GET

GET FILE="C:\Downloads\Case 4.1 JPMorgan Data Recoded.sav".

FACTOR

FACTOR
/VARIABLES= Q6_a Q6_b Q6_c Q6_d Q6_e Q6_f Q6_g
Q6_h Q6_i Q6_j Q6_k Q6_l Q6_m
/CRITERIA = MINEIGEN (1) ITERATE (25)
/EXTRACTION =PC
/METHOD = CORRELATION
/PLOT = EIGEN
/PRINT = INITIAL EXTRACTION ROTATION
/CRITERIA = ITERATE (25)
/ROTATION = VARIMAX.

Communalities
Initial Extraction
Overall satisfaction with primary provider 1.00 .69
Performance of investments with this 1.00 .56
provider
Fees or commissions charged 1.00 .79
Depth of products and services to meet the 1.00 .64
range of your investment needs
Ability to resolve problems 1.00 .70
Online services offered 1.00 .57
Multiple providers' products to choose 1.00 .64
from
Quality of advice 1.00 .80
Knowledge of representatives or advisors 1.00 .80
you deal with
Representative knowing your overall 1.00 .83
situation and needs
Access to other professional resources 1.00 .67
Degree to which my provider knows me 1.00 .80
 Initial Extraction
Quality of service 1.00 .78

Total Variance Explained

Initial Eigenvalues Extraction Sums of Sq

Component Total % of Cumulative Total

Variance %
1 8.09 62.22 62.22 8.09
2 1.20 9.20 71.43 1.20
3 .85 6.50 77.93
4 .58 4.44 82.37
5 .45 3.46 85.83
6 .44 3.36 89.19
7 .29 2.20 91.39
8 .27 2.07 93.46
9 .25 1.89 95.35
10 .21 1.62 96.98
11 .16 1.24 98.22
12 .14 1.08 99.30
13 .09 .70 100.00
Extraction Sums of Rotation Sums
Squared Loadings of Squared
Component % of Cumulative Total % of
Variance % Variance
1 62.22 62.22 6.11 47.02
2 9.20 71.43 3.17 24.41
3
4
5
6
7
8
9
10
11
12
 Extraction Sums of Rotation Sums
Squared Loadings of Squared
Component % of Cumulative Total % of
Variance % Variance
13
Rotation Sums of Squared
Loadings
Component Cumulative
%
1 47.02
2 71.43
3
4
5
6
7
8
9
10
11
12
13
 Scree Plot

2
Eigenvalue

0
0 2 4 6 8 10 12

Component Number

Component Matrix
Component
1 2
Overall satisfaction with primary provider .83 -.10
Performance of investments with this provider .66 -.36
Fees or commissions charged .46 -.76
Depth of products and services to meet the range .76 -.26
of your investment needs
Ability to resolve problems .84 .00
Online services offered .73 -.21
Multiple providers' products to choose from .80 -.10
Quality of advice .89 .11
Knowledge of representatives or advisors you deal .87 .21
with
Representative knowing your overall situation .84 .35
and needs
 Component
1 2
Access to other professional resources .81 .14
Degree to which my provider knows me .80 .39
Quality of service .88 .10

Rotated Component Matrix

Component
1 2
Overall satisfaction with primary provider .65 .52
Performance of investments with this provider .37 .66
Fees or commissions charged -.02 .89
Depth of products and services to meet the range .50 .62
of your investment needs
Ability to resolve problems .71 .44
Online services offered .50 .57
Multiple providers' products to choose from .62 .51
Quality of advice .81 .38
Knowledge of representatives or advisors you deal .85 .29
with
Representative knowing your overall situation .90 .16
and needs
Access to other professional resources .76 .31
Degree to which my provider knows me .89 .10
Quality of service .80 .38