Walmart

Top position on the Fortune 500 list 

The brand’s growth is driven mainly by its ‘everyday low prices’ strategy

Walmart started as a small discount retailer in Rogers, Ark in 1945

investing heavily in technology

It is in a bid to win market share away from its rivals Amazon

11,300 physical stores and several e-commerce websites under 58 banners in

more than 27 countries

Low prices
The cornerstone of Walmart’s business strategy is its everyday low prices. The
brand sells a very large range of products and its focus always remains on
selling products at the lowest prices in the market.

Millennial customers are interested in three things. They are convenience, low
prices, and product quality.

Provides a large assortment of products. The strategy is to attract customers

with lower prices and keep them engaged with discounts and shopping
convenience

 big discount like 50 or 70%.

 revenue grew to $500.3 billion in 2018 and $514.4 billion in 2019

decided to fight with competitors not only on the basis of prices but to get an
even bigger share of the pie, it will focus more on customer convenience

Four Important factors driving growth of Walmart

Large sales volume made possible by a large customer base and scale of
operation.
A highly efficient supply chain system that maximizes productivity and
reduces outlays.

Low operational and overhead costs

Use of bargaining power to grab the least prices from the suppliers

controlling stake of roughly 77 percent in Indian e-commerce brand

Flipkart to penetrate the Indian market

reasons that Walmart has proved good

it has been helping people save money

helped millions of its customers save more and that is possible by merging
a few things

Scale, size, technology and shopping convenience have helped Walmart

generate the advantage which you call popularity or brand loyalty

changed its HR strategy and grew more focused on employee welfare