1 Which are the powerful forces transforming the service markets?

Explain citing
examples

2 Explain the characteristics of Services citing examples?

3 What is Pricing? What Makes Service Pricing Strategy Different and Difficult?

4 Explain the three approaches to Pricing and if you are starting your own hotel how
will you price your room tariffs?

5 Define Promotion and explain how you will promote you newly launched Food
Start Up using your learnings about Promotion functions.

SECTION C - (ALL COMPULSORY)

 Provide example of a service firm that use service levels to differentiate their
1
products. Explain the determinant attributes and service levels used to
differentiate the positioning of one service from another? 
 
 

 
 
Travel agencies are losing business to passengers booking their flights
directly on airline websites. Identify possible focus options open to travel
  agencies wishing to develop new lines of business that would make up for the
loss of airline ticket sales.