Tom Peters (1942), (BSc. and Master’s in Civil Engineering,
Cornell University; MBA and Doctorate (Ph.D.) from Stanford Business School) is a famous writer, researcher, consultant and management guru in the area of successful business management practices. Tom Peters was with McKinsey & Company and is known for his contribution of the development of the 7S Framework (McKinsey) and the further development of Chaos Theory on organizational development and his famous comment, “Leaders don’t create followers, they create more leaders.”
So, to be an effective leader it is necessary to understand how to
wield power and what it means. Being a leader is more than just managing people, employees and tasks. Leadership is a very special and critical skill that requires both knowledge and practice to make it efficient and effective. The use of different forms of power is one of the many tools at a leader’s disposal. Power in itself is neither good nor bad as it is the wielder that determines if power is used to serve or to undermine an organisational goal. Power is much more than just a simple confidence. It is an extremely necessary tool for enacting change within your sphere of influence. If Power is used effectively, it can help a leader to gain respect and achieve results. If used irresponsibly and improperly, the misuse can hamstring an organization and lead to negative growth and stagnation.
In the late 1950’s, John French and Bertram Raven published
“The bases of social power” which included FIVE distinct types of power. They later added a SIXTH.
All six of these powers are part of the fundamental knowledge
that all leaders must possess to be effective. Of course, it is not only leaders that possess power. Each of us has certain power and each of us has the option to choose how to use it. Knowing about the types of power and how they can be used (or abused) it is important to our ability to make decisions that affect both our sphere of influence and our personal core values. Let us explore in detail these six types of Power in order of Least effective to Most effective.
1. Coercive Power - Coercive Power is often the least effective
but most employed (and abused) type of power in the corporate world. Coercive Power is forcing someone to do something against their will or setting up “consequences” to employee actions. Coercive leaders rely on threats, bullying, and “or-else” language to “motivate” those that are subordinate or beneath them in the organisation. This type of behaviour often leads to fear, dissatisfaction, and resentment.
2. Reward Power - Reward Power is another widely used
method today in industry and commerce. The results of Reward power are mixed, and it is, therefore, the second weakest form of power. Reward Power is the concept of doing this and getting that. Or (said another way) if you do this, you will receive something in return. Reward Power is useful if the reward is perceived as having value. Giving away a gold-star or a gift card may be nice if it is something that is rare, but if over-used the effect may be weakened. In many cases, the employees begin to experience frustration when the reward does not grow larger. Other times, the reward can be taken for granted by the person giving the reward as just compensation for a task when the employee feels that the reward is not enough to compensate for the requested task. (Think of buying your department Pizza for the 5th time this week as a result of a poorly set customer expectation). Reward power can also be used to increase morale. Think of giving a trophy to the highest performer or the team with the lowest number of mistakes. If used well, this type of reward can become a highly sought-after status symbol within your organization.
3. Legitimate Power - Legitimate Power is used in all
Organizations. It is the power of position or a specific role. This is the typical “command and control” structure that is employed by the Military world. Legitimate Power acts as a formalized way of ensuring that there is someone to make a decision (good or bad) and that someone is responsible. Legitimate power can seem arbitrary and when a person loses or changes positions or roles within a company, this type of power does not move with them. By itself, this powers the ability to persuade and convince others is weak. However, when combined with the next three powers, Legitimate Power can be an excellent first step toward effective leadership.
4. Referent Power - It is often referred to as the “cult of
personality”. This is the power and ability for an individual to attract others and to build loyalty within them. Referent Power is also the power earned out of respect. This can occur through time if a leader is successful and has a well- known track record of success. Referent Power is also created through the values of the individual. Some folks are born with “It”. Others study leadership and develop themselves to be able to exercise this form of power effectively.
5. Informational Power - It is the newest addition to the types of
power by French and Raven. Nonetheless, it is in the top 3 most effective types of Power. Informational Power is the power of having information that another does not have, or, the distribution of information as a means of effecting change. This could be positive or negative propaganda, knowledge of an opponent’s strategy, or detailed information that is used in decision support (Think of how the Nielson ratings affect the price of a commercial). Informational Power is in the possible use of information from persuading “by the numbers” or making up a “statistic” to manipulate opinions. (Some say that statistics are a precise and logical method for stating a half-truth, inaccurately). Informational Power can be used to measure and improve tasks, processes, and strategies. 6. Expert Power - Expert Power is closely related to Informational Power, it is the type of Power achieved by an individual by possesses in-depth information, knowledge or expertise in the area that they are responsible for. This type of power is often the most effective type of power. CFO, CTO, Doctor, Software Architect, lead engineer or other highly skilled and highly trained and skilled employee are examples of being equipped with Expert Power. Due to their very high level of expertise and knowledge, they can often persuade others to do things for them or an organisation using trust together with a respect of admiration. So, such knowledge, expertise leading to Expert Power are greatly valued in a leadership role.
So, an excellent leader seeks to use the most effective type of
power at the appropriate time. They also seek others that understand how leadership and vision work in order to set up a framework for success.
And finally, it is important to remember - Managers light a Fire
under the people; while, Leaders light a Fire in the people.
(Ideas in Context) Conal Condren, Stephen Gaukroger, Ian Hunter-The Philosopher in Early Modern Europe - The Nature of A Contested Identity - Cambridge University Press (2006)