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As written in Wikipedia, in product development, "The product can be tangible (something Need Ongoing Support?
Share Feedback physical which one can touch) or intangible (like a service, experience, or belief), though
sometimes services and other processes are distinguished from 'products'." Although there are Build Your Learning Plan
additional differences between the nature of a product and service (as explained below), for the
sake of expediency, this topic will use the term "products" to refer to both. Also, this topic General Resources
Suggested Books
focuses primarily on the development of a product, rather than primarily on its ongoing management.
Blog Directories
Nonprofit organizations often provide services in the form of "programs", rather than "products" -- although the services from
Meet Your Guides the programs are certainly "products or services" to groups of clients. Thus, nonprofit readers might more readily relate to the Free Trainings
following guide.
Basic Guidelines for Nonprofit Program Design and Marketing Job Banks
To Get Updates A nonprofit that is developing a tangible product to generate a profit for the organization (referred to as a Social Enterprise) Online Groups
might benefit from reading the content in this topic about product development.
Orgs That Help
Reference Material
Introduction to Product Development
Supersites
What is a Product? A Service? By continuing to use this site, you agree to our Privacy Policy. X
What is Product Development? Categories
Product Development and Product Life Cycles
Five Different Approaches to Developing Products Yourself
Typical Phases in Carefully Developing Products
Leadership
return+to+work Organizations
---Many Sources of Ideas
---Protect Your Ideas Consulting
Phase 2: Researching
---Is Idea Feasible? Viable?
---Need an Investor or Funder for Your Idea?
Phase 3: Testing
---What Will Customers Think of Your Ideas?
---How to Get Feedback From Customers
Phase 4: Analyzing
---What Have You Learned So Far?
---What About Design Specifications? Project Planning?
Phase 5: Rolling Out
---Developing Your Marketing Plan
---Why Should Customers Buy From You?
---What Will You Convey to Your Customers?
Additional Perspectives on Product Development
Also consider
Customer Service
Operations Management
Related Library Topics
Learn More in the Library's Blogs Related to Entrepreneurship -- Product and Service
Development
In addition to the articles on this current page, also see the following blogs that have posts related to Entrepreneurship --
Product and Service Development. Scan down the blog's page to see various posts. Also see the section "Recent Blog Posts" in
the sidebar of the blog or click on "next" near the bottom of a post in the blog. The blog also links to numerous free related
resources.
Therefore, product development includes a wide range of activities, ranging from the time that there is a new idea for a
product and up to the ongoing management activities to produce and provide the product to customers. (The latter is referred
to by the phrase "product management.") How a product is developed depends very much on the nature of the organization
and its products, for example, retail, manufacturing or wholesale. It also depends on the culture of the organization, for
example, whether products are developed intentionally and explicitly or unintentionally and implicitly.
For example, the following article suggests Development, Introduction, Growth, Maturity and Decline. Product development
occurs primarily during the first phase. The typical final phase of product development is when it is launched or promoted to
potential clients. That final phase could be included in the Introduction phase of the product's life cycle.
Product Life Cycle & Product Development Cycle
1. Fuzzy front-end, including often informal sharing and clarification of ideas for the new product.
2. Product design, including activities that result in a detailed set of specifications for the product's design.
3. Product implementation, including refining the specifications by testing them, often through development and use of a
sample (or prototype) of the product.
4. Fuzzy back-end, including producing the new product and rolling it out to potential markets.
The following article suggests five phases similar to the above in product development, including the following.
The following content in this topic is according to this five-phase model, also listed above.
Preparation
Many of the activities in product development are also activities in the overall process of marketing.
Basics of Marketing (from idea to evaluating to developing to producing)
Life Cycles in Organizations (everything has a life cycle, including products)
If the reader is highly motivated at this point, then he or she might scan the information about the basics of business
planning. Business planning is usually conducted when starting a new organization or a new major venture, for example, new
product, service or program. Essentially, a business plan is a combination of a marketing plan, strategic plan,
operational/management plan and a financial plan. Funders or investors usually require a business plan. Far more important
than the plan document, is the planning process itself.
Basics of Business Planning
1. Complaints from current customers (see Customer Service and Customer Satisfaction).
2. Requests for Proposals from large businesses and government agencies.
3. Modifications to current products (see Innovation).
4. Suggestions from employees, customers and suppliers (see Creative Thinking).
5. You can learn a lot from analyzing your competitors (see Competitor Research).
You might also want to minimize the chance of an employee taking the idea and starting their own business. See
Non-Compete Agreements
Phase 2 -- Researching
Also, the product should be related to the purpose, or mission, of your business. Businesses can go bankrupt by trying to be
too many things to too many customers, rather than doing a few things very well. You might use guidelines from these
relevant topics.
Feasibility testing
Prototyping
Nonprofits that need funding will benefit from the following link.
Fundraising (Nonprofit)
As noted above, you very well may need a business plan to convince the investor or funder that your idea is viable to become
or product or service. See Basics of Business Planning
Phase 3 - Testing
Now is the time to get input from those who would be using the new product. When products have very low sales, it is often
because the developers had more faith in their own preferences than in those of the customers.
But before you can get input from the potential customers, think about who those groups (or target markets) might be? Thank
about:
Where did you get the ideas to develop the products in the first place?
Who is using products that seem similar to those that you are thinking about developing?
There are a wide variety of ways to get feedback from customers. The most common are using the following tools.
Focus Groups
Customer surveys
Interviews
A powerful way to get very useful feedback, especially regarding ideas to improve your new product, is to use design thinking.
It is unique in that it is a hands-on approach that deeply involves the people (the users) who are affected by their problem or
unmet need.
Design thinking
LivePlan®
OPEN
At this point, you've concluded that your idea can become a viable product. Now you're faced with actually building the
product itself. The particular process you use to build your product or service depend very much on the nature of the product
or service. The following links might help you as you develop your unique process to build your product.
What Is Your Product Saying to Consumers?
What is a Bug List?
What’s next for design?
Now's the time to write an overall, or functional, description of your new product. The more detailed description comes during
the next phase.
What Are Functional Specifications
Phase 4 -- Analyzing
These questions are often answered when developing a business plan for your new product.
All About Business Planning
Businesses are coming to learn that it's never too early to integrate principles of quality management into the design and
development of products and services.
Basics About Quality Management
What about a final written specification that employees can use to develop and provide the product?
Building a Requirements Document
Inside Technical Specifications
Displaying Technical Writing Skills
Now you are ready to get the word out about your new product. Especially for a new product, it is very important to do that
very carefully and systematically. It is not a time to start bursting our whatever positive messages that you have to convey to
anyone who will listen. That would be a major mistake.
The place to start is to understand what goes into a marketing plan. See the following topics in the following order:
Marketing: Planning and Strategizing
Sample Marketing Plan
What are the unique features and benefits of the new product? Why should customers buy from you, rather than from
competitors? The answers to this questions are your positioning statement.
Clarifying Your Unique Selling Position -- Your Best "Elevator" Pitch
1. What are the different target markets that you aim to serve?
2. What do you want each to believe about your new product?
3. How does each market prefer to get communications, for example, radio, television, postal mail, phone calls, emails or
flyers?
4. So what messages do you want to convey to each and how?
5. Who will do that and by when?
Also see
Bringing a Weird Product to Market
Christopher Van Buren: Product Launch Liftoff
Also, scan the Recommended Books listed below. They have been selected for their relevance and highly practical nature.
Recommended Books