The findings in the study of the researchers entitled “The effectiveness of marketing strategy of

Mango-ong.” was measured accordingly and the results were obtained subsequently maintained with the
inclusion of literature reviews as to provide better understanding towards, products, price and place as
well as the marketing strategy. A questionnaire was provided to distribute data with a total of 100
questionnaires to the target respondents which are the customers of Mango-ong at SM City Iloilo.
Statistical Package for Social Science (SPSS) was used to collect the data and the results were conversed
to understand the relationship between age, sex and mostly income towards product, price and place. The
researchers have acknowledged that these variables are important and affects to the effectiveness of
marketing strategy. There was also a discussion of suggestions and implications to provide insights and
useful information to the Mango-ong customers. Also, the limitations will be addressed and
recommendations will be established to assist future researchers.

According to Simon Bell, Marketing is the definition that many marketers learn as they start out
in the industry is: putting the right product in the right place, at the right price, at the right time. It’s just
simply to create a product that a particular group of people want, put it on sale some place that those same
people can visit it regularly, and price it at a level which matches the value they can afford; and do all that
at a time they want to buy (Bell, 2018).
There's a lot of certainty in this idea. However, a lot of hard work needs to go into finding out
what customers want, and identifying where they do their shopping. After that, you need to figure out
how to produce the item at a price they can manage to pay for then get it all to come together at the
critical time. But if you get just one element wrong, it can lead to disaster. You could be left promoting a
car with amazing fuel economy in a country where fuel is very cheap, or publishing a textbook after the
start of the new school year, or selling an item at a price that's too high – or too low – to attract the people
you're targeting. That is why the four aspects must always keep intact in order not to mess your marketing
plan (Bell, 2018).
The marketing mix is a good place to start when you are thinking through your plans for a
product or service, and it helps you to avoid these kinds of mistakes. In this article, it was shown the
deepened explanation and discoveries about the marketing mix and the 4Ps, and how you can use them to
develop a successful marketing strategy. The marketing mix and the 4Ps of marketing are often used as
synonyms for one another. In fact, they are not necessarily the same thing. "Marketing mix" is a general
phrase used to describe the different kinds of choices organizations have to make in the whole process of
bringing a product or service to market. The 4Ps is one way – probably the best-known way of defining
the marketing mix, and was first expressed in 1960 by E. J. McCarthy in his book, "Basic Marketing - A
Managerial Approach." (Bell, 2018).
The 4Ps are classified as Product, Place, Price, Promotion. A good way to understand the 4Ps is
by the questions that you need to ask to define your marketing mix. The model can be used to help you
decide how to take a new offer to market. It can also be used to test your existing marketing strategy.
Whether you are considering a new or existing offer, follow the steps below to help you to define and
improve your marketing mix (Bell, 2018).
The original marketing mix, or 4 P's, as originally proposed by marketer and academic Jerome E.
McCarthy, provides a framework for marketing decision-making. Effectively summing up the 4 pillars of
the business cycle, McCarthy's marketing mix has since become one of the most enduring and widely
accepted frameworks in business (Bell, 2018).
 We are all familiar to the essential base ingredients of the 4 P’s which are
the Product, Price, Place and Promotion and according to Saruna Budrikas, while this combination
doesn’t appear to be rocket science, a company’s ability or lack thereof to embrace and implement the 4
P’s can make all the difference between thriving and failing as a business (Budrikas, 2017).
Each of the 4 P’s build upon and interact with one another, and are governed by both internal and
external factors within the business itself, and our ever-changing marketplace. The 4 P’s of marketing
primary purpose is to help us take into and ongoing success. consideration potential roadblocks to
widespread product adaptation (Budrikas, 2017).
Product 
Is a service or good offered to meet consumer interest or demand. It could come in the form of
occupational therapy or a fidget spinner - choices are only limited to the imagination, but are highly
dependent on marketplace curiosity or need (Budrikas, 2017).
Price
Is the cost people pay for a product. This includes base costs (materials, manufacturing, and
shipping) plus expenses (rent, office supplies, healthcare, etc.). While you should always look to the
competition, a smart business will tap into what people will actually pay for it. That's the only thing that
counts. If you can't rise above your bottom line and make your target profit, then it’s a losing proposition
(Budrikas, 2017).
Place
Is the “home” where the product resides, and that “home” can live in many different channels,
such as a physical store display, a newspaper, radio or TV ad, or a website or blog spotlight. Really, a
place is anywhere you can get your product in front of your target customers that compliments your
budget, including the price point (Budrikas, 2017).
Promotion 
Is a product exposure and public relations efforts via advertising (through the channels mentioned
above) as well as word of mouth, direct mail, email marketing and social media. Promotion is a
communication tool that encapsulates the first 3 P’s by putting the right product in the right place, at the
right price, at the right time, with the goal of it being irresistible to customers (Budrikas, 2017).