BPP Business School

Coursework Cover Sheet

Please use this document as the cover sheet of for the 1st page of your assessment.

Please complete the below table – the grey columns

Module Name

Student Reference Number

(SRN)

Assessment Title

Please complete the yellow sections in the below declaration:

Declaration of Original Work:

I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is
my original work, researched, undertaken, completed and submitted in accordance with the
requirements of BPP School of Business and Technology.

The word count, excluding contents table, bibliography and appendices, is ______ words.

Student Reference Number: __________ Date: ______

By submitting this coursework, you agree to all rules and regulations of BPP regarding assessments
and awards for programmes.

Please note that by submitting this assessment you are declaring that you are fit to sit this
assessment.

BPP University reserves the right to use all submitted work for educational purposes and may
request that work be published for a wider audience.
 MSc Management

Global Strategy and Sustainability

Coursework Assessment Brief

Submission mode: Turnitin online access

1. General Assessment Guidance

• Your summative assessment for this module is made up of this Coursework and Presentation
submission which accounts for 100% of the marks
• Please note late submissions will not be marked.
• You are required to submit all elements of your assessment via Turnitin online access. Only
submissions made via the specified mode will be accepted and hard copies or any other digital
form of submissions (like via email or pen drive etc.) will not be accepted.
• For coursework, the submission word limit is 3000 words. You must comply with the word count
guidelines. You may submit LESS than 3000 words but not more. Word Count guidelines can be
found on your programme home page and the coursework submission page. The presentation
has no word limit.
• Do not put your name or contact details anywhere on your submission. You should only put
your student registration number (SRN) which will ensure your submission is recognised in the
marking process.
• A total of 100 marks are available for this module assessment, and you are required to achieve
minimum 50% to pass this module.
• You are required to use only Harvard Referencing System in your submission. Any content which
is already published by other author(s) and is not referenced will be considered as a case of
plagiarism.

You can find further information on Harvard Referencing in the online library on the VLE. You can
use the following link to access this information: http://bpp.libguides.com/Home/StudySupport

• BPP University has a strict policy regarding authenticity of assessments. In proven instances of
plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to
read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which
are available on VLE in the Academic registry section.
• You should include a completed copy of the Assignment Cover sheet. Any submission without
this completed Assignment Cover sheet may be considered invalid and not marked.

1.
2. Assessment Brief
This module is assessed through one graded element worth 100%. You must achieve at least
50% to pass this module.

PART A - BUSINESS REPORT (70 MARKS)

In the role of a Management Consultant, you are required to undertake a strategy upgrade for
Zara and provide a business report to the CEO on further growth opportunities using the
techniques and concepts you have covered in the module.

PART B – POWERPOINT PRESENTATION (30 MARKS)

In the role of a Management Consultant, you are required to design a short PowerPoint
Presentation for the CEO of Zara on how they can sustain their growth and profitability. Models
of Strategic Purpose – Sustainability, Ethics and CSR discussed in the module is to be used.

ZARA CASE STUDY – BACKGROUND READING: AVAILABLE IN THE CORE TEXTBOOK VIA THE
HUB

De Wit, B (2020), Strategy, An International Perspective; 7th edition, Cengage Learning EMEA,
Andover, Hampshire

IN ADDITION TO THE BACKGROUND READING ABOVE, STUDENTS ARE EXPECTED TO CONDUCT

THEIR OWN INDEPENDENT RESEARCH FOR THIS COMPANY.
 ZARA MANAGEMENT CONSULTANCY REPORT

PART A- Business Report (3000 words) – 70 MARKS

In the role of a Management Consultant, you are required to undertake a strategy upgrade for
Zara and provide a business report to the CEO on further growth opportunities using the
techniques and concepts you have covered in the module. At least, THREE Global Entry
Strategies should be evaluated in the report.

• Task 1 -The External and Internal Environment (20 Marks; LO1)

o Identify and critically analyse the external and internal environment for Zara
using relevant models.
o Discuss in more detail what you consider to be the 3 most critical factors
emerging from your analysis.
o Determine Zara’s current sources of competitive advantage and critically
evaluate how they maintain and build on this competitive advantage.
Support your arguments with academic literature and references to other
similar real companies.

• Task 2 – Strategy in the Global Environment (20 Marks; LO3)

o Using a relevant model, critically evaluate the motives for Zara’s expansion
and within it, explain how it directs their Global Entry.
o Provide an evaluation of the conceptual basis or direction for the Entry
Strategies that will be recommended for Zara, with reference to
Internationalisation Strategies.
o Based on the above, provide justified recommendations for the different
Entry Strategies (at least THREE Global Entry Strategies inclusive), Zara can use
to better enter and compete in the global environment.
Support your arguments with academic literature and references to other
similar real companies.

• Task 3 – Corporate Strategy (20 Marks; LO2)

o Evaluate and critically analyse how Zara can improve its supply chain
globally with the use of horizontal integration, vertical integration,
outsourcing, strategic alliances and so on.
o Provide recommendations as to how Zara can increase their profitability
using a relevant model/framework.
Support your arguments with academic literature and references to other
similar real companies.

Presentation and Structure (10 Marks)

Word count: 3000 words

Your report structure should include the following sections:
Cover page (University cover sheet)
Table of Contents
List of Abbreviations (if appropriate)
Introduction
Task 1– The External and Internal Environment
Task 2 – Strategy in the Global Environment
Task 3 – Corporate Strategy
Conclusion
References
Appendix (if appropriate)

Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of
abbreviations, references and appendix are not part of the 3000-word count.

Tip for Mapping the Assessment towards Module Topics and Module
Learning Outcomes (LOs)

Assessment Task Module Topics Marks Module LOs

Task 1 – The External & External Analysis – 20 LO1: Critically analyse the internal and external
Internal Environment Opportunities and business environment as sources of competitive
Threats advantage to facilitate a global strategy.

Internal Analysis –
Distinctive competencies,
profitability and
competitive advantage
Task 2 – Strategy in the Global Strategy in the Global 20 LO3: Evaluate the implications of global strategy to
Environment Environment – profit management practice within a business
growth through global environment.
expansion
Task 3 – Corporate Strategy Corporate Strategy – 20 LO2: Critically evaluate both Corporate strategic
diversification, direction and strategic options in complex business
integration and environments.
outsourcing
Report Presentation and Structure 10
Total 70

PART B- POWERPOINT PRESENTATION – 30 MARKS – LO4

Your PowerPoint presentation should contain the following: -

Slides Content Marks

1 Title of presentation N/A
Student SRN No
Date
2 Agenda/Table of Contents N/A
3 Identify, analyse, and evaluate the Profit aspect of the Triple Bottom Line of 5
Sustainability in relation to how the organisation can consolidate and sustain its growth.

4 Identify, analyse, and evaluate the People aspect of the Triple Bottom Line of 5
Sustainability in relation to how the organisation can consolidate and sustain its growth.
5 Identify, analyse, and evaluate the Planet aspect of the Triple Bottom Line of 5
Sustainability in relation to how the organisation can consolidate and sustain its growth.

6 Identify, analyse, and evaluate the key ethical issues of the organisation 5

7 Identify, analyse, and evaluate the key Corporate Social Responsibility (CSR) strategies 5
of the organisation using a Model
8 References (including overall presentation and structure) 5
TOTAL 30 MARKS

Please copy and paste your PowerPoint presentation slides one after another as the last appendix at
the end of the report so that only one document in the form of the Report plus the PowerPoint
presentation is submitted.

If you have any further questions about this coursework assignment, please contact the module
leader or the tutor.

PART B – POWERPOINT PRESENTATION

Tip for Mapping the Assessment towards Module Topics and Module
Learning Outcomes (LOs)

Assessment Task Module Topics Marks Module LOs

In the role of a Strategic Purpose – Ethics 30 LO4: Assess and apply suitable frameworks and ideas
Management and CSR (Corporate Social to formulate and control sustainability for
Responsibility) organisations in a global context.
Consultant, you are
required to design a
short PowerPoint
Presentation for the
CEO of Zara on how
they can sustain their
growth and
profitability. Models
of Strategic Purpose –
Sustainability, Ethics
and CSR discussed in
the module are to be
used.

Total 30
3. Marking Guide
The assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the guidelines, marks and marking rubric:
Assignment task Fail (0-39%) Low Fail (40-49%) Pass (50-59%) Merit (60-69%) Distinction (70-100%)
1. Task 1 of the Guidelines:
report (20% weighting, • Identify and critically analyse the external and internal environment for Zara using relevant models.
LO1) • Discuss in more detail what you consider to be the 3 most critical factors emerging from your analysis.
• Determine Zara’s current sources of competitive advantage and critically evaluate how they maintain and
build on this competitive advantage.
Weak knowledge of Limited knowledge of Satisfactory Good knowledge of Excellent information
the Internal and the Internal and knowledge of models models in exploring and knowledge which
External Global External Global analysing the internal and analysing the deeply explores and
Environment, with Environment, which and external Global Internal and External analyses the Internal
some omissions begins to explore and environment. Global Environment, and External Global
and/or lack of models analyse the Global Exploring and its theory issues with Environment, its
of the analysis of the Environment using analysing at least considerable theory and Models
Global environment Models with some three critical factors originality and with clear originality
showing inadequate originality and lacking and competitive autonomy. detailing and autonomy,
knowledge, omissions and or showing advantage(s) with at least three critical detailing at least three
and or lack of limited critical factors some originality, factors and critical factors and
application of critical and the competitive detail and autonomy. competitive some competitive
thinking and/or advantages arising. Some satisfactory advantage(s) arising advantage(s) arising
competitive critical evaluation and how to maintain and how to maintain
advantages arising supported by solid, these competitive these competitive
from the analysis of well-reasoned advantages advantages.
the Global arguments.
Environment.

2. Task 2 of the Guidelines:

report (20% weighting, • Using relevant models for market entry, critically evaluate the motives for Zara expanding internationally
LO3) and explain how this impacts their overall company strategy.
 • Provide justified recommendations for the different strategies Zara can use to enter and compete in the
global environment.
Weak knowledge and Limited knowledge of Satisfactory Good knowledge Excellent information
lack of market Entry market entry models knowledge of market which critically and knowledge which
models based on the based on the motives entry models based on analysis market entry deeply explores and
motives for entry and for entry and general the motives for entry models based on the critically analyses the
general entry entry strategies which and general entry motives for entry and market entry models
strategies which fails begins to explore and strategies. general entry derived from the
to explore and analyse market entry Emerging application strategies. motives of entry and
analyse market entry models. Lack of of thoughts and Emerging application general entry
models, showing an recommendations of practices at the of thoughts and strategies. Emerging
inadequate entry models forefront of the theory practices at the application of
knowledge and supported by of global entry forefront of the theory thoughts and practices
omissions. to the reasoned arguments. strategies. of global entry at the forefront of
thoughts and Satisfactory strategies. market entry.
.
practices related to recommendations Satisfactory Satisfactory
market entry supported by solid, recommendations recommendations
required. well-reasoned supported by solid, supported by solid,
arguments. well-reasoned well-reasoned
arguments arguments
with clear originality
and autonomy,
detailing how the
entry strategies can be
set up.

3. Task 3 of the Guidelines:

report (20% weighting, • Evaluate and critically analyse how Zara can improve its supply chain globally.
LO2) • Provide recommendations as to how Zara can increase their profitability using relevant models.
Weak knowledge and Limited knowledge of Satisfactory Good knowledge Excellent information
lack of understanding different aspects and knowledge of which critically and knowledge which
 of corporate strategy models of corporate different aspects of analyses different deeply explores and
models which fails to strategy. Lack of corporate strategy aspects of corporate critically evaluates the
explore and analyse originality, detail and using models. strategy using different aspects of
corporate strategy, autonomy. Explores and analyses corporate strategy corporate strategy
showing an No recommendations the theory of models that show how with c models that
inadequate for corporate strategy corporate strategy the organisation can show how the
knowledge and with reasoned with some originality, improve profitability. organisation can
omissions in the arguments. detail and autonomy. Emerging application improve profitability.
discussion of Satisfactory of thoughts and Emerging application
corporate strategy to recommendations practices at the of thoughts and
the thoughts and supported by solid, forefront of corporate practices at the
practices related to well-reasoned strategy. forefront of corporate
corporate strategy. arguments. Satisfactory strategy.
recommendations Satisfactory
supported by solid, recommendations
well-reasoned supported by solid,
arguments well-reasoned
arguments with clear
originality and
autonomy, detailing
how the corporate
strategies can be set
out.

Report - Presentation and Guidelines:

Structure (10%) • Clear structure and layout
• Writing style: professional and concise
• Appropriate Harvard referencing: range and credibility of the sources use and correct application of
Harvard referencing style throughout report and appendices
 Weak references with Limited appropriate Satisfactory with full Good with precise, full Excellent with precise,
errors or references with minor and appropriate and appropriate full and appropriate
inconsistencies. errors. references. references. references.
Inadequate structure Limited structure and Satisfactory Well-structured layout Outstanding
and expression. expression. structured layout and with professional and structured layout with
mainly accurate accurate expression. professional and
expression. accurate expression.
4 POWERPOINT Guidelines:
PRESENTATION (30% • Assess and apply the Triple Bottom Line to formulate and control sustainability of Zara in a global context.
weighting, LO4) • Identify and critically discuss the main ethical issues which Zara currently faces.
• Using relevant theoretical models analyse and evaluate Zara’s CSR strategy.
• Appropriate Harvard referencing: range and credibility of the sources use and correct application of Harvard
referencing style throughout the presentation and speaker notes.
• Overall presentation and structure of the PowerPoint slides.

Weak knowledge and Limited knowledge on Satisfactory outline Good outline Excellent information
lack of analysis of the analysis of on the analysis of knowledge which and knowledge which
sustainability in the sustainability in the sustainability for the critically analyses the deeply explores and
growth of the growth of the growth of the sustainability for the critically analyses the
organisation in the organisation in the organisation in a growth of the analysis of
global context., an global context market, global context, an organisation in a sustainability for the
outline of key points an outline of key outline of key points global context the first growth of the
of interest and points of interest and of interest and three Market Entry organisations in a
recommendations for recommendations for recommendations for Models in the report, global, an outline of
the CEO. the CEO. the CEO an outline of key key points of interest
Weak knowledge and Limited knowledge of Satisfactory points of interest and and recommendations
lack of understanding different aspects knowledge of recommendations for for the CEO.
of Strategic Purpose - Strategic Purpose - different aspects of the CEO. Excellent information
Corporate Social Corporate Social Corporate Social Good knowledge and knowledge which
Responsibility (CSR) Responsibility (CSR) Responsibility (CSR) which critically deeply explores and
and Ethics, showing and Ethics. Lack of and Ethics with analyses different critically evaluates the
an inadequate originality, detail and
models. Explores and aspects of Corporate different aspects of
knowledge and autonomy. analyses the theory of Social Responsibility Strategic Purpose -
omissions in the No recommendations CSR and Ethics with (CSR) and Ethics with Corporate Social
discussion of within the Strategicsome originality, models that show how Responsibility (CSR)
Corporate Social Purpose - Corporate detail and autonomy. the organisation can and Ethics that show
Responsibility to the Social Responsibility
Satisfactory resolve ethical issues. how the organisation
thoughts and (CSR) and Ethics recommendations Application of can resolve.
practices related to through reasoned supported by solid, emerging thoughts Application emerging
Corporate Social arguments. well-reasoned and practices at the application of
Responsibility and arguments of CSR and forefront of Strategic thoughts and practices
Ethics. Limited and full and Ethics within the Purpose (CSR and at the forefront of
appropriate discussion. Ethics). Strategic Purpose (CSR
Weak references with references and notes Satisfactory and Ethics).
minor or insignificant with minor or Satisfactory with recommendations Satisfactory
errors or omissions. insignificant errors precise, full and supported by solid, recommendations
Lacking credibility Limited overall appropriate well-reasoned supported by solid,
Weak overall presentation and references and notes. arguments within the well-reasoned
presentation and structure. Limited overall discussion. arguments with clear
structure. presentation and originality and
structure. Good with precise, full autonomy, detailing
and appropriate how the Strategic
references and notes Purpose (CSR and
at a high standard. Ethics) can be used to
Good overall generate sustainable
presentation and growth.
structure.
Excellent with precise,
full and appropriate
references and notes
at near-publishing
standard.
Excellent overall
presentation and
structure.