Professional Documents
Culture Documents
ASSIGNMENT NO 1
GROUP MEMBER: -
SUBMITTED TO:
Ans: I choose Walmart company for this assignment which is primarily involved in the
secondary sector.
“WALMART”
INTRODUCTION:
Walmart is a multinational retail corporation that operates a chain of discount department stores,
grocery stores, and hypermarkets. It was founded in 1962 by Sam Walton and is headquartered
in Bentonville, Arkansas. Walmart is the largest company in the world by revenue, with over
11,000 stores in 27 countries. Walmart is known for its low prices and wide range of products,
which include groceries, electronics, clothing, and more. Walmart has made significant
investments in e-commerce in recent years, including acquiring Jet.com, an online retailer, and
expanding its online offerings to compete with companies like Amazon. Walmart is also known
for its philanthropic efforts, including its commitment to sustainability and its efforts to provide
disaster relief. Overall, Walmart is a major player in the retail industry and has had a significant
Walmart is primarily involved in the secondary sector, which involves the manufacturing and
production of goods. Walmart operates in the retail sector, selling a wide range of products to
customers in stores and online. They are known for their low prices, large selection of goods, and
commitment to customer service. Walmart has expanded its business over the years to include
grocery stores, pharmacies, and other services, but their core business remains retail sales. They
purchase goods from manufacturers and then sell them to customers in their stores and online.
MISSION STATEMENT:
This statement reflects the ideals of the company’s founder, Sam Walton. Strategic decisions in
the business are a direct expression of this mission statement, which is synonymous to the
company’s slogan, “Save money. Live better.” Based on this statement, it is clear that
Walmart’s business strategies involve using price as a selling point to attract target consumers.
Walmart fulfills the “save people money” component of the mission statement through its “low
selling prices”.
VISION STATEMENT:
“Be the destination for customers to save money, no matter how they want to shop.”
This vision was officially articulated in the company’s 2017 investment community meeting.
The company’s previous vision statement was “To be the best retailer in the hearts and minds
of consumers and employees.” The change in the corporate vision reflects strategic changes that
Walmart implements in response to changes in the competitive landscape and the overall
CORE VALUES:
Walmart's core values are respect for individuals, service to customers, striving for excellence,
and acting with integrity. Respect for individuals means that Walmart values diversity and
inclusion and treats everyone with respect and dignity. Service to customers means that Walmart
is committed to providing high-quality products and services at low prices. Striving for
excellence means that Walmart is constantly working to improve its operations and provide the
best possible experience for customers. Acting with integrity means that Walmart is committed
to doing the right thing, even when it's difficult or unpopular. These core values guide everything
Walmart does and help the company stay true to its mission of helping people save money and
live better.
EXTERNAL ANALYSIS:
An external strategic analysis of Walmart would involve examining the market and industry
trends that could impact Walmart's performance. This could include analyzing the competitive
landscape and identifying emerging trends in the retail industry, such as the growing importance
of e-commerce. It may also involve assessing the impact of economic and political factors, such
factors, Walmart can make more informed decisions about how to allocate resources, develop
new products and services, and respond to changing market conditions. Overall, an external
strategic analysis is an important tool for any company looking to stay competitive and adapt to a
The CEO or Board of Directors of Walmart would likely conduct an external strategic analysis
by examining factors outside of the company that could impact its performance. This might
include analyzing the competitive landscape, identifying emerging trends in the retail industry,
and assessing the impact of economic and political factors on Walmart's business. To analyze the
external environment, the board of directors and CEO would likely conduct a PESTEL analysis.
PESTEL stands for Political, Economic, Sociocultural, Technological, Environmental, and Legal
1. Political:
Walmart operates in a variety of countries around the world, which means it is subject to
Changes in government policies, such as trade tariffs or labor laws, can have a significant
2. Economic:
Economic factors, such as changes in interest rates or consumer spending patterns, can
countries.
3. Sociocultural:
Changes in consumer preferences and social trends can have a significant impact on
Walmart's business.
Walmart must also consider cultural differences when operating in different countries.
4. Technological:
Walmart has made significant investments in technology, such as e-commerce and supply
Technological advancements can also create new opportunities for Walmart to improve
5. Environmental:
Walmart has faced criticism for its environmental impact, particularly in terms of its
Walmart has made efforts to improve its sustainability practices, such as by setting
6. Legal:
Walmart is subject to a range of legal risks, such as lawsuits related to labor practices or
product safety.
Changes in laws and regulations, such as new data privacy laws or trade agreements, can
also have a significant impact on Walmart's operations.
INTERNAL ANALYSIS:
An internal strategic analysis of Walmart would examine factors within the company that could
impact its performance. This might include analyzing Walmart's strengths and weaknesses,
identifying areas where the company could improve its operations, and assessing the
effectiveness of its current strategies. By understanding these internal factors, Walmart can make
more informed decisions about how to allocate resources, develop new products and services,
and improve its overall performance. An internal strategic analysis is an important tool for any
company looking to identify areas for improvement and develop strategies to achieve its goals.
The internal strategy analysis of Walmart can be conducted by the CEO, the board of directors,
or other executives and managers within the company. The goal of an internal strategic analysis
is to identify areas where the company can improve its operations and develop strategies to
achieve its goals. By analyzing factors such as the company's strengths and weaknesses, its
current strategies, and areas where it could improve, the CEO and other leaders within the
company can make more informed decisions about how to allocate resources and develop new
products and services. Overall, an internal strategic analysis is an important tool for Walmart to
identify areas for improvement and develop strategies to achieve its goals.
SWOT ANALYSIS
1. Strengths:
Walmart is the largest retailer in the world, with a strong brand and a reputation for
Walmart has a large and diverse product portfolio, with offerings in categories such as
Walmart has a large and efficient supply chain, which allows the company to keep costs
Walmart has faced criticism in the past for its labor practices, including low wages and
Walmart has struggled to gain a foothold in some international markets, where local
Walmart has faced challenges in adapting to the rise of e-commerce and the shift to
online shopping.
3. Opportunities:
Walmart has an opportunity to expand its e-commerce offerings and compete more
Walmart can continue to expand into new international markets, where there may be
Walmart can continue to innovate and develop new products and services to meet the
4. Threats:
Walmart faces intense competition from other retailers, both online and offline.
patterns.
Walmart may face regulatory challenges in some markets, which could impact its ability