Opportunity Analysis

Per Diem Jobs Pvt Ltd

7003MKT Marketing Foundations

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Table of Contents

Table of Contents............................................................................................................................2
Introduction to the Company.............................................................................................................3
Company Description and Problem Statement................................................................................3
Company Analysis....................................................................................................................3
Market Situation.............................................................................................................................4
Market Overview.........................................................................................................................4
Macro Environment Analysis.........................................................................................................4
Political Analysis......................................................................................................................4
Economic Analysis...................................................................................................................5
Social Analysis........................................................................................................................5
Technological Analysis..............................................................................................................5
Legal Analysis.........................................................................................................................6
Micro Environment Analysis..........................................................................................................6
Competitor Analysis..................................................................................................................6
Competitive market Summary.....................................................................................................6
Consumer Analysis...................................................................................................................7
Collaborator Analysis................................................................................................................8
SWOT Analysis.......................................................................................................................8
Marketing Initiative and Goals...........................................................................................................9
Company Logo and Business Card………………………………………………………………………………………………9
Reference List...............................................................................................................................10

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Introduction – About the company

Company Description and Problem Statement

Networking an essential skill in the growing world as aids in many ways in
finding a job and helps in developing business connections which is very much
required for a successful business. International students face the difficult in
earning a job to meet their expense and at the end rely on their parents back in
their home country for money a most of the students take education loan and
face difficulty in gathering business contacts which would be useful for future
permanent employment purpose. Per Diem jobs Pvt Ltd helps international
students by guiding them in finding part time jobs during their course of study.

Company Analysis
Per Diem aims to provide solutions to overseas students regarding part time
work which assist them to connect with people and build professional web. The
strategic intent of this company is to guide the students in gaining work
experience, link with individuals and expand their business grid. Vision of this
organisation is to be recognised as a user-friendly service application and be
customer-Centric. Mission statement is we as a company value professional
network and build long term relationship with clients, entrepreneurs, small
business based on professionalism and ethical guidance. Per Diem will be
available in form of an application which can be downloaded on your device.

It is observed that recommendation and prior work experience (if required) help
out to acquire jobs quite easily and not all international students would have
any reference in Australia or work experience, hence the USP (Unique Selling
Point) of this business is that it maintains a link with the universities (act as a
reference) and only overseas students can access this app by using their student

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Id to register and login so that they can find jobs quite faster, avoid fraudulent
sites and can sort out their living cost.

Market Situation

Market Overview
It is observed that generally Australia’s Higher Education Sector amongst the
international students witnessed a growth of 8.8% to 216,724 compared to last
year and Higher Education Sector has a huge part with 53.4% of total student
visa grants as on June 2019, in Australia. Focusing on Queensland, Over the
year there has been a rise of 6.8% to 30,682. The higher education sector hosts
the largest share of student visa grants in Queensland, with 39.9%. And by the
survey conducted it is evident that approx. 73% of students are new to Australia
and have no prior contact with anyone in Australian city. Three forth of the
students apply for part time jobs to meet their expenses in which about 25-26
(3%) students find it problematic to obtain a part time job. An average amount
required for an overseas student is AUD$1,753 per month (roughly AUD$404
per week) on food, housing, clothing, conveyance etc. So International student
in Higher Education Sector is the potential market place for service provided.
Macro Environment Analysis

Political, Economic, Social, Technological, Environmental and Legal factors

(PESTEL) examine and keep a check the macro environment characterises that
influence the organization. The PESTEL analysis for Per Diem Pvt Ltd

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Political Analysis

Political factors determining factors that can affect the long-term gainfulness of
the business.

•Level of corruption- if the level of corruption increases, it damages the

development of the company and suppresses the opportunities

• Employment law – This is required to maintain and protect the rights of the
employees

• Taxation (tax rates and incentives)-Tax rates are fixed by the government and
incentives are paid from the amount we receive

• Legal framework for contract enforcement -It is an agreement between

company and employers.

Economic Analysis
All businesses, whether domestic or international, are affected by the dynamic
economic environment prevalent in the market.
• Employment Level – If there is more unemployment level and number of
occupations in the market is less than the expected level
• Exchange rates and stability of host country currency-Any fluctuations in
amount might have an impact on incentives and price strategy
• Business cycle (prosperity, recession, recovery)-This will help us to study the
fluctuations of operations
Social Analysis
Impact of Socio-Cultural factors on Per Diem are as follows:
• If the entrepreneurial spirit in the society is high, it will facilitate in the
acceptance of consultation as an online service
•Immigration and Emigration Rate is necessary as there is chance for innovation
and more educated employees and better economic prosperity
• Access to Internet differs based on geographic locations. This could possibly
impact on the availability of Per Diem in various regions.
• Users should feel comfortable and secured while uploading professional
information on the app. Their concern about privacy would impact on using Pier
Diem for consultation

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Technological Analysis
New technologies have contact with extension of the industry, as innovative
opportunities appear. It decides several things in the ecommerce world from
popularity to profits.
Impact of technology on Per Diem plays a vital because applications run based
on technological innovations.
• Upgradation in systems of the application is required to accommodate
anticipated changes in technology and digital disruptions. It is necessary to keep
up with the current trends in technology in order to be successful in the market.
• Per Diem should depend on search engine optimization as it is a strategy used
to increase the number of visitors to the website. This will benefit in making
people aware about the availability of service.

• Level of complexity in using Per Diem (User-friendliness) will determine the

number of users. A user-friendly application will help in attracting many users.
• Internet connectivity constraints or shut downs will lead to hindrance in the
communication between the employers and their clients. Undisturbed internet
connection is required to carry out smooth flow of communication.
Legal Analysis
Completion of all legal formalities is required before entering the business.
Some of the legal elements for Per Diem:
• Anti-trust law in the industry: - Per Diem ensures that fair competition exist in
an open market economy.
• Discrimination law: - Per Diem does not discriminate on any basis and is
designed in such a manner.
• Patent rights: - Per Diem is registered with the patent right.
• Data Protection: -According to Data Protection Act, Per Diem ensure that the
information provided by the clients and business authority is fairly and lawfully
safeguarded.
• Business License: - Per Diem will commence the business sonly after
receiving the license
Micro Environment Analysis

Competitor Analysis
Direct Competitors those offering identical product with the same objective at
the same target market and purchaser. There are different firms that provide part
time or casual employment to university pupils. Firm’s offering similar services
are seek, indeed and gumtree jobs

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 Competitive market Summary
Competitor Target Positioning Product Price Promotional Distribution Strength/
Market Weakness

SEEK Education and Not available Match Not Advertisement Website and Main Strength
employment between availa s application of Seek is
jobseekers and ble their strong
job distribution
opportunities network and
strong brand
name
Main
Weakness is
high day sales
inventory

Indeed Jobseekers Not Post jobs Stan Advertiseme Website and Main
available Indeed dard nt application Strength is
resume Subs vast
Mobile cripti universal
Recruiting on is existence
Company $100 Main
pages per Weakness
Featured mont not popular
Employers h and in UK and
profe lack of
ssion content
al
subsc
riptio
n is
$250
per
mont
h

Gumtree Any person Not There are Cost Advertiseme Website and Main
interested in available various for nt application Strength its
trading of products the is easily
products and under Ads accessible
job hunters gumtree such varie
as jobs, cars s on
and vehicles, the
home etc head

Points of similarity is that all the above competitors provide part time or casual
jobs to students in Australia irrespective of domestic or international. Point of
difference is that Per Diem when compared to these competitors concentrate
more on global students than domestic students because here in Australia, home
students are benefited as stay with their family who can meet all their expenses,
but this is not the case for Global students who have to self-finance for their
living during their course tenure

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Consumer Analysis

First year students who are new to Australia and have no contact’s in the city
will require a lot of help in finding an employment as it’s a visa condition for
Student Visa (Subclass 500) that they can work 40hrs per fortnight. Therefore,
the primary customers of Per Diem are first year students joining a university in
Australia in any trimester intake. They can access this app as soon as they reach
Australia.There will be a recruitment drive conducted one week after the
commencement of the course in the university campus that it’s maintains a
partnership with and later still, they can access the app to find suitable jobs
accordioning to their convenient timing and availability. Students need part-
time jobs to develop professional network also interpersonal skills.

Collaborator Analysis
Businesses that deal with accommodation also target international students. So,
we can partner with such business partners wherein it will be convenient for the
students to find both accommodation and employment in the same application.
International students mainly struggle finding an accommodation according to
their choice and which is also pocket friendly. So, if we collaborate with
accommodation providers there is an opportunity to gain loyal customers which
will lead to promotion of business by word of mouth which added value to the
company and customers also will be satisfied if they find suitable housing and
employment under one roof.

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SWOT Analysis

Strengths Weaknesses
High level customer Large amount of free
satisfaction cashflow
Affordable and cost Tough Competition
-effective Better cooperation with
Endless Jobs across HR team
various streams Advanced technoogies
Confidential to make hiring process
easier

Threats
Opportunities
increase costs related to
strong professional licens e
network Unfavorable government
Incerese in ratio of policies within operation
international students locality
Workforce Growth Lack of trust
Technology Growth crashing internet services
and inefficient back up plan

This analysis will guide on what the business must concentrate more and in
order to overcome the threats and work on their weakness for the betterment of
the business and not to let down their strengths and utilise the opportunities
available immediately which can directly and indirectly help in flaws and
dangers.

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Marketing Initiative and Goals

Per Diem Jobs aims to offer part time or casual jobs for international students
irrespective of their trimester intake to the university in Australia which will
result in funding their own expenses and build professional web which might be
useful for their poststudy employment in any field related to their course. To
meet this objective, Per Diem Jobs aspire to realize the following goals:
1. Provide employment for max of 120 students per year.
2. Increasing the figures of students using the app to approx. 600
students within 2 years.
3. To develop business contact with the almost all the top

organizations and start-ups by 2024 years and expand the service

to verticals such as permanent jobs and internships.

Company Logo

Business Card

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Reference List

Griffitheduau.sharepoint.com. (2019). YTD-June-2019-International-Student-
Enrolment figures for Qld &national. [online]Available at:
https://griffitheduau.sharepoint.com/:w:/r/sites/7003MKT_T3_2019/_layouts/15
/Doc.aspx?action=edit&sourcedoc=%7BAF56471B-89F5-4EAF-B7EC-
A5E3A0FAE18A%7D&cid=30a23658-20dd-4421-9909-933b405dab79

Sturt university, c. (2019). Cost of living. [online] Study.csu.edu.au. Available

at: https://study.csu.edu.au/international/apply/fees-costs/living.

Contributor, P. (2019). Political Factors Affecting Business. [online] PESTLE

Analysis. Available at: https://pestleanalysis.com/political-factors-affecting-
business/

Bush, T. (2019). PESTLE Analysis: Economic Factors Affecting Business.

[online] PESTLE Analysis. Available at: https://pestleanalysis.com/economic-
factors-affecting-business/

Contributor, P. (2019). Social Factors Affecting Business. [online] PESTLE

Analysis. Available at: https://pestleanalysis.com/social-factors-affecting-
business/

Bush, T. (2019). PESTLE Analysis: Technological Factors Affecting Business.

[online] PESTLE Analysis. Available at:
https://pestleanalysis.com/technological-factors-affecting-business/

Bush, T. (2019). PESTLE Analysis: Legal Factors Affecting Business. [online]

PESTLE Analysis. Available at: https://pestleanalysis.com/legal-factors-
affecting-business/

Burstein, D. (2012). Market Competition 101: The 3 types of competitors to

keep an eye on | MarketingSherpa Blog. [online] MarketingSherpa Blog.

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Available at: https://sherpablog.marketingsherpa.com/marketing/competition-
types-to-watch/

Fern Fort University. (2019). Seek Limited [SWOT Analysis] Weighted SWOT

Matrix. [online] Available at: http://fernfortuniversity.com/term-
papers/swot/nyse/4380-seek-limited.php#:~:targetText=Strengths%20of
%20Seek%20Limited%20%E2%80%93%20Internal%20Stra

Gumtree. (2000). Gumtree Australia. [online] Available at:

https://www.gumtree.com.au/

Company NZ. (1997). About SEEK. [online] Available at:

https://www.seek.com.au/about/

Indeed Blog. (2018). Indeed Resume Subscriptions Now Available. [online]

Available at: http://blog.indeed.com/2018/03/19/indeed-resume-subscriptions-
available/

Godfrey, G. (2017). Indeed - SWOT analysis. [online] prezi.com. Available at:

https://prezi.com/hk9n_xmx94cn/indeed-swot-analysis/

Au.indeed.com. (n.d.). Products for Employers | Indeed.com. [online] Available

at: https://au.indeed.com/hire/employer-products?

Blackboard learning Griffith. (2019). 7003MKT Survey Responses. [online] Available at:

https://bblearn.griffith.edu.au/bbcswebdav/pid-4936697-dt-content-rid-75633037_1/xid-
75633037_1

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