7204THS

8/31/2020
Marriott Hotel Report
T2, 2020 Online

Your names, Your student numbers

GROUP NAME AND NUMBER
EXECUTIVE SUMMARY

This is where you will tell the reader:

Who you are?

What you are planning to do?

Who you are planning to do it with?

Why you are planning to do it?

How you will do it?

Your final decision

Please remember – you need to use 12 point font, Times New Roman, with 1.5 line
spacing.

You must use APA6

You must have page numbers and Headings and Sub headings

Assignment is submitted through SafeAssign and is due at 10am on the 7th of September
2020.

One person per group is to submit

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Contents
1. Introduction.......................................................................................................................................4
2 Situation Audit....................................................................................................................................4
3. Issue Statement.................................................................................................................................4
4. Alternatives.......................................................................................................................................4
5. Evaluation Criteria.............................................................................................................................4
6. Analysis of final three Options...........................................................................................................4
7. Recommendation..............................................................................................................................4
8. References.........................................................................................................................................5
9. Appendices........................................................................................................................................5

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1. Introduction
Here you will briefly introduce your report including:
What you are doing?

Who you are doing it with?

What you have used in your report eg Internal analysis then external analysis Dunphy’s,
STEEP SWOT etc…. in order

2 Situation Audit.
Internal Analysis

2 x models

Dunphy’s

External analysis

2 x models

STEEP

the SWOT will follow a detailed analysis of the situation and provide a good summary.

3. Issue Statement
You must provide a concise and useful guide for the strategy team to select appropriate
alternatives.

Objectives

1. Use a non-organic growth strategy

2. Expand into the Asia/Pacific Market
3. Increase CSR/Sustainability performance

Company Background

Short description of 3 companies, link to appendix

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4. Alternatives
Provide a shortlist of six (6) options; alternatives must be feasible; each alternative must
address the strategic issue; justify the elimination of three (3) from your shortlist of six (6).

Table form.

Write a paragraph describing why you have dismissed 3 of your options (ie not matching
your objectives)

5. Evaluation Criteria
Suitability Criteria

Create 5 x questions related to the suitability of your project.

S1 Does this project use Non-organic Ob1

growth?
S2 Is this project based in the Ob2
Asia/Pacific Region?
S3 Does this project increase Ob3
CSR/Sustainability initiatives?
S4 _________
S5 _________

Feasibility

Create a minimum of 3 x questions related to the Feasibility of your project

F1 Is this project feasible for Non- Ob1

organic growth?
F2 Is this project feasible to be based in Ob2
the Asia/Pacific Region?
F3 Does this project increase Ob3
CSR/Sustainability initiatives?

Acceptability

Create a minimum of 3 x questions related to the Acceptability of your project

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 A1 Is this project acceptable for Ob1
stakeholders as related to Non-organic
growth?
A2 Is this project acceptable for Ob2
stakeholders to be based in the
Asia/Pacific Region?
A3 Will this project be acceptable to Ob3
stakeholders to increase
CSR/Sustainability initiatives?

6. Analysis of final three Options

You must provide a systematic appraisal of the three (3) options with in-depth analysis; there
must be no evidence of selective bias (i.e. use all criteria against each option); make good use
of quantitative analytical tools, e.g. ranking models, risk management tools etc.

Suitability – use a weighted scoring system to assess suitability in a table and then address
each question with an answer below

Question Objectiv Weighting % CAA MP FOR

e
S1 Does this project use Non- Ob1 25
organic growth?
S2 Is this project based in the Ob2 25
Asia/Pacific Region?
S3 Does this project increase Ob3 25
CSR/Sustainability
initiatives?
S4 _________ 15
S5 _________ 10
Total 100%

S1 – what is your answer for S1

S2 – what is your answer for S2

S3 – what is your answer for S3

S4 – what is your answer for S4

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S5 – what is your answer for S5

Feasibility

You must use a ranking model here eg Yes/NO/Maybe or a sliding scale 1=not feasible,
2=maybe feasible. 3=feasible

Question Objective CA MP FOR

A
F1 Is this project feasible for Non- Ob1
organic growth?
F2 Is this project feasible to be based in Ob2
the Asia/Pacific Region?
F3 Does this project increase Ob3
CSR/Sustainability initiatives?

F1 – what is your answer for F1

F2 – what is your answer for F2

F3 – what is your answer for F3

Acceptability

You must use a ranking model here eg Yes/NO/Maybe or a sliding scale 1=unacceptable,
2=maybe acceptable. 3=acceptable

A1 Is this project acceptable for Ob1

stakeholders as related to Non-organic
growth?
A2 Is this project acceptable for Ob2
stakeholders to be based in the
Asia/Pacific Region?
A3 Will this project be acceptable to Ob3
stakeholders to increase
CSR/Sustainability initiatives?

A1 – what is your answer for A1

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A2 – what is your answer for A2

A3 – what is your answer for A3

7. Recommendation
You must select and justify the adoption of one option (only); recommendation must flow
logically from analysis; the selected option must address the problem (issue statement);
specific operational/budget considerations must be included; i.e. major issues will need to be
considered before implementation.

Here you need to tell the reader what your winning project will be and why?

8. References
Use APA style – refer to the APA style guide provided by the Library.

9. Appendices
Use sparingly and only if absolutely necessary. Over-use of appendices will detract from your
overall mark, not add to it.

Must include Company Background