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Group2
Business Plan
kimchains
address:

kimchains

Business Plan
Table of Contents
Business Plan Summary.........................................................................3
The Business..................................................................................................3
The Market.....................................................................................................3
The Future.....................................................................................................3
The Finances..................................................................................................3
The Business..........................................................................................4
Business details..............................................................................................4
Registration details..........................................................................................4
Business premises...........................................................................................4
Organisation chart...........................................................................................4
Management & ownership.................................................................................5
Key personnel.................................................................................................5
Products/services............................................................................................5
Innovation......................................................................................................6
Insurance.......................................................................................................6
Risk management............................................................................................6
Operations.....................................................................................................7
Sustainability plan...........................................................................................8
The Market.............................................................................................8
Market research..............................................................................................8
Market targets................................................................................................8
Environmental/industry analysis........................................................................8
Your customers...............................................................................................8
Advertising & sales..........................................................................................9
The Future..............................................................................................9
Vision statement.............................................................................................9
Mission statement...........................................................................................9
Goals/objectives..............................................................................................9
Action plan.....................................................................................................9
The Finances..........................................................................................9
Key objectives and financial review....................................................................9
Executive Summary

The Business
Business name: kimchains

Business structure: company

Business location: [Main business location]

Date established: [The date you started trading.]

Business owner(s): Cabrera, Caning, Calma, Buenafe

Relevant owner experience: starter

Products/services: key chains, accessories

The Market
Target market:
The main target consumer is the teen. Teens are more expressive of their emotions and show
these through their personal decorations. What they put around them describes their traits and
allows them to communicate themselves to others.

Marketing strategy:
There will be an opening sale and will allow introduction of consumers to our product line and
services. The venture will be introduced through oral conversations and through the company
website. The products will have different designs but about 10 to 5 will be the same. The site
will contain some info on our product line and will contain ways on how to acquire the product.

The Future
Mission Vision:
The company aims to provide good service to the consumers and to ensure that they are
allowed their own self expression. The personnel are to be honest and trustworthy in their
production and distribution of the product. We intend to ensure that there is a mutually
beneficial relationship.
Goals/objectives:
The purpose of the venture is to acquire profit in contrary to selling discreetly priced products to
the customers. The idea is based on the current trends of teens in their search for self
expression and their need to follow these trends. The venture will acquire good profit due to
customer abundance in the business location. The product will be key chains, both custom and
designed by personnel.

The Finances
We will need as much as 1000-500 pesos or less up-front. They will be obtained through the investment
of the workers themselves. We will be using our own money to start up the business and thus will need
to divide up the individual contributions. There may still be possibility of other investors who may want to
take part in the business venture. At the moment, the sole owners will only be us.
The Business
Business details
Products/services: The main product line is key chains. The key chains are designed
differently and are made in different shapes and sizes.
Registration details
Business name: kimchains

Trading name(s): kimchains

Location(s) registered:

Business structure: company

Domain names: www.kimchains.com

Business premises
Business location: The location is highly populated by potential buyers of the product. The
area is large and there are many potential customer hangouts to exploit. The space needed
will only be small. The business will possibly be mobile otherwise absolutely located. There are
no rental fees, it’s free.

Organisation chart

[Buenafe
Owner/Manager
]

[Cabrera,Caning [Buenafe,
Marketing Manager] Cabrera
Office Manager]

[Cabrera
[Caning,Calm [Buenafe,
Events [Calma,Caning a Cabrera
Coordinator Salesperson] Receptionist] Operations]
]

Management & ownership

Names of owners: Cabrera,Calma,Caning
Buenafe

Details of management & ownership: The manager will be running the business. The other
parts of the company will be working to make sure of the success of the venture. The owner will
organize the events and prices. The marketing and office managers will count up daily spending
and needs. Every role in the company contributes a share in the capital resources. The share is
divided equally in four ways.

Experience: The manager is a starter in the business, but the chances of success depend on
the other roles in the business. The co-workers are experienced in the use and design of the
product since they themselves are users. Each person is capable of doing the other’s task
despite the absence.

Key personnel
Current staff

Job Title Name Skills or strengths

Owner Buenafe

Marketing Cabrera Competent, knowhow

Sales Caning Competent, knowhow
Reception Calma Competent, charisma

Skill retention strategies

Each person is capable of doing the other’s task despite the absence. There is however,
an appropriate division of responsibilities. The staff communicates through text messaging and
online messaging. There will be routines that test the level of speech and their awareness of
customer’s likes and dislikes. There will be meetings and sharing of ideas often.

Products/services
Product/Service Description Price
keychains Different shapes and designs,
handcrafted and coloured

Market position: We are the underdogs of the market. The products will still be competitive
despite that. They are designed attractively and creatively. They will be sold at affordable
prices.

Unique selling position: The products are a trend and allows for personal expression of a
person. People are expressive being and have multiple characters. The products possess those
characters.

Anticipated demand: The single customer may inform other buyers. The customer is likely to
buy one item for each month. The product will be used for gifts or as souvenirs. The buyers
may buy depending on their current moods and occasions.
Pricing strategy: The prices will be dependent on the amount of resources allocated on one
item. The reason for this is so that there will be a balance on money spent for resources and
income. This also insures profitability.

Innovation
Research & development (R&D)/innovation activities
There will be a constant examination on trends. Time will be allotted for surveying the
customer’s satisfaction from purchasing the products. Opinions of buyers regarding products will
be considered.

Intellectual property strategy

We will place the ideas in documents and talk about it during meetings. The ideas will not be
confidential since they are only a means to improve the product and profitability.

Insurance
Workers compensation: The income is split four ways.

Public liability insurance: There are no possible dangers associated with the product in
relation to injury or death.

Product liability: There are no possible dangers associated with the product in relation to
injury or death.

Business assets: The business assets will be protected and counted every time there is a
purchase. The damages will be depended on the care taken to ensure the product’s condition.

Business revenue: The business will continue to run despite any interruptions and events.
There will be strategies undergone in order to insure profits.

Risk management
Risk Likelihood Impact Strategy
Product is damaged Unlikely Medium Replace the item
Product colours are Ensure proper time in
Unlikely High
wrecked drying colours
Chain breaks Unlikely High Ensure quality of chains
Operations
Production process
The first step in production is our acquisition of the needed resources. There will be
departments in charge of the handicraft work and colouring of the products. The resources will
be acquired through our normal shopping for supplies. The process begins at cutting and
shaping the items. Afterwards, there is a design selected for the blank worksheet and then
colours are applied. After that, they are left to dry.

Suppliers
[Who are your main suppliers? What do they supply to your business? How will you maintain a
good relationship with them?]

Plant and equipment

[List your current plant and equipment purchases. These can include vehicles, computer
equipment, phones and fax machines.]

Equipment Purchase Purchase Running

date price cost

Inventory
[List your current inventory items in the table below. If you have a substantial inventory, you
may prefer to attach a full inventory list to the back of this business plan.]

Inventory item Unit price Quantity in Total

stock cost

Technology: We will use a website to introduce customers to our products and services.

Trading hours: Trading times will be during breaks and recesses, or at the end of the day. The
changes will depend on the customer’s moods. The moods will determine the product design
that the buyer will choose and how many he will purchase.

Communication channels: There will be websites where they can see current announcements
on changes and product availability. There are also announcements on work hours.

Payment types accepted: Payment will be done through cash.

Credit policy: There are personnel who will collect and personnel who will give out the
products.

Warranties & refunds: There are no receipts so items may be non-refundable unless informed
of immediately after purchase. Items will be replaced according to related prices.

Quality control: There is time allotted to ensure personnel are working to full capacity and
that products are sold in their standard quality.

Sustainability plan
Environmental/resource impacts
The items, disposables, and garbage may cause pollution if not properly rid of.

Community impact and engagement

The local community may experience a lack of discipline in their disposal of unused products.
We will properly dispose of our materials to minimise the impact.

Action plan

Sustainability milestone Target

Maximize consumption of resource 100%
Minimize garbage disposed 100%
Recycle and reuse 100%

The Market
Market research
There has been research regarding modern trends. We tried to discover the products that are
purchased by the majority of what composes our buyers. These goods are able to allow the
consumers to express themselves and allow them personal decoration.

Market targets
We plan to sell about a hundred to a thousand of the products in a month.

Environmental/industry analysis
The population of buyers in the area is abundant. There is a stable economy in the area. The
variations depend on the customer’s moods. There is a trend of self expression through
decorated items. There is a potential to expand to other forms of accessories. The consumers
will be dependent on the prices we will give to the products.

Your customers
Customer demographics
The main target consumer is the teen. Teens are more expressive of their emotions and show
these through their personal decorations. What they put around them describes their traits and
allows them to communicate themselves to others.

Key customers
The satisfaction of teens is the key to the success of the business. If they consume the products
at a large percent, business profitability will be high.

Customer management
We will constantly update information on our site. We will try to listen to buyer’s advice. We will
try to always be available. We will try to ensure good distribution and production of our
products. We will be polite to the customers and be there for questions. We will say thank you
aft every purchase. We try to always answer the questions held by consumers.

Advertising & sales

 Advertising and promotional strategy
We will put up our site. We will inform people through words about our products. We will put
up an opening sale. We will have discounts on certain occasions.

Sales and marketing objectives

The team is made up of the other branches of the venture. They will allow the buyer time to
select their products. They will also try to be able to sell at least 20 of the products each day.
The team aims to satisfy the buyers with their purchase.

The Future

Vision statement
[What is your business' vision statement? It should briefly outline your future plan for the
business and include your overall goals.]

Mission statement
[What is your business' mission statement? I.e. how will you achieve your vision?]

Goals/objectives
[What are your short & long term goals? What activities will you undertake to meet them?]

Action plan
Please note: This table does not include sustainability milestones as they are listed in the
sustainability section above.

The Finances

Key objectives and financial review

Financial objectives
[List your key financial objectives. These can be in the form of sales or profit targets. You could
also list your main financial management goals such as cost reduction targets.]

Finance required
[How much money up-front do you need? Where will you obtain the funds? What portion will you be
seeking from loans, investors, business partners, friends or relatives, venture capital or government
funding? How much of your own money are you contributing towards the business?]
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