COMPANY PROFILE

Patanjali Ayurved Limited is an Indian consumer

goods company, manufacturing units and headquarters are located in the industrial
area of Haridwar, Uttarakhand while the registered office is located at Delhi. The
company manufactures mineral and herbal products. According
to CLSA and HSBC, Patanjali is the fastest growing FMCG company in India. It is
valued at ₹3,000 crore (equivalent to ₹35 billion or US$490 million in 2019) and
some predict revenues of ₹5,000 crore (US$700 million) for the fiscal 2015–
16. Patanjali declared its annual turnover of the year 2016–17 to be
estimated ₹10,216 crore (US$1.4 billion). It was listed 13th in the list of India's
most trusted brands (The Brand Trust Report) as of 2018, and ranks first
in FMCG category.
HISTORY

Swami Ramdev established the Patanjali Ayurved Limited in 2006 along

with Balkrishna, with the objective of establishing science of Ayurveda in
accordance and coordination with the latest technology and ancient wisdom.

PRODUCTION

Patanjali Food and Herbal Park at Haridwar is the main production facility
operated by Patanjali Ayurved. The company has a production capacity of ₹35,000
crore (equivalent to ₹380 billion or US$5.3 billion in 2019) and is in the process of
expanding to a capacity of ₹60,000 crore (equivalent to ₹690 billion or
US$9.7 billion in 2019) through its new production units at several places,
including Noida, Nagpur, and Indore.
 FINANCIAL PERFORMANCE

Baba Ramdev-led Patanjali Ayurved on Tuesday said it has achieved a revenue of

Rs 3,562 crore in April-September 2019-20, the highest ever in the first half of any
financial year. The Haridwar-based firm has reported a revenue of Rs 1,793 crore
in April-June and Rs 1,769 crore in July-September in the ongoing fiscal.
 CUSTOMER REVIEWS

1) Renu Aggarwal :- I once brought patanjali atta noodles because it doesnt

have maida in it and it would be healthy but when I have it , it wasnt tasty at
all, what is used of that noodles which doesnt satisfied our testbuds, you
have sometimes normal noodles instead of having this.flavour was not at all
good, no one in my family like it.packaging was ok just like any other
noodles but it was the worst noodles I have it till now.some things are better
in a process which they are made, it cannot be changed.price was ok.but the
main thing flavour was not only good and definately I would not
reccommend you to buy this, this is my personal view.

2) Khushi Sharma :- Patanjali Atta noodles is a copy of the maggi noodles. Many
companies try to make many when maggie banned for some days. It's a copy of
maggie noodles but not even looks like it. The quality of the noodles is not so good
as well as its taste. When is not goos as wellk as its taste. When I used this noodles
for the first time I didn't like it all. The taste was poor and the quality of the product is
also not good as that as well as the cost.It's not even taste like taste like as other
noodles also. Very cheap in quality. Packaging is also not good, flavour is ugly. They
say that it is healthy, but I don't think the concept is right.So I personally will not
recommended anyone to buy this product. Even also it is not all healthy.

3) Ashish Verma :- This noodles seems to be tasty by TV ads but in actual

they are not so actually the problem is that the brand Patanjali has created it's
own image in market so they never try to maintain their quality and they also
launch their product with seeking any permission from any govt authority.
The govt has relesed many complain about this noodles but it is neither
healthy not tasty. Then how could you think that these noodles are good
from any point of view. They just questions other brand for quality check
but they never undergo such Checks.
LITERATURE REVIEW