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  • StandardWebsiteMetrics Case - Docx XL

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    The document shows standard website metrics for Sites A, B and C including visitors, visits, pageviews, cost-per-click budgets, and bounce rates. Site B had the most visitors and visits at 100,000 and 120,000 respectively, while Site C had the highest pageviews and cost-per-click budget at 2,000,000 and $100,000.

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    StandardWebsiteMetrics-case.docx-XL

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    The document shows standard website metrics for Sites A, B and C including visitors, visits, pageviews, cost-per-click budgets, and bounce rates. Site B had the most visitors and visits at 100,000 and 120,000 respectively, while Site C had the highest pageviews and cost-per-click budget at 2,000,000 and $100,000.

    Copyright:

    © All Rights Reserved
    Flag for inappropriate content
    39 views3 pages

    StandardWebsiteMetrics Case - Docx XL

    Uploaded by

    121923601018
    The document shows standard website metrics for Sites A, B and C including visitors, visits, pageviews, cost-per-click budgets, and bounce rates. Site B had the most visitors and visits at 100,000 and 120,000 respectively, while Site C had the highest pageviews and cost-per-click budget at 2,000,000 and $100,000.

    Copyright:

    © All Rights Reserved
    Flag for inappropriate content
    of 3

    Standard Website Metrics

    The table below contains the standard top-level website metrics that every marketer ne

    Site A Site B Site C


    Visitors 10,000 100,000 200,000
    Visits 40,000 120,000 400,000
    Pagevie
    200,000 150,000 2,000,000
    ws
    CPC
    $5,000 $40,000 $100,000
    budget
    Bounce
    20% 80% 50%
    rate

    QUESTIONS
    1.       What is the different between visits and visitors? What does CPC stand for?
    2.      Based on these results, which website has performed the best? The worst?
    3.      Which website has spent their CPC budget well?
    What general advice would you have for each of them
    s that every marketer needs to be familiar with. Your task is to assess the relative performance of these websites.

    CPC stand for?


    st? The worst?
    mance of these websites.

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