Strengths: characteristics of the business or project that give it an advantage over others

Weaknesses: characteristics that place the business or project at a disadvantage relative to others
Opportunities: elements in the environment that the business or project could exploit to its advantage
Threats: elements in the environment that could cause trouble for the business or project
Esomeprazole
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Management of multiple indications Late entrance Growing therapeutic segment High competitors
Fixed dose combination Can’t be given in Increase patients New combinations for
pregnancy & indications.
Lactating
females
Company with well trained workforce Issue in pediatric High market value
patients (use
only in above 12
yr age)
Area under the curve (AUC) a plot of drug concentration in blood plasma against time.

Minimum inhibitory concentration (MIC) is the lowest concentration of an antimicrobial drug that inhibits the visible
growth of a microorganism after overnight incubation.

Maximal inhibitory concentration (IC50): effectiveness of a substance in inhibiting a specific biological or

biochemical function.

Pharmacokinetics (PK): of how the organism affects the drug, to determining the fate of substances administered to a
living organism.

Pharmacodynamics: is the study of how a drug affects an organism.

Both together influence dosing, benefit, and adverse effects.

Cmax which is the minimum (or trough) concentration that a drug achieves after dosing.

tmax is the term used in pharmacokinetics to describe the time at which the C max is observed.

Bioequivalence is a term in pharmacokinetics used to assess the expected in vivo biological equivalence of two
proprietary preparations of a drug. If two products are said to be bioequivalent it means that they would be expected to
be, for all intents and purposes, the same.

Volume of Distribution: A drug's efficiency may be affected by the degree to which it binds to the proteins within
blood plasma.

Volume of distribution : It is defined as the distribution of a medication between plasma and the rest of the body after
oral or parenteral dosing.

Generation Cephalosporins
First Cephalexin , Cefradine Nalidixic acid, Oxolinic acid
Second Cefuroxime, Cefaclor Ciprofloxacin, Lomefloxacin
Third Cefixime, Ceftibuten Levofloxacin, Sparfloxacin
Fourth Cefpirome Gatifloxacin, Gemifloxacin
Fifth Ceftobiprole
 MARKETING

Marketing definition according to Philip Kotler is: “Marketing is a social and managerial process by which
individual and group obtain what they need and want through creating and exchanging product or value with other”

MARKETING PLAN
I. Executive Summary
II. Situational Analysis
III. Opportunities / Issue Analysis - SWOT Analysis
IV. Objectives
V. Marketing Strategy
VI. Action Program (the operational marketing plan itself for the period under review)
VII. Financial Forecast
VIII. Controls
Marketing Vs Sales Activities
Marketing Sales
Consumer research to identify the needs of the customers sales activities are focused on converting prospects to
actual paying customers
Product development – designing innovative products to Sales involve directly interacting with the prospects to
meet existing or latent needs persuade them to purchase the product.
Advertising the products to raise awareness and build the brand.
Pricing products and services to maximize long-term revenue
ডায়াবেটিস মেলিটাস : দেহযন্ত্র অগ্ন্যাশয় যদি যথেষ্ট ইনসুলিন তৈরি করতে না পারে অথবা শরীর যদি উৎপন্ন ইনসুলিন ব্যবহারে ব্যর্থ হয়,
তাহলে যে রোগ হয় তা হলো 'ডায়াবেটিস' বা 'বহুমুত্র রোগ'। তখন রক্তে চিনি বা শকর্রার উপস্থিতিজনিত অসামঞ্জস্য দেখা দেয়।
ইনসুলিনের ঘাটতিই হলো এ রোগের মূল কথা।. অগ্ন্যাশয় থেকে নিঃসৃত হরমোন ইনসুলিন, যার সহায়তায় দেহের কোষগুলো রক্ত থেকে
গ্লুকোজকে নিতে সমর্থ হয় এবং একে শক্তির জন্য ব্যবহার করতে পারে। ইনসুলিন উৎপাদন বা ইনসুলিনের কাজ করার ক্ষমতা-এর
যেকোনো একটি বা দুটোই যদি না হয়, তাহলে রক্তে বাড়তে থাকে গ্লুকোজ। আর একে নিয়ন্ত্রণ না করা গেলে ঘটে নানা রকম জটিলতা , দেহের
টিস্যু ও যন্ত্র বিকল হতে থাকে

PPIs Are Better Taken Before Meals

it has been suggested that meal-induced stimulation of acid production may be necessary to optimize acid suppression
UDCA dosing causes
– ↓ cholesterol absorption,
– ↑ bile acid biosynthesis, and
– ↓ biliary cholesterol secretion.