आयव

ु द निज अ यास तथा व ापनकाे अव था, सम या, चन

ु ाैती र यव थापन ।

Project Name: ​Practices and Status of Advertisement, Problems, Challenges and their
Management in the Private Sector of Ayurveda,
Study Title:​ ​Situation of Private Practices in Ayurveda and its Advertisement, Problems,
Challenges and their Management in Nepal.
Summary of Project:
Study Title: ​Situation of Private Practices in Ayurveda and its Advertisement, Problems,
Challenges and their Management in Nepal.

1 Focal/Study Area: ​Ayurveda Certified Private Practitioners.

2 Introduction:
The growing demand for complementary medicine with the burgeoning morbidity and
mortality of non-communicable diseases has made Ayurveda as most practiced T and
CM system in Nepal. The vast majority of Nepalese people struggle to access even
basic medical care because it is focused in cities rather than where the need is greatest
and where most opportunities exist for doctors. (Pranita Ghimire, 2014) .
The T and CM centres, privately owned centres are almost equal to the
Government-owned centres, number 324 and 337 respectively. (NHRC, 2018). Among
the 627 institutions, 291 facilities had at least one practising doctor in the facility while
346 institutions did not have doctors and were run by other technical staff that held
diploma or certificate in their practising system. (NHRC, 2018).
Private Practitioners are found not to be supporting the Electronic Health Record (EHR)
Program (AMA, 2019), bear complain non-authentic advertisement, lack of training
opportunities from the government authority. Senior consultants in private practice fear
that the sector’s problems may deter young doctors from entering into the clinical field
(BMJ, 2015).

3 Objectives & Rationale

Objectives: ​In general, this study aims to describe the situation of private Ayurveda
practices, its underlying situation, problems, challenges, and management in Nepal.
Particularly, the study will have the following objectives:
● To describe the situation of private practices and their advertising in Ayurveda
● To explore the problems, challenges and their management guidelines in the
Private sector Ayurveda practice.
● To measure the satisfaction level of Private practitioner in Ayurveda.

Rationale:

1
 No proper data of the Private Ayurveda Practicing Doctors are available in the record.
Situation of the Private Ayurveda doctors in various institutions has not yet
evaluated. Satisfaction level towards their profession, problems, and opportunities
have not been analysed and discussed. Ayurveda Medical Council fails to gather the
Human resource index of Ayurveda Health Professionals, where private
practitioners contribute major proportionate on the Ayurveda Service Providers.

4 Methods and Methodology:

Sampling Procedure: ​Study will cover overall Nepal, using Ayurveda private
practioner’s population 324 (NHRC, 2018). Study unit will be individuals selected
based on stratified simple random sampling and probability proportionate to size (PPS)
methods.
Collection of Data:
● Data collection from the secondary sources, Educational and regulatory
institutions as such.
● Data from Surveillance study of the types of Private Practices made by the
Ayurveda Doctors.
● Interview Methods and Key Informants Interview (KII)
Analysis of the Data:
● Qualitative and Quantitative analysis, particularly descriptive and ordering of
satisfaction, from the data collection will be performed with the use of
MS-Excel and SPSS software.

5 Expected outcomes:
● List of Private Practitioners
● Satisfaction level of Private Practitioners
● Thematic analysis of Problems and Opportunity.
● Current Ayurveda Practitioners Manpower record for the Council and Research
Authority.
● Recommendation for the implementation steps for Private Doctors Practitioners.

6 Estimated budget:
For Kathmandu: 1,00,000.
For Province: 25,000 (Per Province excluding Kathmandu)

7 Project Duration:​ 1 year

8 Principal Investigator: ​Mr. Surendra Bohara