United International University

Report on
Service Marketing Plan

Course Title: Service Marketing

Course Code: MKT 4102
Section: D

Submitted to:
Muhammad Hasan Al-Mamun
Assistant Professor
School of Business and Economics
United International University

Submitted by:
Name ID
NowshinNaina 111151237
Mohammad AzizulHaque 111143212
FarihaIsratAlam 111151081
JannatAraUrmi 111151179

Date of Submission: 17thSeptember, 2018

Letter of Transmittal
17th September, 2018
Muhammad Hasan Al-Mamun
Assistant Professor
School of Business and Economic
United International University

Subject: Permission to submit the report on service marketing plan of “Books world”.

Dear Sir,
It is our immense pleasure to present you our report on “Books world", which was assigned to us
by you.

We have tried our level best to accomplish the report with necessary information and suggested
proposals. We have tried all the possible steps to complete the report. We hope that this report
will fulfill the expectations.

In this circumstance, we will be grateful if you kindly accept our report and hope that this report
has met all the requirements.

On the behalf of Group Members,

NowshinNaina
 Acknowledgement

We would start by thanking the Almighty Allah for all His blessing.

Firstly, we want to sincerely thank our course instructorMuhammad Hasan Al-Mamun, United
International University, Business & Economic School, for giving his unending support and
providing the necessary help for the completion of the report. Without his help this report would
never be done.
Then we would like to thank our each and every member for their cooperation. This report is
established by the hard work of all the group members. This report helps us to gather a lot of
experience. This report teaches us how to work with team members, allocate the time properly,
distribute the tasks among the team members and provide the right job to right member.
 Table of Content

Topics Page no.

Executive Summary 1
Introduction 2
Product feature 2
Service feature 3
Target market 4
Market Segments 4-5
Positioning 5
Market goal 5
Marketing Objectives 5
Marketing trends 6
Customer analysis 7
Competitiveanalysis 7-9
Environmental Analysis 9
Developing the service marketing program 9-11
SWOT Analysis 12

Financing analysis 13-14

Controls 14
Reference 15
Case: Dr. Beckett’s dental office 16-21
 Executive Summary
As technology is becoming an everyday accessory and rate of Internet penetration is increasing
like wild fire people tendency to on-line shopping is on rise. Modern people are now living in an
age of scarce time. Books were no exception. On-line shopping is going to be a boom and one of
the most growing business sectors of Bangladesh. According to the situation, we are going to
start a partnership an online business ‘Books world’ with five lack capital. Books world is an
online books store where different types of books are available to sell. It saves time and energy
of our customer. A wide range of all category books are easily available here. Books world offers
a solution to the scarcity of foreign books in Bangladesh. Books world confirms 100% genuine
books that from local to International publications. Our main target customer is students;
professional people and young generation who use internetand separate target market into
different segment based on their geographic, demographic, psychographic and behavioral
characteristics. We take order of books from customer by online. We collect books from
different publication company. We deliver it at the door of our customers via C-Express, Pathao
or S.A. Paribohon, if we have any pre order or else we just keep the products in our stock for
selling it later. Four active member Books worldare always responsive in our facebook page and
ask for customer’s feedback to improve and provide services according to their preferences. Our
milestone is to meet the needs and expectations of our target customers and building a strong
relationship of trust and satisfaction.

1
 Introduction

We are starting up a home delivery

business. The name of our service firm is
Books world. It is an online books store
where different types of books are
available to sell. It saves time and energy
of our customer they can easily find all
types of necessary books. A wide range of
all category books are easily available
here.We believe that our service offering
will create greater contribution to all reader of books.

Our website ishttps:// booksworldbd.com/

Our facebook page link is https://www.facebook.com/booksworldbd/

Product feature:

Offering a wide range of genre, Books world has a book for everyone. Books world will offer
Textbook to Question papers, guide, Science Fiction, drama, Action and Adventure, Romance,
mystery, horror, travel, children's, religious, science, history, math, anthologies, poetry,
dictionaries, comics, art, cookbooks, diaries, prayer books, series, trilogies, biographies,
autobiographies, and fantasy etc.

From local to international, customer can find the perfect category they are looking for. If
anyone is look into foreign books; Books world is the right place for him. Books world offers a
solution to the scarcity of foreign books in Bangladesh.

Books world confirms 100% genuine books that from local to International publications.

Service feature:

2
We provide home delivery system. We take order of books from customer by online then we
deliver it to our customers. The books section also offers a simple way to order and get
delivered. We provide price and catalogs of books in our website and facebook page. We provide
few page of book for free trial. So that, buyer can looks into a few pages of the book they are
looking for.

Books world delivers books within 3-10 days. In case delivery locations are in Dhaka, customer
can get deliverywithin 1 day.

We have 7 days return policy of order

received to date upon certain conditions. In
case,our customer can’t find a book what
they looking for,theycan requestfor the book
on our book request section. It takes around
17 to 20 days to deliver a book. In that case,
Customershave to pay shipping charge.

We have gift policy. Our customer can also

gift a book through Books world to their
loved ones by only a few mouse clicks.

We are always active and responsive in our

facebook page. We always ask for customer’s
feedback to improve and provide services
according to their preferences.

Target Markets:

We count everyone fromkids to old, students to professional people as our target customers.But
ourmain target customer is students, professional people and young generation who use internet.
So, we serve our service to capture customer’s satisfaction and create customer life time value.

Market Segments:

3
We separate our target market into different segment based on their geographic, demographic,
psychographic and behavioral characteristics.

We have observed and analyzed the market and based on the nature of the market we segmented
the market in the following sectors:

1. Geographic Segmentation:

Our geographic segmentation is all over the country, we will provide our service within 64
different districts. We make slight variations in Price but the appearance of our service is
universal.

2. Demographic Segmentation:

Age Segmentation: Our target age segmentation is kids, teens, young adults, adults in early and
mid-30's and old.

Education Segmentation: Students of school, college, university areinour target segmentation.

Occupation Segmentation: Professional people such as professor, lawyer, doctor, and engineer
etc people are including this segmentation.

Gender Segmentation: books are not gender specific but since women buy some particular
books like cooking, magazine, drama, fantasy etc more than men. In other hand, men buy some
books such astravel, Fiction, Action and Adventure.That’s why both are our customer.

3. Psycho graphics Segmentation:

Higher, middle social class with different interests and value are including this
segmentation.

4. Behavioral Segmentation:

Those consumers who are lives very busy and sophisticate life are including this
segmentation. Cause they don’t have much time to go bookshop so that it is easier to buy
though online.

4
Positioning:
Our value position is-

‘‘Break the distance between books and reader’’

Marketing goal:
Our target is to meet the needs and expectations of our target customers and building a strong
relationship of trust and satisfaction.
Our aim is ‘‘quick and qualityservice provide to our customers along with higher level of
customer service’’.
Marketing Objectives:

 We will Increase our

sales
 Launch services
 Grow market share
 Increase profit
 Improve internal
communications
 Improve stakeholder
relations
 Target new customers
 Enter new markets
internationally or
locally
 Enhance customer relationships.
 Books world will increase Revenue Growth
.

Marketing trends:

5
As technology is becoming an everyday accessory and rate of Internet penetration is increasing
like wild fire people tendency to on-line shopping is on rise. The most important reason behind a
rise in on-line shopping trend is time scarcity of modern life style. Modern people are now living
in an age of scarce time. Shopping regularly for daily products is a luxury to this time scarce
society.It was expected that nearly everything we need would be available online within a short
time. Books were no exception. Carrying on the legacy of online shopping, books of a variety of
kinds are now for sale online in Bangladesh. By considering the whole situation we can say that
on-line shopping is going to be a boom and one of the most growing business sectors of our
country. Taking indicators like increasing Internet penetration, life style change, time scarcity
into consideration it can be a safe prediction that online shopping will be a phenomenon in near
future.

Customer analysis:

It is obvious that the more digital people become, the easier the life will be. Shopping online may
be the first choice for many of them. Online shops are now stepping into the bookselling field.
Find desired books from a number of online shops and order from home. Customer need books
in their lives add a greater opportunity for the online shopping experience in our country. So,
grab holding of the trend is strength of our online business.

Competitive analysis:

1. Rokomari.com:

Rokomari.com is the first ever enriched online bookstore in Bangladesh. It has the most number
of books available online. Offering a wide range of genre, Rokomari.com has a book for
everyone.Rokomari.com has a happy return and refund policy within 3 days of order received to
date. Rokomari.com has various payment options from Cash on Delivery to bKash, Visa, Payza,
DBBL, etc.

2. Daraz.com.bd:

6
Although Daraz.com.bd has been well known for almost every lifestyle goods, it has a less
known packed collection of different books. With 10+ publishers and topics of
literature, Daraz.com.bd offers over 900 books and it is increasing. From literature to politics,
history, fictions, science, religion, there is a variety of collection to choose from. Similar to other
products available on Daraz, the books section also offers a simple way to order and get
delivered. Daraz.com.bd delivers books within 3-10 days and has a 7 days return policy upon
certain conditions. Customer can pay via bKash, Mastercard and cash on delivery.

3. Bookshopbd.com:

Bookshop.bd is only offered all types of necessary books of O and A level easily on one
platform. From Textbook to Question papers and MS, Bookshop.bd has a vast and growing
archive to buy from. Currently, their service is available in Dhaka, Chittagong, Sylhet, and
Dinajpur. Delivery charge is Tk. 50 in Dhaka and Tk. 70 outside Dhaka. Payment can be done
via bKash and Cash on Delivery. Bookshop.bd offers a two days return policy in case the
customer is not satisfied with the book delivered. 

4. Papertree.com.bd:

Papertree is offered foreign books place for their customer in Bangladesh by what they say “no
book is too far away from readers”. A wide range of books category such as Biography,
Business, Children’s book, Fiction, Thrillers, Health and Lifestyle, Art, Academic, Religious,
Science, etc. are easily available here. They have book request section where customer can
request them for the book according their demand. Ordering is easy and smooth. It takes around
15 to 25 days to deliver a book. Customer need to pay around Tk. 100 as shipping charge.
Payment can be done via bKash or Cash on Delivery.

5. Branoo.com:

Branoo.com is well known for cosmetic and personal adornment items, but there’s more.
Branoo.com offers an extensive collection of books which is a promising one. With over 50
authors and publishers on the list, Branoo.com has categorized the books into a different genre.

7
The novel, history, translation, comics, sports, literature, academic text, sci-fi, adventure, you
just name it. With an exciting look, Branoo.com bookstore is fun to explore. People get to know
the best sellers, books in focus, suggested books, etc. During February, books from
EkusheyBoiMela are also available a Branoo.com bookstore. Branoo.com accepts bKash and
cash on delivery as payment methods, and it’s super easy to order

6. Backpack:

Backpack is not exactly an online bookstore; it is basically an online courier or delivery service
that can get people the book they need from Amazon bookstore. Backpack is the solution, if they
need an English book which is not available in Bangladesh. The order and pay through bKash,
Credit Card, PayPal, Bank Transfer, etc. Backpack will get one of their registered travelers from
the overseas country that will bring the book along with him on his trip to Bangladesh. Customer
gets their book as soon as he/she lands on Bangladesh. It is by far the easiest and most favorite
option for people of our country to buy something from Amazon.com

Environmental Analysis:

Books worldis affected by some uncontrollable environmental influences, such aslegal

environment, technological environment, and social and cultural environment.

8
 Legal environment:

We are going to start partnership business. So, we have to register our business under the
partnership law 1932 to avoid risk and uncertain situation in future.

Technological environment:

Technology has huge impact on our life.We all know how fast technology landscape change.
Most of people use Smartphone and latest technology. Kids, teen, adult, old everyone gets used
to fast technology. That’s why we choose technology based business. We take technology factor
as an opportunity to provide our service to customer quickly.

Social and cultural environment:

Cultureactors are the areas that involve the common belief and attitudes of the population. These
factors include – population growth, age distribution, career attitudes, and social belief and so on.
These factors are of particular interest as they have a direct effect on how marketers understand
customers and what drives them. People in our country have this belief that online business isn’t
trustworthy. If this belief can be changed, then our product would capture more market share
from new customers.

Developing the service marketing program:

Product:

Books worldhas offered one and only product (books) for entering the market. We take order
though online then we deliver it to our customer group.

Price:

Currently, our service is available every district of Bangladesh. Our Delivery charge is Tk. 50 in
Dhaka and Tk. 80 outside Dhaka. In case our customer can’t find a book they are looking for,
they can still request them for the book on their book request section. They need to pay around

9
Tk. 120 as shipping charge. Books world accepts bKash and cash on delivery as payment
methods, and it’s super easy to order.

Place:

For new market, new business we provide our service in Bangladesh only. As Books worldis an
online store, it doesn’t have any office yet.

Promotion:

We produce advertising in social sites such as facebook, twitter etc.We give Discount offer,
membership card, stock clearance sale and many more.

People:

Books world is a partnership business. There are four active partners in our business .Our
investment, profit and loss is equally divided according to the partnership contract. There are still
no hired employees in this business.

Partner Role & responsibility

NowshinNaina Chief Executive Officer – CEO

Mohammad AzizulHaque Sales and Marketing Director

Jannataraurmi Financial Director

Faria Client Service Executive

Process:

1
0
Customer order books though internet. We collect books from different publication company
such as KakoliProkashani,Bangla Publications, Sebaprokashani,Ahasan Publication,
GyangrihaProkashoni,BoiProkashani, The Book Worm, Karim international,Panjeree Publication
Ltd., The Book Worm,Bangladesh Co- Operative Book Society, Ltd.etc.

We deliver it at the door of our customers via C-Express, Pathao or S.A. Paribohon, if we have
any pre order or else we just keep the products in our stock for selling it later.

Physical evidence:

There are no specific office equipments but partners use their laptop, desktop, smart phone to be
connected with the customers. All partners of Books world are active members in the business.

SWOT ANALYSIS OF OUR ONLINE BOOK STORE:

Strengths:

Use of Internet as a Storefront for Books services.

Less Investment
Fewer workforces for starting the venture.
Target market.
Minimum physical assets & less overhead charges on warehouses.
Cost effectiveness to the customers.

Weaknesses:

Supply of Books out of stock.

Price comparatively high
Confined to Assam only.
Dependent on external delivery services of courier services.
Need Constant maintenance of website.

1
1
Opportunities-:

Online Bookstore.
Just a click away.
To develop relationship with Publishers to offer exclusive editions.
Collaborations with public sectors to provide rare & antique books.

Threats:

Local Bookshop vendors.

Price competition.
Increase in the Transportation costs by the courier company.
Low consumer confidence to buy using online system

Financing analysis:

Our business startup capital is 5, 00,000 bdt. Each partner will provide1, 25,000 from their
personal sources.

Predicted Balance Sheet

Particulars 2018(Taka)
Assets:  
Cash 4, 00,000
Account receivables 11,850
Prepaids 8,150
Fixed asset 80,000
Total assets 5, 00,000
Liabilities and Capital  
Accounts Payable 80,900
Debt 31,100
Total Liabilities 1,12,000

1
2
 Equity 3,88,000
Total Liabilities and Capital 5, 00,000

Expense Forecast:
Details Amount
st nd
1 year 2 year 3rd year 4th year 5th year
Web site 65,000 77,000 88,500 87,000 28,000
Advertising 24,000 36,550 40,800 40,500 21,500
Internet 20,000 27,550 34,500 45,800 45,000
Telephone 1,150 6,400 9,850 15,500 16,700
Printed Materials 8,850 8,500 6350 11,200 8,800
Total Expense (1, 28,000) (1, 56,000) (1, 80,000) (2,00,000) (1,20,000)

Predicted financial performance:

Details Amount

1st year 2nd year 3rd year 4th year 5th year

Sales 70,000 1,40,000 2,00,000 2,50,000 3,00,000

Less: (1,20,000
Total Expense (1, 28,000) (1, 56,000) (1, 80,000) (2,00,000) )

Total profit/loss (-58,000) (-16,000) 20,000 50,000 80,000

Less: Vat _ _ 6,000 15,000 24,000

Net profit/loss (58,000) (16,000) 14,000 35,000 56,000

1
3
Controls:

The following areas will follow to get better result-

 Revenue: monthly and annually

 Expenses: monthly and annually
 Customer satisfaction

Contingency Plan:

1) Risks: An entry in the market by an already established competitor

2) Case Risk: Determining the business cannot support itself on ongoing basis.

Reference:

 Wikipedia (www.wikipedia.com)
 Mplans(www.mplans.com)
 Pestle Analysis (www.pestleanalysis.com)
 Strategic management insight(www.strategicmanagementinsight.com)
 Marketing Teacher(www.marketingteacher.com)
 Marketing Mix(www.marketingmix.com)

1
4
 Case: Dr. Beckett’s dental office

Q.01Which of the eight element of the service marketing mix are addressed in this case? Give
example of each “p” you identify.

 Product element-Beckett’s main or core product here is to give the superior dentistry in a very
quality, caring environment. Both of this helps increase the supplementary services add value to
the core. And also make the service of Beckett dental office different from others.

 Place and time: People came here because for treatment good equipments are needed. The
working hour is mainly from 7a.m to 5 p.m but they give extra time if needed and if the patient
request to do so.

 Process: As Beckett is giving a people-processing service, so patients must be physically present

to receive care. And they also improved their office too.

 Productivity and quality: As they are giving superior dentistry in a very quality, caring
environment but it is not enough that is why they moved their office to increase or we can say
improve their productivity. The main concern was to standardize some of the routine procedures
so that error was reduced and all patients would receive the same level of care. This all things
were done just to smooth out all work.

 People-Beckett Knew that its 90% of patients perception will be made based on its employee’s
service to the patients. That is why the employees of the office getting training, bonus, vacation
and also sharing profit.

 Promotion and education: They are not using any promotional tools because the good word of
mouth is working for them best. And the educational side also fulfilled by offering a progressive
and educational environment for the patients. That is why they said your concerns are our focus.”
Beckett’s staff educates patients in a variety of ways, including verbal discussions, videotapes,
and pamphlets.

 Price-There is both some financial and financial cost may incur by patients. Most financial costs
are covered by insurance, but patients must pay any additional expenses.

 Physical evidence-The patient get both the clean and attractive environment and also there is
harmony stuff by making them wear same uniform. There are also the degrees that was owned by
Beckett is displayed.

16
Q.02 Why do people dislike going to the dentist? Do you feel that Beckett has addressed the
problem effectively?

Many people don’t like to go to the dentist because of some reasons and they are time cost, effort cost and
financial cost too.

 Time cost-The service is very much time consuming and patients’ need to wait too. But
the Beckett dental office trying to minimize this time constraint. That is why the office
trying to schedule its service and patients in a proper way.
 Psychological cost: Fear is the main psychological cost. Before and during a visit to the dentist.
Most of this fear is related to the unpleasant physical costs will be experienced during dental care.
Another awkward feeling may occur when customers feel embarrassed to leave the dentist’s
office with a temporarily swollen mouth and altered speech.

 Physical cost-Visits to the dentist often involve discomfort—ranging from the mildly unpleasant
sensation of having one’s teeth cleaned to the severe pain accompanying a more intrusive
procedure. Some patients go to the dentist for help in reducing pain. But many others feel fine
when they enter the dentist’s office, only to be miserable upon leaving as a result of the treatment
they receive.

 Sensory cost: There are very unpleasant things that a patient s experience such as- unpleasant
smell of medicines, sight of dental equipments, sounds of machines that are used for treatment.

Q.03 How do Beckett and her staffs educate patients about the service they are receiving?
What else could they do?

New patients have to give an initial exam with Dr. Beckett so that she can facilities a needs assessment
also can educate them about the service. Before any non-routine procedure, Beckett discusses with each
patient the reasons for her treatment recommendations and the possible options. The office staff also
provides information about specific dental procedures through conversations with patients, and videos to
help the understanding of the process of their treatment are available.

Beckett doesn’t have any Web site, but this might be a very useful tool for educating and building
relationships with her patients about the service and process.

Q.04 What supplementary services are offered? How do they enhance service delivery?

Beckett’s service delivery involves both facilitating and enhancing supplementary services. The
facilitating services are required in service production, while the enhancing services add value to the core
product.

17
Facilitating supplementary service-

 Order taking -Patients make an appointment for dental care. Patients may have to wait three to
four months for a routine cleaning and exam. Schedules are automatically set for every six
months, if they don’t have their appointments.

 Information: Beckett’s staff tells patients about dental procedures and costs before treatment
occurs. During treatment, patients are advised about what is happening and how long the
procedure will take to complete.

 Payment- While most of the costs covered by the insurance, patients sometimes have to pay
additional fees. They can do this via cash, check, or credit card.

 Billing- Beckett’s employees contact patients’ insurance companies to collect payment. Office
policy requires patients to pay any fees not covered by insurance at the time of treatment, but
additional statements are mailed if necessary.

Enhancing Supplementary service-

 Hospitality-As we can see from the case that the concern of the Beckett is to insure the comfort of
the patients. They give extra time even if there is any need of the patients. The waiting room is
also being decorating attractively increase the efficiency of the service. Even the rooms are also
designed in a way that decreases the discomfort of the patients.

 Safe keeping- Parking is available in a clean, nicely landscaped lot right in front of the office.
There are coat racks in each examining room where patients can hang coats and purses. Also,
children can play with toys or watch videos in a conference room under the supervision of front
office staff while their parents receive treatment.

 Consultation-The doctor and also the stuff consulted with the patients before and after the
treatment. They think that this will help them to avoid any kind of future default and any kind of
re- correction.

 Expectation- Emergency situations are treated by employees when they occur, even if this means
Beckett has to come in after hours or on weekends. Service failures of any kind are corrected
immediately. If payment is a problem for patients, the front office staff will attempt to work out a
reasonable billing schedule.

18
Q.03 Contrast your own dental care experiences with those offered by Dr. Beckett’s
practice. What differences do you see? Based on your review of this case, what advice you
give to (a) your current or former dentist and (b) Dr. Beckett?

Difference between my dental experiences and Dr. Beckett’s

offering:
Physical Evidence: In Beckett’s office the reception area and waiting room is attractively
furnished. Live plants and flowers are abundant, and the walls are covered with art. Classical
music plays softly. While they are waiting, patients can enjoy a cup of coffee or tea and browse
through current magazines. The leather chairs in the examining rooms are very comfortable.

But in my experience, there were nothing like these and instead I had to sit on a plastic chair and
wait for the doctor by watching TV or reading the newspaper.

Scheduling System: In case of Dr. Brackett, patients may have to wait three to four months
for a routine cleaning and exam. Schedule are automatically set for every six months, if they
don’t have their appointments.

In my case there is no particular systematic scheduling system. There are sometimes where
appointment has been canceled and they didn’t inform me.

Information: Dr. Beckett’s dental degrees are prominently displayed in her office, along with
certificates from various programs that she and her staff have attended to update their technical
skills, hence these create a physical evidence of high-quality service.

In my case, the qualification of the doctor written on top of prescription. Let alone the training of
the stuff, sometimes there were some stuff in the procedure, they literally know one or two things
about their professionalism.

Strong Interpersonal Skills: Beckett’s staff tries to be gentle in treating patients. The
employees also tell patients when a procedure is likely to be uncomfortable or painful. Before
doing something non routine they ask the patient. The office staff also provides information
about specific dental procedures through conversations with patients, and videos and brochures
are available.

In my case only the reasons behind the procedures are being told and the possible cost and
outcome. There is very poor interpersonal skill displayed by the doctors and stuff.

19
Advices for my former dentist:

Rescheduling system: There should be a proper and flexible scheduling system and if there
is any cancellation, patients must be informed. Otherwise time and value of the service will get
lost.

Trained workforce: They should train their workforce to make them more efficient and
professional. It will make everyone confident and they will able to provide quality service.

Excellent communication and interpersonal skills: A good dentist is always

personable and someone who can put people at ease. Out of the most important skills, strong
communication skills a dentist can have. Dentists try to educate patients on their diagnosis,
treatment and preventative care. Dentists who is able to explain technical information in an easy
to understand manner is part of the job.

Expanding services: Patients should not be treated as like they are just only patient. There
are more things beyond this. Proper refreshment service should be included to pass the
monotonous time during the waiting. Air-conditioned room is very much preferable. If there is a
facility for reading books or magazines, this might also help to reduce the stress of the
customers.

Advices for Dr. Beckett:

20
Dr. Beckett wanted to offer the highest level of dental care rather than being low-cost provider
with the help of a consultant. She decided that her top priority was differentiating the practice on
the basis of quality. She must promote and educate the service that offers to her customers. Also,
in order for them to know the benefits they might get and even though the price of her services is
high, the qualities of the services are worth it.

Since higher quality care is costlier, patients sometimes have to pay fees for costs that were not
covered by their insurance policies. If the quality differences weren’t differential, these patients
might decide to switch to an HMO dentist or another lower-cost provider. Make the customers
feel that the service they rendered is with high quality though they have to pay for higher cost but
the service they receive can satisfy their needs.

A lot of technological developments that are use nowadays to assist with local anesthetic
delivery. These devices can help make that dreaded injection much more comfortable.

1st is the Comfortable Dental Anesthetic delivery that helps ensure the patients’ visits are always
easy and comfortable.

2nd is the Dental Laser for gums that is effective for disinfection, faster healing, quick and easy
to use, less need for anesthesia, minimal discomfort afterward and better results.

And 3rd, is the Dental Air Abrasion, which is a relatively new tooth preparation technique that
can be used in place of traditional dental drill. This allows the dentist to do many repairs to the
teeth without the noise and vibration of the drill.

21