RESEARCH PROPOSAL

SUBMITTED BY – Abhishek Kumar

ROLL NO - 1804

TOPIC
International business ethics: case study on Nike

INTRODUCTION
International business ethics emerged quite late globally compared to the business ethics that
came up in 1970’s. It was only in late 1990’s that the international business ethics came to the
fore especially so after the economic developments that occurred on a global scale.

In 1990’s many businesses from the developing countries expanded their operations and
became multinational. The transactions between businesses and the governments increased as
a result, which gave rise to many practical issues. Culture and its relativity was one factor
more prominent than the others. Other ethical issues in the context of international business
are generally dealt with the laws of the land; although all of them fall within the ambit of
international business ethics.

Globalisation diminished the barriers between countries on the globe and also called for
universalization of values for trade to occur smoothly. Universal values were perceived to
control the behaviour in the commercial space. This lead to ethical issues in the international
business perspective, those that were unknown till date.

OBJECTIVES OF STUDY
The objective of this project is to bring to light, using research and reports on the
international business ethics.
CHAPTERIZATION
1. INTRODUCTION
2. NIKE: ORIGIN & HISTORY
3. NIKE CONTROVERSY:
a) CHILD LABOUR ISSUES IN PAKISTAN
b) HEALTH & SAFETY PROBLEMS IN VIETNAM
c) LOW WAGES & POOR WORKING CONDITION IN INDONESIA
d) CHILD LABOUR & HARRASEMENT IN CAMBODIA
e) ISSUES IN THAILAND
4. EXPLOITATION OF HUMAN RESOURCES BY MNCS IN THE HOSYT COUNTRY
5. CONCLUSION AND SUGGESTION

RESEARCH METHODOLOGY

Primary method of research was adopted in the making of this project.

Various literary works and reports from the library and the internet, were used
extensively in collecting the data essential for this study.
The method of writing used in this project is primarily analytical.

Bibliography
Bussiness ethics. (2019, January 27). Retrieved from Wikipedia:
https://en.wikipedia.org/wiki/Business_ethics

Ghosh, B. (2014). Bussiness Environment. SCHAND.

International bussiness ethics. (2019, January 27). Retrieved from Managementguide.com:

https://www.managementstudyguide.com/international-business-ethics.htm