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  • At Last Scan Marker Is Amazing and Works Wonders

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    Bristy Mariha
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    Problem recognition is the first step in consumer decision making and occurs when a consumer notices a significant difference between the actual product and what they want to purchase, which directly impacts their buying decision. Problem recognition can arise due to a product being out of stock, dissatisfaction with a product, new needs or wants, related products or purchases, marketer efforts, or new products on the market.

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    Problem recognition is the first step in consumer decision making and occurs when a consumer notices a significant difference between the actual product and what they want to purchase, which directly impacts their buying decision. Problem recognition can arise due to a product being out of stock, dissatisfaction with a product, new needs or wants, related products or purchases, marketer efforts, or new products on the market.

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    13 views1 page

    At Last Scan Marker Is Amazing and Works Wonders

    Uploaded by

    Bristy Mariha
    Problem recognition is the first step in consumer decision making and occurs when a consumer notices a significant difference between the actual product and what they want to purchase, which directly impacts their buying decision. Problem recognition can arise due to a product being out of stock, dissatisfaction with a product, new needs or wants, related products or purchases, marketer efforts, or new products on the market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    (Problem recognition results when a consumer recognizes a substantial difference between what is

    perceived as the actual product and the product he/she wants to purchase, which directly impacts
    the decision making of the customer in the buying process. It is the first step in consumer decision
    making. Examples: The problem recognition might be due to>A product being out of stock >
    Dissatisfaction>New needs/wants>Related products/purchases>Marketer induced problem
    recognition>New products) (

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