ABSTRACT

Every communication contains sender and receiver which can be between two

people or more than multiple peoples that are linked by message. Messages can be in

form of our emotions related to the subject which is being currently discussed about.

Communication can be such a complicated process as there are very high chance of

loss of communication where any authentic information are most likely to be

gradually misshaped within person to person, environment/surroundings and various

other noises. In business industry communication acts as a one of the main pillar of

the organization and vital source of information where all departments, section of a

whole organization or industry runs through carrying true information from beginning

to the end. The purpose of this report based on the objectives of the study, the report

was made to display how managerial communication can be made more effective,

strategies to apply for powerful intercultural communication in multi-national

company and in order to achieve goals, how can business communication can be

enhanced. For this report all data are collected from secondary sources i.e. articles,

journals, books, websites etc.

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 INTRODUCTION

Communication simply exists when the stage where between two or more than

two people reaches mutual understanding and exchanges information, news, ideas,

emotions with its meaning. The word communication from Latin word communicare

which means to share. Communication binds the meaning due to continuously

practice of speaking, hearing and creating common mindset. Communication plays a

vital role in any field of work in which numerous advantageous as well as

disadvantageous information are flowed. Communication in business organization

means the process of sharing business related information within an organization as

well as outside of an organization.

The business dictionary states that the sharing of information between people

within an enterprise that is performed for the commercial benefit of the organization.

In addition, business communication can also refer to how a company shares

information to promote its product or services to potential consumers. Lawrence

David Brennan defines business communication as the expression, channeling,

receiving and interchanging of ideas in commerce and industry.

Managerial communication is the process were manager shares information

with other parties within their organization. This process pushes great impact on

employee honesty and corporate culture. The flow of information through the

different levels of an organization is absolutely important to the welfare.

According to the Chen & Starosta (1998) Intercultural communication refers

to the communication between people from two different cultures. Lusting and

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koester (2007) states that Intercultural communication is a symbolic, interpretive,

transactional, contextual cultures create shared meanings.

The purpose of communicating is to boost managerial boost so that it helps an

employers to efficiently convince or sweet-talk and build a spirit of cooperation

within an organization which is staffs, employees and outside of an organization that

can be suppliers, transporters. Every organizations or industries are operating without

any hindrances only due to the flow of accurate information that is trusted by people

in any organization. The way of sharing information can be seen in two way

communication also known as managerial communication where this system helps

managers or employers to interact with its staff as well as with their employees in an

organization. In business loss of money, time, vitality and connection can be suffered

due to ineffective communication. In today’s time of rapid globalization, every

business industries or organizations needs effective communication for its long lasting

presence. Any organization without having strong communication cannot reach to its

optimum level business as the main purpose of the communication is to share

information which can be seen as awareness building campaign for new product as an

example. Strong communication generates concrete level of information distribution

in case of within the organization, staffs and employees holds right decision in right

time at right moment due to authentic and quality of information that they accumulate

by researching the market whereas outside the organization lies suppliers, distributors

in which goods information are shared in order to keep the everlasting trust of both

input services that is providing raw materials and output services that is to spread

finished products according to every interpreted information gathered through various

channel used by an organization.

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 It clearly shows that communication act as a tool of management. There is no

doubt that having strong business communications will surely bring great result of

employee engagement toward any departments work in an organization. The

significance of having effective business communication helps manager to take

convenient decisions and solving problems without any complication. In case of large

scale organization, it holds generous number of employees which are allocated

according to types of work and specialization and requires bridge for passing

information among employees to reach organizational goals. With having the flow of

quality of information the employees are positively open and carry knowledge

towards task in an organization. As lack of communication leads to distrust

relationship between coworkers, managers, by enabling good communication any

strained issues can be solved by correcting incomplete information and help both

management and workers to bring sense with each other. Communication reflects its

importance by acting as a medium to convey any information through all three

internal business communications i.e. Upward, Downward and Lateral

communications as well as for external business communications like containing

effective message from one person to another, sending feedback, correction to

consumer to create awareness about the particular product or services and solving any

problems and making suitable decision by sharing critical thinking information with

each other for betterment of communication process. Strong and efficient

communication significantly helps in effective planning maintaining long term good

public relations.

As 21st century is filled with many successful organizations, still among

several industries over the globe there are some organizations who finds difficult to

move forward towards their goal, reason can be many kind but common issue lies in

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poor communication. There are some ways that an organization can introduce or

enhance their communication into effective communication for business. Manager

must not only sit in four walled cabin and yell at staffs and workers instead create an

environment where the two way interaction can flow while working.

Intercultural communication works when different individuals of their own

culture and tradition are bonded through sharing language with gestures and constant

interactions. There are some unintentional accusations in many organizations where

individuals don’t have any aware of it. People taking such motive can worsen

communication barrier.

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 LITERATURE REVIEW

Bell and Martin (2008) define managerial communication as the downward,

horizontal, or upward exchange of information and transmission of meaning through

informal or formal channels that enables managers to achieve their goals.

Beslin and Reddin (2004) defines communication as an effective weapon in

building trust and confidence between managers and their staff. Leaders can develop

good relations with the employees by creating an environment of free, fair, and

informal communication networks. These networks encourage and motivate

employees to speak out and adopt a participate approach, which helps to develop a

profitable organization.

Carte and Fox (2008) highlighted the inherent difficulties in international

business because of the need to understand cultural and regulatory variations.

CCMIE (2001) states that as an extreme and international form of prejudice,

discrimination impedes intercultural communication as it involves the “unfavorable

treatment and/ or denial of equal treatment of individuals or groups because of race,

gender, religion, ethnicity or disability”.

Chaney & Martin (2011) explain that global orientation helps managers relate

well with people from other countries and equips them to take advantage of

opportunities available in today’s culturally diverse global marketplace.

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 Connerley and Paul (2005) noted that cross-cultural communication skills and

interpersonal negotiation competence are a pre-requisite to effective management of

multination workforce.

Deresky (2006) explained effective cross- cultural communication indicates

whether or not the receiver is from a country with a monochromic or a polychromic

time system, high-context or low-context environment, collective or individualistic

cultural orientation.

Gudykunst, Mataumoto (1996) use individual-level individualistic and

collectivistic values to predict communication styles.

Harris and Moran (2000) concur that in today’s global business environment,

more and more managers and directors should be required to understand and

appreciate people who are coming from different cultures and nationalities.

Hynes (2008) states that successful delivery of the manager’s message is

determined by the perception and interpretation by the employee.

Kalscheuer (2002) globalization provides a good opportunity to reflect on the

efficiency of the tools which the intercultural enterprise so far has developed to

promote intercultural understanding.

Preston (1976) pointed out formal organizations have three different directions

of communication that is upward, downward, and lateral communications.

Simon (1976) stated that without communication there can be no organization.

Not only is communication absolutely essential to organization, but the availability of

particular techniques of communication will in large part determine the way in which

decision-making functions can should be distributed throughout the organization.

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 Smithson (1984) says there are four communication methods, that is, oral

methods (the spoken word), written methods, visual methods, and audio or sound

methods.

Reynolds and Valentine (2011) have determined that many corporations

discovered that successful and effective communication on the international level has

a positive correlation with communication on the domestic level.

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 RESEARCH METHODOLOGY

The report was made by using descriptive research design and as per the need

of the study the data were all collected from secondary source of data. The data

collected from the source is qualitative. The data was collected through second hand

resources such as journals, articles, books, reports, thesis papers and internet

resources. Based on the objective of the study only necessary data were collected.

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 ANALYSIS/ DISCUSSION

Communication is life-breath and life-blood of any business organization for

smooth management and transactions. Communication widely targets on creating

bridges and communicates within organizational teams and hooked external

consumers. Organization explores individuals who can follow and provide guidance,

listen and in return give their opinion and be friendly with staff and consumer. To

make an effective managerial communication within the organization can be

 Scheduling a morning and evening meeting with team can help you not

only interact with them but able to give liberty to the staffs or workers and

express their personal opinion. As staff gets to present their own views in

meeting, the managers must ensure to hear them in order to acquire quality

messages.

 In an organization surely staffs are allocated to their specialization in work

but too much of separation among each other may lead to lack of

communication while operating any work, organization output result is

formed due to various accumulation of segregated works in which lateral

communication plays a vital role, this allows to share information of every

departments status of works, so there must be a system where every

section organization must work together, lacking in communication with

other departments will put at risk of creating loss of time, money etc.

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  Working in an organization means being working part of a business where

such several working parts forms as a whole part that runs any size of

organization, coming to the process of running whole organization

communication must be done in the presence of everyone in organization,

especially when sending emails to teams, sharing messages privately or

individually creates more time consuming and brings uncertainty within

organization than sending official emails by team.

 By communicating complicated words while delivering speech must be

avoided and precise and clear messages must be practiced for effective

managerial communication within organization. The one receiving your

message must understand your words clearly incase if any confusion arise

the manager must be open for queries.

 Honest information also takes huge role for effective communication

rather than having tampered information.

 Finally considering the favorable or convenient time ensures maintaining

effective communication like avoid calling staffs at late evening or very

early morning and if possible during lunch time until and unless there is

any urgency to work. This is to be avoided as their recreational or relaxing

moment could be infiltrated which leads to never paying attention to

shared information.

For effective intercultural communication certain strategies can be applied

which is by

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  Firstly utilizing understanding as a tool to find out how individuals

prefers to make decisions, information which they need and figure out

kind of support the individuals need for boost.

 Secondly by just asking their feedback and treasuring their advice will

help a lot.

 In third comes focusing their behavior by observing individuals nature

through conducting various workshops so that every individuals can

discover their own strengths and weakness.

 Fourth will be welcoming differences rather than excluding individuals

with their culture nature by encouraging people to introduce their own

culture way of responding to the different activities.

 Fifth, managers must create cultural awareness among working

individuals regarding new workers natural behavior in workplace.

 Strategic action or skills taken by manager to handle different cultured

workers must be shared with other managers who are facing similar

challenges.

 By taking training to help you to figure out different cultured individual’s

way of thinking, the more managers understand the situation more likely

organization will be able to maintain comfort among each other within

organization.

Overall it seems communication plays a decisive role in linking all people

from top level of management to middle level management and lower level

management and sharing information to each other. In order to enhance overall

business communication for achievement of goal every managers should link

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communication with organization’s goal which also involves vision, values, and

objectives.

 Ensure that every working employee gets the environment of profitable

chances which allows building trust and loyalty.

 By hearing what employees and leaders wants to say and take their opinion

as a key source of information will deepen the bonds between managers

and teams.

 By maintaining firmness so that strong employment brand can be

established.

 Provide feedback in two way communication related to work operation to

avoid any fault.

 Hire or recruit managers who can fulfill his/her roles as a effective leader

by controlling staffs which further involves motivating, inspiring, granting

learning opportunity, willing to share knowledge and skill with each other

etc.

 Develop a separate public relations strategy to handle the external

communication i.e. public, community.

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 FINDINGS

Major findings that are found in this study are:

 Setting a certain time for every employees and employer to share

information gathered within certain time for effective communication in an

organization.

 Lateral communication is much important to share information related to

organization with other departments as they are all interlinked with each

other.

 In organization communication with staffs and employees must be done

officially only and if may must avoid private message as this system may

create distrust with coworkers and employees.

 Managers must not every time take full liberty to communicate with staffs

and employees (e.g.: phone call). Their personal life must not be

interrupted unless if there is any emergency in workplace.

 Simple understandable words must be used for sharing messages.

 Intercultural communication can positively done while simply

understanding their behavior

 Simply by asking employees for their opinion and feedback will give lot of

support in handling intercultural communication.

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 With the help of workshop a manager can observe the workers intention,

their style of handling and behavior in order to find any skill gap

 Make different cultured employees feel comfortable by allowing them to

express their own culture in different activities.

 There must be awareness spread regarding different cultured employees

were different department as well as within whole organization can create

the workplace environment become much friendlier to new workers.

 For managers to handle different cultured employees, he/she must take

special training in which managers will get opportunity to learn necessary

things about new employees and those training should be shared by

manager to managers or leaders to leaders in order to manage their own

departments.

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 CONCLUSION

Every organization all over the world cannot work without grabbing any

information and this information are gathered by the process of communication.

Having strong source of information and communication process highlights the

organization durability. This report contains the data about how can we make

effective managerial communication within organization, strategies that are

commonly used for creating effective intercultural communication and finally how we

can enhance overall business communication to achieve organizational goals.

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