MBA III Semester Mid-Term Examination

     Marketing  Research

Time 2 Hours                                                                                  Max Marks 50

Note: All Sections are compulsory

Section A

Note: Attempt any four (04)                                                           4x5=20 Marks

Q1 Explain research design.

Q2 Difference between nominal scale and ratio scale.

Q3 Difference between comparative and non comparative scale.

Q4 What is  objective and subjective properties.

Q5  What is the role of researcher.

Section B

Note: Attempt any two  (02)                                                          2x15=30 Marks

Q6 Discuss the relevance of literature review.

Q7 Design research methodology after framing the title of study.

Q8  Design a questionnaire on any title of your choice. Make sure that you have
mentioned the title before you begin designing the  questionnaire.