Jannatul Nayeem

NSU ID: 1611482030

MGT489.9

Full SWOT Analysis

Firm: North South University

Step-1:
Objective: Launching an academic publishing wing of the university: NSU Press.

Step-2: Listing
Step-4: Strategy
S-O: Availing Opportunities through strength
1. Strong financing and funding facility will help in smooth operation and value creation.
2. High brand resonance, Network, and Global accreditation (ACSBPS) will help in
attracting new market through NSU Press.
3. Skilled HR will help in hunting new talents, encouraging youths, and creating quality
contents.
4. Built-in physical facility will lower the operational costs and make the campus more
resourceful.
5. Strengthening the community through NSU Press will help in increasing employability
that will also help in university ranking.

S-W: Subsiding weaknesses by Strength

1. Resourceful and skilled administration will help in emphasizing internal collaboration
among departments. (A holistic and integrated approach)
2. NSU technology and Funding facility will provide training facility to create more
efficient IT staffs
3. Dynamic risk management will fasten the execution process.
4. Quality faculty of all departments will help in mitigate the gap of lesser experience in
press wing.

S-T: Cancellation of Threat by Strength

1. Initiating both online and offline versions of all contents considering current market trend
with advanced technology (e.g. NSU Library) will help in holding the market.
2. Quality content creators will combat the competitors with their contents.