COLLEGE OF BUSINESS ECONOMICS

DEPARTMENT OF MARKETING MANAGEMNT

PREPARED BY ID NO

1. KALID AHMED . . . . . . . . . . ..................1301837

INTRODUCTION
We are creating opportunities and bringing value to customers and communities
around the globe. Walmart operates approximately 10,500 stores and clubs under

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46 banners in 24 countries and e Commerce websites. We employ 2.3 million
associates around the world — nearly 1.6 million in the U.S. alone. Walmart
U.S.

Walmart’s vision statement is “Be the destination for customers to save money, no matter how they
want to shop.” The vision statement echoes the central reasons behind the desire of the company to
position itself as the retail leader. In relation to this vision statement, the following components come

out: Walmart’s mission statement is “to save people money so they can live better.

ts-Opportunities-Weaknesses-Strengths (TOWS) Matrix

is an important matching tool that helps managers develop four

types of strategies: So Strategies, WO strategies, ST Strategies, and

WT Strategies.

SO strategies use a firm’s internal strengths to take advantage of

external opportunities.

1 general description of walmart company

We are creating opportunities and bringing value to customers and communities

around the globe. Walmart operates approximately 10,500 stores and clubs under

46 banners in 24 countries and e Commerce websites. We employ 2.3 million

associates around the world — nearly 1.6 million in the U.S. alone. Walmart

U.S.

Walmart Inc (Walmart) is a retailer that operates grocery stores,

supermarkets, hypermarkets, department and discount stores, and neighborhood

markets. The company’s stores offer grocery and consumables, health and

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wellness, technology, office and entertainment, hardlines, apparel and home

categories at everyday low prices. It also operates warehouse clubs (including

Sam's Clubs). Walmart markets products under various private labels and

licensed brands including Equate, Bonobos Fielder, Mainstays, George, Onn,

Parent’s Choice, Time and Tru, Wonder Nation, and No Boundaries. The company

offers fuel, gift cards and financial services and other related products

including money orders, prepaid cards, wire transfers, money transfers, check

cashing and bill payments. It merchandises products through various e-comrse.

1.vision,mission,and value of walmart company

Vision
Walmart’s vision statement is “Be the destination for customers to save money, no matter
how they want to shop.” The vision statement echoes the central reasons behind the desire of
the company to position itself as the retail leader. In relation to this vision statement, the
following components come out:

 Affordability
 Convenience

 Customer-oriented

Mission Walmart’s mission statement is “to save people money so they can live
better.” It shows how the company seeks to implement critical strategies that can bring a
remarkable difference in anything it touches. Some of the elements that relate to this mission
statement include:

 Improving people lives

 Financial liberation

 Exceeding expectations

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Core Values
Walmart’s core values are “customer first, frontline focused, innovative & agile, listen,
inclusive, high performance, accountable, honesty, and fairness” They outline the elements
that guide Walmart operations. With these, the company remains in line with its mission and
vision. They include the following principles:

 Customer first
 Frontline focused

 Listen

 Innovative & agile

 Inclusive

 High performance

 Accountable

 Honesty

 Fairness

3.situation of walmart company

SWOT Analysis of the Wal-Mart Company

STRENGTHS

· Strong Brand name.

· Extended customers in more than 200 countries.

· Use of SAP R/3 Enterprise Resource planning software

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· Low threat of new entrants.

· Continuous training programs for employees.

· High budgets for advertising and promotion.

· Good relations with media.

· Web-based presence.

WEAKNESSES

Subsidiaries create legal and territorial problems.

Lack of funds for regional suppliers to continue expansion

The old image still exists.

Inconsistent marketing message.

OPPORTUNITIES

· Expansion in the shape of the introduction of new

and innovative products.

· Expanding market due to globalization.

THREATS

· Current economic climate.

· Results to be achieved in future can be less than projected

“The Threats-Opportunities-Weaknesses-Strengths (TOWS) Matrix

is an important matching tool that helps managers develop four

types of strategies: So Strategies, WO strategies, ST Strategies, and

WT Strategies.

SO strategies use a firm’s internal strengths to take advantage of

external opportunities.

WO Strategies aim at improving internal weaknesses by taking

advantage of external opportunities.

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ST Strategies use a firm’s strengths to avoid or reduce the impact of

external threats.

WT Strategies are defensive tactics directed at reducing internal

weaknesses and avoiding environmental threats.

Home Business Management

WalMart Strategic Audit

Management

WalMart Strategic Audit

AssignmentReport

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 Executive Summary

Wal-Mart was founded in 1962 by a man named Samuel Moore Walton. He was considered
“one of the most influential retailers of the century” (Wheelen & Hunger, 740). Sam Walton
started his retail career in management in 1940 with J.C. Penney Co. His training and hard work
at J.C. Penney Co. led him to his great Wal-Mart idea. He decided that small town populations
would welcome, and make profitable, large discount shopping stores. When Sam Walton created
Wal-Mart in 1962, he declared that three policy goals would define his business: “respect for the
individual, service to customers, and striving for excellence” (Walmartstores.com).

4.objectives of walmart company

Walmart aims to provide safe, affordable food and other products to people

around the world. Doing so in a way that enhances economic opportunity,

environmental and social sustainability, and local communities creates value

for our business and for society.

The main goal of any company is to obtain a consistently high return on

invested capital. For investment profitability to be higher than that of

competitors, the competitive advantage over them must be stable; in other

words, the quality of goods and services provided to consumers must be higher.

Walmart’s strategy depends on defining objectives, a competitive advantage,

the resources, and production capabilities that ensure sustained excellence in

this changing world.

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5 development marketing mix of walmart company

What is Walmart Marketing Mix?

Walmart is a powerhouse of a business, and one of its key strengths is its marketing mix.
Surviving in the retail market requires more than just luck or a large capital base. For such a
large business, Walmart’s management practices give it continuity. The giant retailer’s success
lies in the Walmart Marketing Mix.

Walmart Marketing Mix – Product

Walmart stores sell a wide variety of products. They bring to the market what customers want.
Selling and promoting a product that people want is easier than trying to introduce innovation in
the market. In selecting their product mix, Walmart employs the following strategies:

 They offer a wide variety of products in almost every category. These range from groceries,
hardware, furniture, appliances, health goods, wellness, to entertainment.
 They buy in large quantities to achieve discounts and economies of scale.

 They maintain a strong relationship with their suppliers.

 Walmart white labels products that are then exclusively available in Walmart stores.

Walmart Marketing Mix – Price

The price of a product influences its future success and long-term continuity. It determines the
profits realized from the sale and the competitiveness of the product in the market. If the product
is priced high, the profit per unit sold will be high. On the other hand, if the prices are low,
demand is more likely to be high. Companies can either go high value, low volume or low value,
high volume. Walmart has perfected its price positioning in the following ways:

 Customer-friendly prices and focus on bulk sales to maximize sales rather than overpricing
products.
 Excellent procurement strategies that enable the company to bargain with the most affordable
players in the supply chain to keep prices low.

 Diversification ensures that complimentary goods can drive the sales of other products if one is
under-promoted.

Walmart Marketing Mix – Place

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Location is vital in any business undertaking. Business placement and geographical accessibility
are key elements for customers. Walmart employs various strategies to ensure that all factors
related to the place as a marketing mix element are efficient and effective:

 A strong eCommerce platform that allows customers to purchase goods without having to visit a
physical location.
 A well-planned network of distribution centers that make it easy for stores to collect their
orders, as well as to deliver their products directly to consumers.

 Advanced IT systems enable the organization to trace products regardless of whether they are in
transit or inventory.

 Great geographical placements, particularly in the USA, with Walmart outlets strategically
located.

 A fleet of delivery trucks for efficient door-to-door deliveries.

 Branding and differentiation of their many Walmart outlets, such as Walmart Supercenters,
Walmart Neighborhood Market, Walmart Express Stores, and Walmart Discount Stores.

Walmart Marketing Mix – Promotion

Promotional strategies are the strategies an organization uses to attract or enlighten the public
about its product.

 Walmart runs frequent promotions, with available discounts across all seasons.
 The store uses slogans that are associated with low prices like “save money, live better,” “lowest
price store,” “worry-free fresh,” and the most common, “everyday low prices.”

 Walmart employs a diversified array of advertising media, including TV ads, billboards, social
media, and even their eCommerce platform.

 They provide secure shipping methods that ensure the highest level of service for customers
who purchase online.

 Walmart offers reliable warranties and replacement policies for a majority of their items sold,
which gives customers peace of mind when purchasing.

6. Budgeting of walmart

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Walmart annual/quarterly operating expenses history and growth rate from 2010
to 2022. Operating expenses can be defined as the sum of all operating
expenses for the given industry.

 Walmart operating expenses for the quarter ending April 30, 2022 were $136.251B, a 3.69%
increase year-over-year.
 Walmart operating expenses for the twelve months ending April 30, 2022 were $551.662B, a
2.42% increase year-over-year.

 Walmart annual operating expenses for 2022 were $546.812B, a 1.9% increase from 2021.

 Walmart annual operating expenses for 2021 were $536.603B, a 6.6% increase from 2020.

 Walmart annual operating expenses for 2020 were $503.396B, a 2.22% increase from 2019.

1.7 evaluation and controling

e Evaluation and Control Process Strategic Management and Planning Michael Donovan Final
Exam Eric G. Tankard Potomac College April 22‚ 2011 Abstract “Strategic management is the
professional discipline related to the development of strategic goals and plans to achieve these
goals. Performance is an important part of strategic management because it allows managers to
see if plans are being successfully implemented. There are four key types of performance

Premium Management

Internal Control Evaluation Every business should take the steps necessary to
ensure that its internal controls are functioning effectively and efficiently.
It is important to have accountability at every level of a business. Creating
a checklist to evaluate internal controls will support the business in this
effort. According to Louwers‚ Ramsay‚ Sinason and Stawser (2007)‚ an internal
control questionnaire aide an auditor in gathering evidence about the control
environment and accounting

1.8 IMPLEMENTATION

Strategy Implementation: Walmart’s strategy of cost leadership comes with an

efficient management of resources at all levels. As said, operational
efficiencies play an important role in helping Walmart achieve its “Everyday
Low Prices (ELDP)”. The company applies reliable mechanisms and sophisticated

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technology apart from maintaining tightly knot supplier base and operations
strategies. Efficiency in handling the inventory and product data, tracking
and warehousing all play a part in implementation of the strategy. These
methods help in a lot of money over millions of dollars.

The key aspects of strategy implementation are with respect to supply chain,
culture and technology. Walmart follows a network based model wherein the
stores are placed…show more content…
Here, non-unionized drivers who drive the Walmart trucks can easily park their
trailers while moving from one location to another. This helps in saving on
routes as the trailers can then be transported as is to the required
destination without any of the truck having to have an empty haul for a new
way route. This strategy cuts costs, time and also helps in saving on
inventory as the trailers are not inventoried. This strategy has helped
Walmart save on costs heavily. This and a host of other strategies involving
direct procurement and reducing links in the supply chain have helped in
reducing distribution costs to just 1.7% of the cost of sales. This is
significant over its other competitors Sears with 5% and K Mart with 3.5%…
show more content…

1.9 ACKNOWLEGMENT
The first part of the album expresses spirituality, with an Introduction in
Spanish. . . . then into the soundtrack part of the album for the student
movie 'Broadcasting Sunshine', which includes a variety of styles. Sue Del Sol
has a 70s feel. Drop Down Hard is comical - Soft Rock. I tried extremely hard
to make Hey DeeJay as Motown as I could. Woah was a fun Bollywood-style
experiment. Share If You Care has the most collaborative effort with five
artists (the music producer is an artist as well) - it is a Hip/Hop
style . . . onto the last portion of the album which expresses my liberal
growth through experimentation in finding my voice while creating original
songs. The Outroduction is a Operatic/Choral/Hip-Hop/Classical piece. Fifteen

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years in the making resulted to the multiethnicity of my debut album
Acknowledgement.

REFARANCE
References
1.

· "Our History". Corporate.Walmart.com. Retrieved July 30, 2020.

· · "Walmart Investor Relations – Investors – Financial Information – Unit Counts & Square
Footage". stock.walmart.com. Retrieved May 17, 2022.

· · "Walmart Unit Counts by Country April 30, 2022" (PDF).

· · "Walmart Annual Report 2022". Walmart. Retrieved February 17, 2022.

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· · "WALMART – DEF 14A". sec.gov. Archived from the original on March 5, 2017. Retrieved
March 4, 2017.

· · "Wal-Mart Form 10K: Portions of Annual Report to Shareholders". United States Securities and
Exchange Commission. Archived from the original on October 25, 2015. Retrieved December 25, 2015.

· · "Walmart Corporate: Our Business". Walmart. Archived from the original on January 3, 2014.
Retrieved January 19, 2014.

· · "Walmart Corporate: United Kingdom". Walmart. Archived from the original on January 4,
2014. Retrieved January 19, 2014.

· · "Form 8K – Walmart Inc". U.S. Securities and Exchange Commission. February 1, 2018.
Retrieved February 1, 2018.

· · "Walmart 2015 Annual Report" (PDF). stock.walmart.com. Walmart. p. 19. Archived (PDF) from
the original on July 9, 2015. Retrieved October 6, 2015.

· · "Walmart Corporate: Locations". Walmart. Archived from the original on January 17, 2014.
Retrieved January 19, 2014.

· · "Annual report" (PDF). United States Securities and Exchange Commission.

· "Carrefour Brazil completes the acquisition of Grupo BIG and strengthens

its governance". Carrefour S.A. June 7, 2022. Retrieved June 9, 2022.

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