SRI SARATHI INSTITUTE OF ENGINEERING & TECHNOLOGY, NUZVID

DEPARTMENT OF ECE

Academic Year: 2023-2024 Subject: MOB MID-1

Course: II/IV B. Tech (II-Semester) Faculty Name: G.VIJAYA RAO.

UNIT-I

1A. Define Management. Describe the nature and features of management.

B. Discuss about the functions of management.

2a) Explain Taylor’s scientific management.

b) Is management a science or an art? Justify your answer.

3a) Describe the Henry Fayal 14 principles for management.

b) What is management by objectives (MBO)? Explain its process in brief.

4. What is Leadership and Leadership style? What are the different styles of Leadership?

b) Distinguish between the departmentation Vs decentralization.

UNIT-II

1a) what are the main functions of human resource management? Is human resource
management an asset to business organization? Justify your answer.

b) The factors affecting wage and salary administration in HRM? Briefly explain different
methods of wage and salary administration.

2a) Define marketing management? Discuss the importance of 4Ps of marketing.

b) Briefly explain any three effective on-the job training techniques with relevant examples.

3a) List out the duties and responsibilities of a HR manager in business organizations. Explain
the process of human resource management.

b) What are different types training programs?

4a) What are marketing mix elements? Explain steps of a marketing plan.

b) Define job evaluation? Briefly explain methods of job evaluation.

UNIT-III

1a) What is value chain analysis? What are the benefits of value chain analysis in strategic
management?

b) Explain the procedure for conducting SWOT analysis.

2a) What are generic strategy alternatives? Why benchmarking is important in strategic
management.

b) What are the applications of benchmarking? Explain the process of benchmarking.