1.

Statement of the problem

The statement of the problem in Walmart is how to be more competitive in the e-
commerce in order to maintain and grow their share of the retail market. Walmart
has been able to get people to come in their stores and shop, but now is a good time
for Walmart to start doing more online transactions to reach the customers that are
not near a Walmart. Walmart is one of the biggest brick and mortar retailers, but
customers are starting to shift to more online shopping. In order to compete with
their competitors, Walmart will need to do more online transactions.

A. Production
They plan the huge selection of items in production.Meanwhile, the brand sells
a wide selection of products, with a constant focus on providing products at the
lowest possible rates.They use technology to sell things online so that customers
may shop from anywhere at any time.As a result of this method, product
inventories are quickly depleted.
B.Marketing
Walmart's marketing strategy was "every day low prices" because millennials
are interested about three things: convenience, low prices, and product quality. As
millennials, every discount we have is extremely beneficial to us in terms of saving
money.Because of their strategy, which engaged us with discounts and shopping
convenience, the discount is encouraging all customers to buy at
Walmart.Customers among the millennial generation are even more enamored by
low prices and ease of buying.They want to shop on their own schedule.We always
wait for a significant discount, such as 50% to 70% off.This marketing technique
has a constant effect on us.

2.Objectives
A. Production Objectives
The goal in production is to exhaust the supply as rapidly as possible.Walmart's
goal is to sell as much stuff as possible, which is based on their strategy.
B. Marketing Objectives
They aim to lower all of their product prices through marketing. To encourage
consumers to buy because of the 50% and 70% discounts.In order to achieve these
goals, more supplies must be purchased fast, especially among millennials.
C.Business Objectives
 They aspire to broaden their commercial transactions through worldwide
expansion. Walmart has a strategic advantage that you refer to it as "popularity."
Walmart may be strong to sustain increasing competition pressure. They also
leverage supply chain innovation as a means of gaining a competitive edge. In a
nutshell, they wish to expand their business globally.
3.Areas of Consideration
A.SWOT Analysis
This SWOT analysis of Walmart shows that the company can have higher long-
term success potential through aggressive global expansion, especially in retail
markets in developing countries. This SWOT analysis shows that Walmart must
prioritize using its strengths to exploit opportunities in the global retail market. The
company’s weaknesses and threats should be secondary priorities. Walmart can
improve its HR management standards and product quality standards to improve
firm performance. Also, the company must continue expanding its business to
exploit economic opportunities in developing markets. Walmart’s strengths based
on its global organizational size, global supply chain, and high efficiency of the
supply chain can support aggressive global expansion in foreign markets. Still, the
company must implement strategic changes based on the weaknesses and threats
presented in this SWOT analysis, to
prepare the business for the long-term developments of a globalized and
increasingly online retail market.

STRENGTH:
In this part of the SWOT analysis, Walmart’s strengths are all related to the size
of its business. These competitive strengths enable the company to withstand
threats despite its weaknesses as a low-cost retailer. For exploiting global
expansion opportunities, Walmart’s strengths for further global growth are Global
organizational size,Global supply chain,High efficiency of supply chain.
WEAKNESSES:
Walmart’s weaknesses impose challenges on the firm’s ability to withstand the
threats also identified in this SWOT analysis. These weaknesses are directly
related to the company’s generic strategy and its implications in business
development, capabilities, resources, and profit margins. Walmart uses the cost
leadership generic strategy, which leads to the following weaknesses they are Thin
profit margins,Easily copied business model,Competitive disadvantage against
high-end specialty sellers.
OPPORTUNITIES
Walmart’s opportunities are mainly about expansion and improving business
practices. These opportunities are linked to the global economic situation. Also, the
human resources situation in the organization presents issues that are actually
opportunities for the firm to improve. In this portion of the SWOT analysis,
Walmart’s opportunities are Expansion in developing countries,Improvement in
human resource practices to develop competitiveness in the labor
market,Improvement in quality standards.
THREATS
The threats to Walmart’s business are linked to the retail market condition and
the changes in consumer perceptions about the products they buy. These factors
should compel the company to make some competitive strategic changes. In the
context of this SWOT analysis, the threats to Walmart are Healthy lifestyle trend,
Aggressive competition, Online retailers of various sizes.

4.Alternative Course of Action

ACA #1: Sustain the organization culture introduced.
PROS CONS
· The company would not really be able
· The company will be able to maintain to address the problems that a growing
and keep their traditions and values company like them is presenting.
· Management would not need to put in · Sustaining the organization’s current
extra effort and resources in trying to culture might hinder the organization’s
introduce a new culture possible growth.
· The company will be able to keep
their small family spirit which they
have been known for.

ACA#2: Change the organizational culture.

PROS CONS
·The values and traditions instilled by
· Changing the culture would help them past leaders might be modified
deal with the issues posed by their
growing organization.
· It would make them better equipped
and apt for the current times
· This might give the company a better
image more suited to their current
stature as a corporation
·Management would have to put in a lot
of time and resources to meet their goal
of changing the culture
·Some members of the organization
might be reluctant to change
·The public image of the company
might also be altered.

5.Final Decision
A.Explain reason why you chose 1 of your ACA
I choose ACA#2 Change the Organizational Culture.This methods in preserving
and strengthening the organizational culture of Wal-Mart thru a category called
“Selection and Socialization” have led to employment and employee complaints
that in turn is giving a negative feedback to the Wal-Mart image. It is the analysis
of this group that Lee Scott has been doing a great and difficult job in preserving
the Wal-Mart image at the same time improving sales, given the fact that the Wal-
Mart network is growing at an increasing pace and size. It is this group’s analysis
that the organizational culture that the founder of Wal-Mart have made is still
effective up to this time and generation, however, this group’s analysis on the
organizational culture at that time was made for a small and starting company and
have not considered the effectiveness of the organizational culture of Wal-Mart in
an expanding large company, not locally but also internationally. Hence, the
recommendation to change in the organizational culture does not necessarily
means that the current organizational culture of Wal-Mart be stopped and create an
entirely new organizational culture to the core but rather to change the
organizational culture by adjusting the necessary rituals and workflow in order to
cope up and adapt with the current generation and size of the company, while
keeping the core values that ensured and made Wal-Mart well known to its
customers and the entire world.
From the Wal-mart case study, answer the following questions:
1.What is the overall business aim of Wal-mart? How is this achieved?
Walmart's mission is to give people all over the world with safe, cheap food and
other things. It adds value to our company and society when we do so in a way that
benefits economic opportunity, environmental and social sustainability, and local
communities.
2. Why has Wal-mart occasionally been less successful outside the USA?
They desire to increase their commercial transactions through worldwide
expansion. Walmart has a competitive edge that you refer to as popularity. 
Walmart may be able to resist high competitive pressure. They also gain supply
chain innovation as a means of improving business performance. In a summary,
they wish to expand their business globally.
3. Why do some companies like Wal-mart decide to expand beyond boundaries of
their “home” countries?
Expanding internationally allows you to break free from a crowded market.
Expanding internationally allows you to reach new clients and enter markets where
your competitors do not compete. One of the reasons why companies grow
internationally is to be able to provide dependable service to their foreign
customers..
4. What is the reason why Wal-mart remain competitive? What do you think is the
kind of strategy they are using to do business?
You can avoid a lot of competition by expanding internationally. Expanding
internationally allows you to reach new clients and enter markets where your
competitors aren't present. One of the main reasons why companies grow abroad is
to be able to deliver dependable service to their foreign customers..