Sizable risk capital is required, not to mention the regulatory and legal hurdles

to juggle to advance in this arena expertly. The threat of New Entrant has a low rating.

Threat of Substitutes

Many selections are available to the consumer, now more than ever, have boosted the

threat of substitutes to high. Even though they may be more expensive, customers look at the

ease of access, healthily choices, and availability.

 Kiss Baking Company Limited 8

Bargaining Power of Customers

As consumer’s views, knowledge, information, and options have exploded via the

internet, so too have this category been elevated to high. Patrons can verify prices, ingredients,

and recipes with the click of a button all in the comfort of their home.

Bargaining Power of Suppliers

The international and local raw materials needed by Kiss can be brought anywhere,

lowering the bargaining power of suppliers.

Competitive Rivalry

This level is low even though there are a lot of competitors out there. None can match the

scale, delivery methods, variety, price, and quality of the Kiss brand.

By leveraging their strong brand against competitors via aggressive marketing strategy,

Kiss will ensure that consumers will have their products at the forefront of their minds when it

comes to bakery consumables. Kiss can also add more nutritious offerings by using healthier

ingredients, thereby attracting emerging markets.

The company can incorporate a new product line (like ice-cream) as this will complement

their cakes, and allow them to enter a new market segment as well as staving off rivalry from

local, regional, and international communities.

Continue to inspire and encourage all employees to strive for excellence, quality

standards, and not become overconfident bypass rewards as today leaders can be tomorrow’s

failures.

Analysis of the Company’s Corporate-Level Strategy

Kiss is in business of producing and distribution of package bakery goods, chiefly bread,

and cakes. They had used a horizontal integration when they absorbed their severe only
 Kiss Baking Company Limited 9

competitor Coelho Bakery, which helped them expand their brand and increase profits (Kiss

Baking Company Limited). Kiss have matured in their industrial life cycle, and growth has

slowed to a crawl for the company. Analysts have shown that if they changed their corporate

strategy to include a vertical integration approached into ice-cream and ice-cream products. This

would generate a new income stream and see Kiss swell into new target markets.

As proven by the SWOT analysis, Kiss has leveraged its brand strength by cementing its

corporate strategy by doing what they know best and by acquiring its competitor. The following

paragraphs are a testament to Kiss’s overall corporate initiatives.

Research and Development (R&D) - Kiss have placed more emphasis on R&D as they

have to stay aware of their clients changing tastes, lifestyles of their clientele to preserve their

dominance in the bakery market. From having only two (2) items at their commencement, Kiss

presently has more than sixty (60) bread, cake varieties, and roughly thirty (30) gourmet cake

choices. Lately, Kiss introduces new products, e.g., Kiss Cheese Fillers, Kiss Tortilla Wraps,

Rani Sada Roti, and the latest of all their Kiss Carrot Cake. Kiss even now has excellent strength

in this market segment. The organization should look to preserve its market stronghold both

locally and regionally by creating products for new emerging segments of the market. While they

have made some strides to create healthier loaves of bread, Kiss can pursue products with a low

sugar content by using alternative sugar substitutes, use healthier ingredients to create goods for

the health conscious consumers.

Human Resource Management - Kiss employs an enormous number of skilled laborers

on account of the stature and extent of the company. At the point when an organization is this

colossal, the human resource department is essential to guarantee all laborer’s needs are met. The

Human Resource office is liable for staff development, training, hiring, reimbursement of
 Kiss Baking Company Limited 10

representatives, and managing worker encounters. Under this heading, Kiss should make a

strenuous effort to maintain staff who are valuable and loyal to the company as part of its

continuing investment in its human resource.

International Markets - Kiss can cooperate with a notable outside firm to grow their piece

of the overall industry as their current market in Trinidad is as of now develop. This would imply

that Kiss would have the option to join their assets with a setup organization, expanding the odds

of effectively acquainting Kiss items with a global reach and decreasing the chance of

disappointment and adverse benefits. The organization, with which Kiss may be accomplice,

would likewise have a fundamental understanding of the foreign market. Ought to have the

option to distinguish social tastes and inclinations handily and better encourage Kiss on what

items ought to be presented and which products ought to be replace. Kiss items ought to likewise

get a progressively proper greeting if they joined forces with a well-known, confided in the

company, restricted to if they chose to wander into the outside market all alone.
 Kiss Baking Company Limited 11

Analysis of the Company’s Business-Level Strategy

Kiss business-level strategy supports its corporate-level strategy by integrating the

following into its planning and executing process to help promote their competitive advantage,

which includes but not limited to:

Pricing

Although the prices vary from product to product, Kiss assortment of goods is still the

cheapest by far when compared with the competitions to which consumers are automatically

drawn too.

Quality

By following a strict code of hygienic and ISO standards as communicated by the

International Baking Standards and the International Baking Consultants to ensure the highest

quality baked goods produce. Kiss has assured its membership via the American Institute of

Baking and the Whole Grain Council to which they belong.

Customer Service

Kiss has developed a unique customer service, which is second to none in their line of

business. As a result, their years of experience, being around for the past thirty-one (31) years.

Convenience

Kiss have added a new level of accessibility for their customers by buying out Coelho

Bakery. Now consumers have access to their favorite bakery goods at strategically placed

junctions, street corners at each major city, borough, and overpass on the highway with Coelho

mobile bakery service.

Variety
 Kiss Baking Company Limited 12

Kiss has a product to meet the needs of almost everyone in society, as well as their

special occasion. Ranging from loaves of bread (whole grain, hops, hotdog, etc.), to their

customizable creations for weddings, valentine, birthdays, etc.

Kiss business level also has an aggressive marketing campaign strategy that uses all the

various marketing communication mediums, e.g., electronic (internet, television, radio) and print

media (newspaper, magazines, etc.).

They have also paid close attention to their hiring practices and employee job

satisfaction, which reduces staff turnover. As workers would add value to their job, that might be

hard to be duplicated at another organization.

The mention above components couple with Kiss differentiation style are the

cornerstones that have kept and will keep Kiss as the leading package bakery goods

merchandiser both locally and regionally.

 Kiss Baking Company Limited 13

Analysis of the Company’s Functional-Level Strategies

Kiss Baking Company employs a large number of persons at different levels within the

company. Employees working within the plant are incredibly trained and skilled to accomplish

organizational goals at an ideal level. This is a vibrant part of Kiss unyielding quality processes

to guarantee production of superior cakes and bread. At this level, the Kiss baking company will

decide on their costing methods, e.g., marginal or absorption costing. We choose prices that are

competitive with the industry. Kiss has realistic charges that are not only inexpensive to

consumers but prices that help the company to make a profit.

As a large producer, Kiss has the competencies of the resource for an internal research

and development division and is continuously changing and growing. The market for bakery

produce is no exception with utilizing Kiss talented research and developing staff. Kiss, we have

developed a line of industrial products designed to meet the complex challenges of today’s

industrial bakeries. These products utilize customized leavening blends and breakthrough

encapsulation technologies to improve shelf-life, increase yield, and reduce the cost for high

volume baking operations.

By utilizing these devoted assets, it means the organization can progress not only to new

long term products but short term. But by working with our customers to create specialized cakes

for events and seasonal products, e.g., Christmas black cake, Valentine cakes, that customers

look forward to yearly. At Kiss Baking Company Ltd we deploy trucks each day from our main

offices to distribute our goods, due to our competent marketing department you can find Kiss

merchandised at every cafeteria, supermarket, mini-mart, and parlor. We offer cakes and bread to

all our designated shops where it is vended and picks up any product that was not sold before

expiring replacing it with fresh goods. This way, the merchant does not bear the loss, and our
 Kiss Baking Company Limited 14

customers are satisfied with fresh products. We at Kiss Baking Company is prepared to be your

baking novelty companion.

 Kiss Baking Company Limited 15

An Examination of the Company’s Structure and Control Systems

Kiss Baking Company adds value to its customers. Their primary activities consist of

turning raw material into high standard finished products and getting them to their customers.

These activities have a robust support system that makes sure all primary activities are carried

out. Some crucial accomplishments are marketing, operations, distribution, supply chain

management, inbound logistics, sales and services

PRIMARY ACTIVITIES

SUPPLY CHAIN MANAGEMENT: - Kiss purchasing department sources raw material

at the highest quality from international suppliers and residential. These materials then go to the

factory where there excellence are confirmed by Kiss interior quality control before being

administered.

KISS OPERATIONS: - All activities used to turn the based ingredients such as flour,

eggs, yeast, and additional components into a final consumable product packaged and ready for

distribution.

DISTRIBUTION: - Kiss has an extensive distributing network that delivers to all outlets

where it is retailed, covering almost the whole of ROTT. With a large convoy of trucks deployed

from Monday to Saturday from their headquarters to every supermarket, mini-mart, small shop,

and cafeterias, you can find them everywhere you go.

Kiss has mastered logistics, from the collection of any bread that was not retailed before

the expiration date, and replacing it with fresh product. This removes the burden from the vendor

to bear the loss and keeps us, the buyers satisfied. Because of their longer lifespan, Kiss cakes

are distributed twice per week and to ensure that they get sold. Kiss has likewise positioned itself

in various malls selling their dessert cakes and at every significant junction where they sell hot
 Kiss Baking Company Limited 16

Coelho bread. This is done for convenience to customers. Kiss also provides a variety of birthday

cakes.

SALES AND MARKETING: - By strategically using various mediums to reach a large

target market, the company raises awareness. These include all multi-media platforms, which

includes radio, television, and social forums such as Instagram and Facebook. This creative use

of advertising targets potential customers.

Kiss provides posters of new products and displays racks to retailers as they comprehend

the significance of having a clear line-of-sight for the customers. By using packaging distinctive

from other brands, their products are easily noticed. There is also a distinction by packaging

within their products. For example, hot dog bread with sesame seeds is packaged in the bag with

the light blue, while ordinary hot dog bread bag has purple. The same goes for white bread and

whole wheat bread, they are in different bags. This makes the selection process easier for their

customers. Kiss marketing strategy has been successful and effective in sustaining and driving

request over the years.

SERVICES: - The organization also provides services to final customers and retailers,

which include specialty cake orders by consulting with stakeholders at the retail store locations.

Customers can also call in their inquiries to our stores. Sales agents are on the transport trucks to

take grievances, orders, and to notify of any price changes and upcoming new promotions.

SECONDARY/SUPPORT ACTIVITIES

HUMAN RESOURCE (HR): - Because of the size and scope of the business, Kiss has

employed a large number of employees. HR is tasked with staff developing, employee disputes,

hiring, training, and compensation of employees.

 Kiss Baking Company Limited 17

ADMINISTRATION: - This unit offers support to all organizational units for day-to-day

activities.

RESEARCH AND DEVELOPMENT (R&D): - R&D is at the forefront of Kiss planning

to keep up with the ever-evolving taste of the market and helps maintains Kiss market share.

This is evident as they started with just two (2) products and now have over sixty (60) bread and

cake variations, about thirty (30) gourmet options, Kiss Tortilla Wraps, Kiss Cheese Fillers, Kiss

Carrot Cake, and Rani Sada Roti.

FINANCE: - Their finance department has the responsibility of accessing funds from

various banks and financial institutions monitor and allocates financial resources to departments

and preparing all financial statements.

QUALITY CONTROL: - With a rigorous quality control department, Kiss ensures all its

products are at the best quality and meet all standards of the industry before they are distributed.

This process begins from the raw material stage right up to packaging. There are optional

maintenance systems, such as public affairs and Legal affairs and operations, just to name a few
 Kiss Baking Company Limited 18

Summary of Recommendations

There are several strategic opportunities brought on by the challenges and goal objectives

of Kiss Baking Company. The current economic, social dilemma (COVID-19) has also

contributed to the fast track of competitor’s services seemingly overnight, which in correlation

has the potential to set back Kiss’s company, strategic plans moving forward. Uncertainty is in

the air, and while nothing can be foreseen in the years to come, having a program that is

sustainable and or improvement on current services and products is essential. Base on the

companies’ thorough analysis, please see listed several recommendations.

Kiss baking company Limited’s successful continuation of its low-price strategy will

significantly work in their favor long into the future as the company seeks to achieve dominance

over the market. This will entail the continuance of its off-the-counter packaged products,

reflecting its sustained maintenance of its pricing leverage against competitors in an approach to

uphold and maintain control over barriers of entry into the local market by small to medium scale

competitors. This approach will see success as it will inevitably cost the consumer less to

purchase one of the company’s products, thus maximizing profits in the long run. Porter’s rules

as it pertains to ‘low-cost leadership’ will, as a result, allow growth in sales and revenue in

pursuit of forming a more considerable inter-regional expansion of the company’s operations,

therefore, maximizing on their competitive competencies.

As indicated, one of the significant threats for Kiss is that from competitors, both local

and large-scale international brands who may act as substitutes offering alternatives to the local

market and region in which the company conducts business. These organizations, “let’s take, for

instance, Kellogg’s,” can prove to be a challenge. Due to their ability to manufacture goods

overseas at cheaper rates and their dominance over marketing and e-commerce shipping,
 Kiss Baking Company Limited 19

possibly providing products at a discounted price while exploiting their reach as a multinational

corporate entity.

To compete with a clear threat such as this, further expansion in the company’s e-

commerce needs to be strengthened to increase the company’s capabilities at delivering services

that can enhance revenue. A great roll out of this could have played out during the lock-down

crisis as companies sought to innovate their services to keep the flow of income. While some

groceries were filled with long lines, some optioned to stay home in fear of contracting COVID-

19. “Imagine risking your life for bread,” therefore, innovation in service delivery needs to be

considered in linkage with their operational framework as an alternative to revenue

maximization.

Subsidiaries can also play a vital role in the enlargement of the organization’s

manufacturing capabilities. Offering opportunities abroad in an attempt to streamline or fasten

the production speed and deliverance of services to these inter-regional markets and to improve

on the company’s brand loyalty, as the products are being produced by an organization the

market is knowledgeable familiar. Alliances with these manufacturers in their local countries can

also help build a network of supporters stretching kiss baking companies reach over territories.

An improved, innovative distribution channel strategy is also needed. Consideration for

the improvement of the company’s e-commerce strategy can be the development tool required to

enhance revenue. Apps that allow users to design their cakes and track its progress from creation

to delivery can add on to the company’s differentiation strategy. This will enable the company to

use the website as an extension of the company’s retail space. As time progress, develop ideas

that help connect the customer base with the experience that comes with tasting the products.
 Kiss Baking Company Limited i

Works Cited

Bermudez Group Ltd. About Us: Our Companies. 2019. www.bermudezgroupltd.com/about-

us/our-companies/. Accessed 28 June 2020.

Boone, Louis E., Kurtz, David L., Berston, Susan., Khan, Michael H. and Canzer, Brahm M.

Contemporary Business Third Canadian Edition. Canada: Wiley, 2019.

Free Thinkers 868. Kiss Baking Company Limited: An Internal and External Environment

Analysis. 16 October 2017. https://stratmatters.wordpress.com/2017/10/16/kiss-baking-

company-limited-an-internal-and-external-environment-analysis/. Accessed 29 June

2020.

Hill, Charles W. L., Melissa A. Schilling and Gareth R. Jones. Strategic Management Theory:

An Integrated Approach, Twelfth Edition. Boston, MA: Cengage Learning, 2016.

Kiss Baking Company Ltd. History. Of Kiss Baking Company Limited.

//kissbaking.com/index.php/history/#:~:text=Kiss%20Baking%20Company%20has

%20also,Lucia%2C%20Antigua%20and%20St%20Vincent. Access 28 June 2020

 Kiss Baking Company Limited ii

Kiss Baking Company Ltd. Kiss Breads. https://kissbaking.com/index.php/kiss-breads/.

Accessed 2 August 2020.

Kiss Baking Company Ltd. Snack Cakes. https://kissbaking.com/index.php/snack-cakes/.

Accessed 2 August 2020.

Kiss Baking Company Ltd. Dessert. https://kissbaking.com/dessert/. Accessed 2 August 2020.

Sheahan, Kyra. Three Types of Business Models: Small Business. 21 November 2017.

https://smallbusiness.chron.com/three-types-business-models-838.html. Accessed 2

August 2020.

Trinidad and Tobago Invest TT. Manufactoring. www.investt.co.tt/industries-and-

opportunities/manufacturing/. Accessed 30 June 2020.

 Kiss Baking Company Limited iii

Appendix A - Kiss Delivery Truck

Appendix B - Kiss Logo