Wagh bakri

Question : 1
Explain the market dynamics of Tea Market in terms of
competition structure?
Ans...

Question : 2
Which kind of diffentiation strategy adopted by wagh bakri
brand ?
Ans....
• Waghbakri operates on a very simple formula which is to
understand the local tastes and offer exactly what they want by
adapting to the changing needs of its consumers.
• One of the reasons behind its success lies in being progressive
and leading from the front; Changing with the times and
reacting faster and better to the behavioral changes in the
people has always helped them in staying in the game and
doing well.
• Wagh Bakri’s product range has been economically priced and
prices are not revised/ increased based on market dynamics
such as a change in procurement price, tax structure or any
other factors that increase operations. Despite all this, it always
maintains its quality and hence has loyal followers.

• Recently the Wagh Bakri group had plans to foray into the
European market of Germany, Belgium, and the Netherlands
with the help of some innovative marketing strategies.

Question : 3
Discuss the overall business strategy of Wagh Bakri brand in the
context of Micheal Porter's Generic Strategy ?
Ans. ....
Question : 4
Do you think that opening a Tea Lounges is good idea to grow
in tea market? (Justify your answer based on facts that you can
collect from other sources)
Ans....
Yes it may a good idea , According to Devangshu Dutta, Third
Eyesight, each player could be backed by a different motivation
to enter this space. Some may want to use it purely as a
marketing tool, while some others may look at it as an
alternative source of revenue.

Opening a tea longue can be an effective marketing tool

especially for brands that have limited access to customers
through retail. “Such stores help increase visibility and offer
insights about their customers, their spending patterns, etc,”
says Pinakiranjan Mishra, partner and leader, consumer
products and retail, EY India.

However, expanding footprint in the market and eyeing

revenue from the tea longue chain could entail substantial
investments for tea brands. “If tea companies look at it as an
additional business stream, then besides tea, there are food
items and cold beverages to be served, which cannot be
sourced just from the gardens,” says Dutta.

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