Walmart is an American multinational retail corporation that operates a chain of discount

department stores and warehouse stores. The company was founded in 1962 by Sam
Walton and has since grown to become one of the largest and most successful retailers in
the world. In this case study, we will examine the history, business model, financial
performance, and future prospects of Walmart, as well as some of the challenges and
controversies that the company has faced.

I. History of Walmart
The history of Walmart dates back to the 1960s, when Sam Walton opened the first
Walmart store in Rogers, Arkansas. In the early years, Walmart focused on offering low
prices and a wide selection of goods to its customers, and it quickly expanded to other
locations across the United States. Over time, Walmart developed a sophisticated supply
chain and logistics system that allowed it to deliver goods to its stores efficiently and at low
cost. The company also began to offer a range of other services, including financial services,
healthcare, and more.

II. Walmart's business model

One of the key features of Walmart's business model is its focus on low prices. The company
uses its large scale and efficient operations to offer goods at prices that are lower than
those of its competitors. Walmart also relies on data analytics and technology to track
customer behavior and preferences, which allows it to make informed decisions about what
products to stock and how to market them.

Another key aspect of Walmart's business model is its focus on customer service. The
company has a reputation for offering a convenient shopping experience and has invested
in technologies such as self-checkout kiosks and mobile checkout to improve the customer
experience. Walmart also offers a range of services, including in-store pickup and delivery,
to make shopping easier for its customers.

III. Walmart's financial performance

In terms of financial performance, Walmart has experienced strong growth over the past
decade. The company's revenue has consistently increased, and it has reported significant
profits in most quarters. Walmart's success can be attributed to its large scale, efficient
operations, and focus on low prices.

IV. SWOT analysis of Walmart

Strengths:

Strong brand recognition and customer loyalty: Walmart has a well-established brand and a
loyal customer base, which helps to drive sales and increase customer retention.
Large scale: Walmart operates a large number of stores and has a significant market share,
which gives it economies of scale and allows it to offer low prices to customers.
Efficient operations: Walmart's use of technology and data analytics has allowed the
company to streamline its operations and reduce costs.
Strong financial performance: Walmart has consistently reported strong revenue and profit
growth in recent years.
Weaknesses:
Dependence on low-cost labor: Walmart has faced criticism for its reliance on low-cost
labor, including its use of contractors and temporary workers.
Controversies surrounding working conditions: Walmart has faced criticism and protests
over the working conditions in its stores and warehouses. This controversy could damage
the company's reputation and impact its ability to attract and retain employees.
Potential antitrust concerns: Walmart's market power has raised concerns about potential
antitrust violations.
Opportunities:

Expansion into new markets: Walmart has the opportunity to expand into new markets,
both domestically and internationally.
Development of new products and services: Walmart could develop new products and
services to diversify its revenue streams and tap into new customer segments.
Acquisitions: Walmart could pursue acquisitions of other companies to expand its
capabilities and reach.
Threats:

Intensifying competition: Walmart faces competition from other retailers and e-commerce
companies.
Regulation: Walmart could face increased regulatory scrutiny, particularly in relation to
antitrust concerns.
Economic downturns: Economic downturns could negatively impact Walmart's financial
performance.