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AUGUST 2020 EDITOR
EDITOR'S NOTE By Mary Henderson | Photos by Mauro Palmieri
You could see it coming, right? The goes on behind the scenes to deliver
Texas. Shelly "gets" Linkedin and
Linkedin Issue. I couldn't help meaningful content of this caliber
how to win on this platform. Her
myself. and I couldn't do it without the
feature story will give you enough
brilliance of the committed content
information to implement
I think there is a lot of noise on contributors who show up each
immediately so you can start to see
Linkedin at the moment and it's week and deliver from their heart.
results. I absolutely LOVE what she
hard to find meaningful content
stands for.
that provides value. All the content contributors in this
weeks issue are what I would call the
Every person I get the honour of
So, I thought the best thing to do is 'go to' people on anything and
featuring in this magazine, have one
to gather content creators who are everything to do with Linkedin.
common theme. They all have big
the best of the best and get their
hearts pursuing their mission.
perspective on what they know for Please check out the book of the
sure. This issue is seriously the week by Adam Houlahan and
Enjoy this issue.
Linkedin playbook. It is packed Podcast of the Week by John Nemo.
with so much value, it's hard to
believe that this magazine is still Most of all, I am excited to feature
free of charge. the beautiful Shelly Elsliger on the
front cover. She is the Linkedin
There is so much production that queen and has a heart the size of
AUTHORITY5.0 MAGAZINE | 2
AUTHORITY5.0
CONTENTS
GINA RILEY TALKS
ABOUT ADAPTIVE
LEADERSHIP
2
EDITOR'S NOTE
5
COVER STORY
11
IDEAS
LINKEDIN TOP 10 CONTENT CREATORS,
WORTH FOLLOWING.
12
LEADERSHIP: JOSHUA MILLER
Stop Asking Leaders to Be Authentic.
Here's Why.
15
15 CAREER: GINA RILEY
CONTRIBUTING WRITER ON
CAREER Are You An Adaptive Leader?
r
GINA RILEY
e
18
ONLINE PLATFORM: ANDY FOOTE
e
Everything's a competition on LinkedIn
a r 20
C
PERSONAL BRANDING: BELINDA ARAMIDE
What are the 3 Elements to Building a
Powerful Personal Brand that Sells on
LinkedIn?
AUTHORITY5.0
CONTENTS
JOSHUA MILLER
TALKS ABOUT
LEADERSHIP 23
PROFESSIONAL BRANDING: KAREN TISDALL
Writing A LinkedIn Profile For Business
26
ONLINE PLATFORM: JILLIAN BULLOCK
The 5 Most Underutilised Features on
LinkedIn That Will Alter Your Business ROI
29
ONLINE PLATFORM: SOHAIB HASAN
How To Grow A Real Tribe On LinkedIn Who
Advocate For You
31
ONLINE PLATFORM: CHER JONES
How To Make Sure You Next LinkedIn Live
12 Goes From Ok To Must Watch
CONTRIBUTING WRITER ON
CAREER
JOSHUA MILLER
p
33
i
BUSINESS TOOLS
Book & App Of the Week
sh 34
er PODCAST OF THE WEEK

The Career Challenges Podcast
ead 35
PROMO
How To Commercialise Your Personal Brand
L 36
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AUGUST 2020 PROFILE
SHELLY ELSLIGER:
WANT LINKEDIN SUCCESS?
MASTER THE ART OF THE SUPER
CONNECTOR
SOCIAL RECIPROCITY!
By Mary Henderson | Photos by Shelly Elsliger
Shelly is a globally recognized key to LinkedIn success and

LinkedIn Trainer and Founder of the happiness. Want
#decidetobekind movement on Success?
LinkedIn, Shelly’s approach to owning
space on LinkedIn, stems way beyond
Why is social reciprocity so
important on LinkedIn?
Follow
building one’s profile. your Flow
Shelly continuously challenges people
It is time to really think about how of Social
we approach LinkedIn. Many
to focus on mastering the Art of Social people rush into owning space on Interaction.
Reciprocity because it is the LinkedIn without really thinking
PROFILE AUTHORITY5.0 MAGAZINE AUGUST 2020
much about what that space lot happier as we navigate our 11 Always put quality above
should look and feel like. complex LinkedIn journeys quantity
together.
LinkedIn is predominantly a 12 Remain positive and
professional networking site and What are your top social supportive
right from the beginning, the reciprocity tips for LinkedIn?
focus was supposed to be on 13 Keep in mind that trust is
relationship building. 1 Make sure your LinkedIn story earned and takes time
keeps targeted readers in mind
However, so many people failed 14 Recommend and endorse
to read the fine print and decided 2 Customize all connection people with intention
to make it all about them. requests
15 Let others know how you can
To be a powerful and successful 3 Never leave your LinkedIn help them
networker on LinkedIn means profile half completed
you think first about how you How can people overcome
can help others find their way, 4 Do not fall in love with “like”- feelings of Imposter Syndrome
get the help they need, feel comment and involve yourself in on LinkedIn?
support, and know they have you other’s posts
on their LinkedIn Board of Imposter Syndrome is simply the
Investors. 5 Be consistent and show up times when confidence and self-
everyday doubt decide to battle with each
Trust is the number one other; with self doubt often
ingredient to building 6 Introduce people you know coming out ahead.
relationships and community is could benefit from knowing each
vital to reaping all of the benefits other LinkedIn is the perfect
LinkedIn has to offer. People playground for self-doubt
must stop trying to be the sole 7 Do you but take others along because it requires us to go into
survivor on LinkedIn. for the ride uncomfortable territory and a
space that we are not used to.
Mastering the Art of Social 8 Be authentic and don’t be
Reciprocity means putting others afraid to have the real YOU show Never wait
first and giving without the up each and every time
expectation of receiving. to be a leader
Once we stop overlooking the
9 Ditch the title-it is what’s
behind the title that’s really
in your space:
importance of social reciprocity
on LinkedIn, we will realize that
important Lead IN,
we will get more than we ever 10 Don’t make it so hard to be Listen IN,
thought possible and we will be a found
and Link IN!
6 | AUTHORITY5.0 MAGAZINE
The good thing is that Imposter So for those who do not feel In my bathroom, I have ten
Syndrome happens to everyone comfortable networking and statements to keep me
at one time or another. It is storytelling offline, the grounded.
completely normal to feel challenge on LinkedIn will be
uncomfortable but to also there and the question, “Am I I see them every single
recognize that it can quite often really as talented as I think I morning and say them out:
be the feeling that we get when am?” will come up.
we dive into something new. 1. I am a powerful and
When that question comes up resilient LinkedIn Rockstar
Deciding to put ourselves out for me, I take the thought, 2. I know my LinkedIn stuff
there on LinkedIn is not always embrace it, and then let it go. I 3. I am leading change
easy because it is not how most have a tickle truck for 4. No dream is too big
of us tend to know networking. unwanted thoughts because I 5. I am allowed to own space
Most of us are used to mixing know that if I allow them to 6. I am perfectly imperfect
and mingling in person; leaving a stay with me for too long, the 7. My potential is limitless
lot of the heavy lifting for both self doubt will win over the 8. My contributions are
our verbal and non-verbal skills confidence I have in my valuable
to take on. abilities. 9. I have to just DO ME
10. What people think of me is
none of my business
My final thought around

Imposter Syndrome is that it
never really goes away.
But, we all have the ability to

put it in its rightful place so
that it becomes a catalyst for
strengthening our confidence
as opposed to taking our
confidence away.
How did the #decidetobekind

movement come about?
The #decidetobekind
movement is very special
because it really is at the core
of my being and the reason
why I do what I do. I started
the movement on January 1st,
2020.
For a year prior to the Some people have lost their The more we can get the word
movement, I started to ask jobs, faced depression, and lost out there, the more we can get
people within my LinkedIn a community that they LinkedIn to do something
community about their depended on for support, about it. Many people do not
experience on LinkedIn. guidance, friendship, and help. know this but the “blocking”
feature was introduced on
I had seen some very special I wanted to unite people around LinkedIn in 2014 because of a
people just suddenly leave the the globe; people who would stalking victim’s petition.
platform for no apparent reason. become advocates for kindness
and saying, “NO” to bullying on The #decidetobekind
The digging and research LinkedIn. We block, we report, movement, along with the
provided me with a lot of we unite, and we spread the wristbands are all about
information; much of which I #decidetobekind message awareness. The community
never expected. Some people around LinkedIn like confetti. that is being built as a result is
had left LinkedIn because of a bonus.
bullying and harassment. Over 800 #decidetobekind
wristbands have made their For every wristband sold, a
There is a lot of bullying on way all around their world second one is given to be paid
LinkedIn. Some bullies don’t including places like Austraila, forward, and a donation is
mind using the public space to Turkey, Serbia, and Israel. made to the Cybersmile
taunt, call names, and harass Everyone who has a Foundation; a “multi-award-
others. #Decdetobekind wristband winning nonprofit organization
becomes part of the #kindclub committed to digital wellbeing
However, a lot of bullying on and tackling all forms of
LinkedIn goes unrecognized This movement is my purpose. bullying and abuse online. They
because it happens behind the LinkedIn is no longer optional work to promote kindness,
scenes and it can be life- and I want it to be a safe, diversity and inclusion by
changing. inspiring, and positive space for building a safer, more positive
all current users but also for digital community.”
For some people, bullying comes those aspiring leaders who will
in the form of targeted and need to own space on LinkedIn. To truly connect
nasty written words and with people
messages. However, for some As a child I was bullied and lost
others, who may have gotten my voice for a while. Once I
means you ditch
into pods, see themselves being found it again, I vowed that I the title because
thrown away like garbage when would never go silent again. I nobody really
they do not support posts appreciate LinkedIn and I never cares and nobody
enough, try to fight the want anyone to feel like they
will really
algorithm, have conflicting have to give up their piece of
opinions, or don’t cough up LinkedIn real-estate because a
remember it
money when asked. bully decided to try and force anyway.
them out.
If you could meet someone I am not someone who tends to before that happened.
that is no longer living, who read books a second time but
would it be, what would you his book, 10 secrets for Success I remember feeling so
ask and why? and Inner Peace, is a staple for disappointed because I really
me especially when I am wanted to meet someone who
There are so many people I anxious about a new endeavor impacted me with his wisdom
would love to sit down and and spending too much time and guiding principles that
have a LinkedIn Latte with. “shoulding” on myself. have helped me feel much
However, if I had to narrow it more empowered and at
down to one person, it would I was supposed to meet Wayne peace.
be Wayne Dyer. Dyer and he died two months
So, if I had the chance to meet
Wayne, it would be a dream
come true. After buying him a
coffee, I would ask him some
questions so I could get of his
insight and wisdom that could
positively impact my WHY:
1 How could I do a better job

at tapping into a higher
spiritual frequency?
2 What would your advice be

on growing the
#decidetobekind movement
and changing the narrative
around bullying on LinkedIn?
3 I love the term “Authentic

Wisdom” and would love your
advice on how I can fully
practice and share that on
LinkedIn?
4 I know you speak a lot on

mastering the “Art of
Manifesting” What insight can
you offer on the importance of
“Mastering the Art of Social
Reciprocity”?
5 Can we connect on LinkedIn?

TIPS:
"DECIDING TO 1 Think of LinkedIn as a

journey and not a destination.
PUT OURSELVES Once you story is created, get it

out there so it becomes on the
OUT THERE ON LinkedIn best sellers list. If your

story is not truly reflecting your
“why” time to start rewriting.
LINKEDIN IS 2 Do you on LinkedIn and think
NOT ALWAYS of how you want to show up.
EASY BECAUSE
Stop comparing and start doing.
Find your niche, develop
content, show up regularly,
IT IS NOT HOW support others, and always be

kind. In fact, start every day by
MOST OF US
giving back to your community
first..
3 Be positive but also
TEND TO KNOW advocate positivity.
NETWORKING". Hang out with the right

people and declutter when
necessary.
Show that you do not

tolerate bad behavior and
always approach LinkedIn
CONTACT SHELLY: with a leadership mindset;
WEBSITE: linkedexpress.ca knowing that what you say
and what you do is helping to
LINKEDIN:
create a foundation for
https://www.linkedin.com/in/selsliger/
future leaders to have a
E-MAIL: selsliger@gmail.com positive experience on
LinkedIn.
AUGUST 2020 AUTHORITY5.0 MAGAZINE IDEAS
LINKEDIN
TOP 10
CONTENT
CREATORS,
WORTH
JONATHAN PALMER CHER JONES
@jonathanpalmar @itscherjones
FOLLOWING.
BY: MARY HENDERSON
JOSHUA MILLER DOV BARON MICHAEL DAVID DENNIS YU

CHAPMAN
@joshuahmiller @dovbaron @mdcbizminister @dennisyu
RONNELL RICHARDS JULIAN DANYLAK AMY BLASCHKA JARED NICHOLS

@ronnellrichards @julian-danylak @amyblaschka @thenewfuturist
LEADERSHIP AUTHORITY5.0 MAGAZINE AUGUST 2020
Stop Asking Leaders To

Be Authentic. Here's Why.
BY JOSHUA MILLER
If you are looking at a picture

of someone's new car and
feeling a little jealous, don’t. If
you are wondering how they
can manage to pay for it, so
are they.
If we were all to be authentic

on social media, and let’s face
it, some people are, it could
become a depressing place
to be.
There is the other extreme, as

well, where people feel the
need to blow up and
exaggerate every little snag
and flaw, but we don’t want to
see that, either. It makes us
feel guilty.
In an age of ‘alternative facts’, Let’s take a closer look at what When people are honest on
‘fake news’ and leaders who ‘being authentic’ means and their social media, “I’m scared,
blatantly lie without blinking, why we may not want it after I’m hungry, I’m broke’, people
we can’t be blamed for all. look away.
our search and desire for
authenticity. Social Media vs. Authenticity It’s a TMI, too much
information situation we are
It’s exhausting. But what are Speaking of real and authentic, not ready to embrace. If we
we looking for? The Truth? how about a trip through read that and react, then we
Maybe, we can’t handle the someone’s social media. It’s all also feel a responsibility to
truth. Asking for authenticity sunshine and rainbows, to hear them to lend an ear or a hand
from our leaders, be it our them tell it, but it’s typically a or money (cue the ‘donate’
employees, teachers, facade or arranged to make button).
mentors, bosses, or world others, and moreover, them,
leaders might seem like a believe it. Everyone is guilty of
logical move but is that what doing it, but is it okay?
we really want?
"Don’t be afraid to ask the questions

you really want the answers for."
Where Does That Leave Us? There is a famous quote by We may ask our leaders to be
author Anais Nin that says, authentic but what we are
Authenticity comes to us in ‘We don’t see things as are, really asking is for them to be
many forms, and depending we see them as we are’. authentic to the organization
on who we are and what we or companies’ values.
want, it depends on how much It’s our own version of
of it we really want. authenticity we crave to see. True to what we deem to be
If our leaders or society real, not necessarily what
We live in a world of knock- performs in a way that we their own core values are.
offs, reproductions, and life- don’t agree with, we are all Herein lies the challenge.
likes. So what? We may ask. too quick to deem them
We should ask. false. Asking for leaders to be
authentic and
When we ask our peers or But we are judging them then condemning them for
leaders to be authentic, what based on our core values, stepping outside the lines is a
does that really mean? We not theirs. slippery slope. What
don’t see people as authentic companies are asking is for
on their terms, but rather, Please Be Authentic. them to assimilate with the
ours. No, The Other Authentic company values, not
necessarily their personal
ones.

CONTRIBUTING WRITER'S PROFILE
Joshua Miller is a Master Certified

Executive and Personal Coach who up-
Go Ahead, Ask Here are several questions to skills Fortune 100 emerging and senior
get you thinking: leaders mindset, skillset and performance
People always blur the truth so they can lead with purpose.
on their resumes, in inter- Do you lie to yourself
views, and on the job all the about what really matters An Amazon best selling author of the
book, “I Call Bullshit: Live Your Life, Not
time. to you?
Someone Else’s” as well as a Ted Talk
Do you compare yourself speaker, a Linkedin Top Influencer and
Perhaps for potential to others and come up contributing writer for major industry
employers and employees, lacking? related journals like Thrive Global and
there needs to be more rigor Do you run on empty in Medium.
around the interview order to impress others?
questions each has - to truly Do you pretend to have a
gauge if, how and when picture-perfect life?
someone is a true culture fit. Do you hold back when
you are not sure of the
After all, everyone wants next steps?
this relationship to work out Do you need brand name
right? It’s not easy for either clothes and shiny cars to
side and you both want to get prove your worth?
it right. Do you spend your time
proving to family or your
Maybe the answer is in the culture you are worthy?
question. Don’t be afraid to
ask the questions you really IN CLOSING: Asking for
want the answers for. Skip the authenticity from your newly
standard down-pat questions acquired Pablo Picasso is wise.
and opt for situational and Asking it from our leaders
behavioral interview questi- requires patience and a clear
ons. Cut to the chase and find understanding from the
out if: beginning to ensure you get
the masterpiece you are
Will they enjoy working hoping for.
with you?
Are you genuinely excited We all have a version of
about the opportunity? ourselves we have to put on. CONTACT JOSH:
Do you have the core One at home, one at work, one
capabilities to do the job? in social situations, etc. The CONTACT JOSH:
key is to understanding who
www.JoshHMiller.com
Feel Like An Impostor? you are when you are by
yourself and have no one to
Curious if you’re suffering answer to. @joshuahmiller
from a lack of authenticity?
The Floor Is Yours: Is it asking @coachjoshmiller
too much for others to
be authentic?
CAREER AUTHORITY5.0 MAGAZINE AUGUST 2020
They are hard-wired to seek
Are You An Adaptive psychological safety and

consistency in line with their
Leader? beliefs, attitudes and values.
Adaptive challenges are

PART 4 described as new problems
which leaders and followers have
not confronted before and have
no known solution.
Managing the distress that

comes along with these
challenges is paramount to
organizational success.

Leaders, employees, and
organizations do not perform in
a vacuum and are all part of a
constantly changing, complex
and dynamic system.
The Adaptive Leader is one who

nudges the system, encouraging
real change that scales across
multiple levels that include the
Image by Free-Photos from Pixabay
individual, the organization, and
BY GINA RILEY even the community.
One mistake I see executives through organizational Successful leaders engage and
make in interviews is glossing transition. One reason this is activate people to face adaptive
over and under explaining exceptionally demanding is challenges by helping them
HOW they achieve results that humans resist these explore ways to make internal
by harnessing their team’s transitions. changes.
potential. It is all too easy for
a leader to describe WHAT They are hard-wired to seek These leaders then take the
they were doing in the psychological safety and additional steps necessary to
context of past situations, but consistency in line galvanize the team behind a
then fall short when talking with their beliefs, attitudes shared goal.
about the real work of and values.
leading people through Don’t be afraid to ask the
difficult circumstances. through organizational questions you really want the
transition. One reason this is answers for.
A vital leadership skill for a exceptionally demanding is
successful executive is that humans resist these
the ability to lead people transitions.
The Adaptive Leader is one who nudges the system,

encouraging real change that scales across multiple
levels that include the individual, the organization,
and even the community.
This leader prepares and helps The adaptive leader Provide direction, protection,
followers to understand the understands trust is built on orientation, conflict
need for the change and to effective communication and management and productive
help them overcome feelings will demonstrate empathy. norms
of being overwhelmed by the
change itself. Within this safe holding Adaptive leaders help
environment, the leader followers manage ambiguity
The leader monitors and helps people focus on issues and the discomfort that comes
balances the levels of stress and resolving conflicting with adaptive work.
people are experiencing and perspectives in order to
keeps it within a tolerable, facilitate decision making. The key to reducing the
constructive range. distress people feel while
effective communication and working through adaptive
will demonstrate empathy. challenges is for the leader to
There are three ways Within this safe provide the framework, goal
Adaptive Leaders regulate holding environment, the clarification and the
distress: leader helps people focus on environment for productive
issues and resolving work to take place.
Create a holding environment conflicting perspectives in
or “the atmosphere” order to facilitate decision
making.
Tackling difficult problems
requires a leader to create
safe ways for followers to
engage in problem solving and
for people to build cohesive
working relationships with
each other.
Considerations might be the

physical spaces people share,
the common organizational
language or vernacular, team
history or previous rules and
processes that were clear and
allowed people to work
together with psychological Image by Free-Photos from Pixabay
safety.

A new normal must be to take place. As a
formed with new roles, leader, how have you
Gina Riley Consulting & creator of the
responsibilities, norms and helped orient followers
CareerVelocity System™. She is a career
ways of productively into a “new normal” transition coach who helps leaders
managing conflict in following a transition? customize their career stories to land jobs
order to create maximum What were the behaviors where they can leave a legacy. She is an
organizational health. people exhibited you Executive Search Consultant for Talence
needed to course Group.
Regulate personal distress correct? What became
the new ways of
Finally, the adaptive leader operating?
needs to make sure they are
grounded so they have the There is no doubt
capacity lead and exhibit the about it, being a leader is
confidence needed to handle hard work. What do you
conflict. do to stay grounded and
committed to your
Back to CXOs and how this organization’s mission?
relates to leadership level How do you replenish
interview preparation. Here your reserves so you can
are a few things to reflect on meet the conflict and
in order to gather your challenges you face
thoughts prior to while people are working
interviewing: through difficult
transitions?
When faced with
an adaptive challenge, The next part of the series
what are ways you covers the fourth principle
created an environment of Adaptive Leadership,
where people were able “Maintain Disciplined
to build trust and Attention”, which is all about
psychological safety so the focus it takes to tackle
they could focus on adaptive challenges.
moving work forward?
Describe the environment
CONTACT JOSH:
Reference
Article references the seminal work of
and what you specifically Harvard professors, Ronald Heifetz (author of
did to address issues of Leadership Without Easy Answers) and Marty
CONTACT
Linsky as well as Peter Norhouse’s
distrust or lack of Leadership, Theory, and Practice (7th ed).
communication.
GINA:
When faced with
ambiguity, people
@ginariley
become distressed and
engage in conflict, which
disallows productive work
ONLINE PLATFORM AUTHORITY5.0 MAGAZINE AUGUST 2020
Far more effective to write a
Everything’s a
headline which promotes your
unique abilities/talents. Build a
LinkedIn profile that impresses
competition on the reader with how well you've

outlined your career journey,
showcases your expertise,
LinkedIn demonstrates your

credo/passion.
I wouldn’t use the private setting

of Open To Work if you’re
currently employed either. Loose
lips sink ships. The Open To Work
- recruiter only option is 'leaky'.
Not worth the risk imo. Has
major ramifications for your job
security.
Big picture: Open To Work is

good for LinkedIn, advertises
how much the platform is doing
to help job seekers, especially in
these tough socio-economic
times. But while it succeeds on
Image by BedexpStock from Pixabay
the PR front, I think it will actually
make it harder for people to find
BY ANDY FOOTE employment.
I’d caution job seekers about hidden job market). People
I think keywords lull job seekers
the new ‘Open To Work’ prefer to hire people who
into a false sense of security and
feature. You may already know people or people who
my fear is that some folks think
have noticed that many are not looking (so called
that this is all they need to do.
headshots have a green ‘passive candidates’).
circular swath with
Sure, go ahead and try to figure
#opentowork in white text Whenever I see the green
out which keywords to use on
added. circle headshot I think those
your profile page but that’s the
folks are unlikely to land
minimum requirement and you
I would not recommend this. soon. I feel the same way
won’t get much help from
It smacks of desperation and about folks who use O.N.O in
LinkedIn; the lack of actionable
provides zero differentiation. their headline.
data around keywords used to
Savvy job seekers know that
find you on LinkedIn is an
the secret to landing quickly How does that sell you? How
enduring mystery and a major
is by working their address does that market your value
weakness.
book and leveraging and demonstrate what you
extended networks (the bring to the table? AUTHORITY5.0 MAGAZINE | 18
Andy Foote coaches individuals and

organizations how to fully capitalize on
So forget about being Content in the LinkedIn Home
everything the LinkedIn platform has to
discovered or found via feed receives about 9 billion offer. He’s spent the last decade
search. You are a needle in a impressions per week, but obsessively testing multiple engagement
gigantic haystack. only 3 million users (out of strategies and building a large and
500+ million) share content supportive network on the largest
Everything’s a competition on on a weekly basis. professional networking website in the
World. He regularly shares his expertise
LinkedIn. The sooner you
and knowledge via LinkedIn and his blog
realize this, the better. We So only1% of LinkedIn’s 260 (www.linkedinsights.com) and has also
are all being judged, million monthly users share recently launched his FOOTE-NOTES
constantly and in every posts, and net the 9 billion podcast, an interview show which seeks
respect, by strangers who will impressions. This is why I to shine a light on intrinsically interesting
never tell you if (or why) you encourage all of my clients to people and their fascinating life stories.
suck. either create (or curate)
career-relevant content.
I decided long ago to shine a
light on the profile Summary The barrier to entry is low,
(About section) which is still, I LinkedIn makes it super easy
think, the most important to write and publish on the
element of your entire profile platform. I firmly believe that
page. every person who’s ever
worked has a story to tell;
People often find writing we’ve all accumulated
about themselves difficult. knowledge and a variety of
Especially don’t like the idea experiences, gained valuable
of promoting themselves. insights to share, because of
Get over that asap please. the professional paths we’ve
traveled.
Write how you speak, keep it
factual but don’t be afraid to Seize this opportunity to
reveal your personality. What stand out from the crowd,
should strangers know about flex your intellectual and
you? What makes you tick? story-telling muscles, write a
Why do you do what you do? LinkedIn article or a post.
What do you bring to the
table? What makes you It could get you noticed, hired
special? Answer those or help you to achieve any CONTACT JOSH:
questions in your Summary. other objectives you’ve set.
Look at how others in So much to gain, nothing to
your function/field are lose. CONTACT
positioning themselves. If ANDY:
their Summary impresses
you, figure out why and @andyfoote
borrow what you like, write
your own version.
PERSONAL BRANDING AUTHORITY5.0 MAGAZINE AUGUST 2020
What are the 3 elements to

building a powerful personal
brand that sells on LinkedIn?
omeone you really want to
connect with, take the time to
send a connection request.
Why?
Because the first question that

naturally comes to mind when
someone pops up as a LinkedIn
Invitation that they don’t know is:
Why did this person
reach out to me?

Take the time to give them a
compelling answer to this
Image by Tumisu from Pixabay
question and they’re much more
likely to accept your invitation
BY BELINDA ARAMIDE questions and discover other into their network.
people who are worthy of
1|Comment Consistently to following and learning from. Where can you look to find this
Build Your Reputation compelling reason?
Take time to leave
When you take the time to substantive comments. Not Their profile. Is there anything
comment on the content that just ‘great video!’. Comments that you have in common? Did
others create, two things are your opportunity to really you go to the same school, live in
happen: strut your online stuff and the same city, or have a similar
show who you are and what professional background?
First, you begin to build a you know. If the person has taken the time
reputation from the thoughts to craft a personalized summary,
that you share. You show 2|Reach out to and take the time to read it and
connect with those who either relate to it, or compliment
others who you are and what
can add value to your it.
you know.
network and you
can add value to their's Trust me – people notice. So few
Second, you begin to build
people take the time to
relationships. You can take If you haven’t had the personalize their connection
the time to comment on what opportunity to be acquainted
requests that a connection
others have to say, answer with someone and they are s request becomes a social media
pattern interruption.
Make a list of the types of 3|Create Content That What makes content creation so
people you’d like to connect Positions You As An lucrative in personal brand
with, both for business and Industry Thought Leader building?
to be among your industry
peers. Content creation is your You get to showcase your
speed pass to influence on thoughts in a one-to-many
Then, do a quick LinkedIn the LinkedIn platform. fashion.
search to expand your
network in a targeted, NOW is the time to establish It’s one thing to be able to have a
focused way. your presence and assert conversation with someone in
yourself online using video, the comment section of a post or
While you don’t have to send writing posts + articles, in a direct message – but creating
a personalized connection publishing documents, and video and written content is like
request to everyone you asking questions via polls sending the same email to 1000
want to connect with, it helps while it’s still relatively easy to people but THIS way… you won’t
to increase the likelihood that get people’s attention (have piss them off…
someone will say yes to you tried to get traction on
connecting (particularly with Instagram lately?).
executives).
Image by OpenClipart-Vectors from Pixabay
"Content creation is your

With more than 1 million content views
on LinkedIn Belinda, through her online
speed pass to influence on presence and company, Salesfluence

Consulting, is on a mission to change the
the LinkedIn platform." way we sell to one another. Combined

with over 10 years of B2B sales
experience and experience in digital
If you’re in a leadership But you’re ALSO building marketing, Belinda brings Influencer
strategy into the B2B sale so
position and want to begin good-will that, for the right
professionals can start influencing
booking speaking prospect, you’ll be able to prospects in the ways they want to buy.
engagements, you can start cash in on later.
by talking about new
initiatives that you’ve helped What makes ‘good’ content?
to implement and oversee at
your company, what the Ask yourself these questions
results have been and WHY before you post something:
your team decided to make
those changes. Will this be helpful and/or
valuable to my audience?
If you’re a salesperson or a
business owner, create Will it help make their
content around the problems jobs easier?
that your prospects go
through on a day-to-day basis Will it help make their
in relation to their days better?
industry/position.
What is the lesson and
For instance, if you’re a rep in have I showed them how
the digital marketing space, they can apply this lesson
you know that marketing in their own lives?
managers and VPs are
constantly under pressure to When you take the time to
get more from their comment thoughtfully,
marketing budgets year- connect thoughtfully and
after-year. create content that both
showcases your knowledge
You can create content and helps those who CONTACT JOSH:
around ways to reduce costs consume it...you’re well on
associated with SEM spend. your way to building a CONTACT
personal brand on LinkedIn
You’re helping them in a that SELLS.
BELINDA:
tactical way so they can do
something NOW from
@belindaaramide
reading/watching your
content.
PROFESSIONAL BRANDING AUTHORITY5.0 MAGAZINE AUGUST 2020
Your headline should capture
Writing a LinkedIn the problems you solve. Think

about keywords, too. Like
Profile for Business Google, keywords impact

your profile relevancy.
Once you have decided on your

keywords find creative ways to
put them together. Keep in mind
the shopfront analogy – who are
your preferred customers?
What would make them linger?
What problems do they have?
What transformations can they
expect? Consider naming these
for a profile that not only
attracts, but also converts
onlookers, to buyers.
Background Banner

Image by 200 Degrees from Pixabay
Your background banner takes
BY KAREN TISDALL up a significant portion of your
profile, and customising this will
In a world where on-line is can be harder to stand out make you more memorable than
the new face-to-face having a and attract the right kind of the default blue. The image you
winning LinkedIn profile has attention. Here I share some select should reflect the solutions
never been more important. of my top Tisdell tips. you offer.
Whether you are head of a
large business, or a Headline Consumers today like to be
solopreneur looking to attract informed and often undertake
clients – your profile is your Asides from your name and research before purchasing, so
shopfront and accordingly it photo, your Professional consider including a website
is important that you are Headline is the only part of address or flatten the path for
showcasing your skills and your profile that is clients to buy from you by
expertise in a way that makes immediately visible in including an email address in the
people stop, engage, and LinkedIn search results. background image.
refer everyone they know to
you. It follows you everywhere: If you run a sizeable business
when people find you in and want to grow brand
Think you have already searches, when you recognition then supply all
optimised your profile? comment, and on the top of employees with a background
Think again. There have been your profile. It’s critical to use banner that contains the
many changes in recent these now 220 characters to company logo.
months and with more grab people’s interest.
people turning to LinkedIn it
About Section Experience Section Copy and paste from your

website, keeping your sentences
When crafting your About One of the most short for higher impact and
section (now 2600 underutilised parts of a action-orientated for higher
characters), keep in mind that LinkedIn profile this is a key conversions.
only the first 288 characters area where you are
are visible on desktop and narrowing focus on how you Skills Endorsements &
that LinkedIn members will solve your customers Recommendations
need to click “see more” problems, but unlike the
to read the rest. paragraph-style About Your Skills section proves that
section, here you can use lists you have the know-how to
For this reason, the most to describe the different deliver on your promises. It also
effective About sections services and products influences your ranking in search
begin with a question or an you offer. results, which means the more
intriguing statement, skills you have listed, the
something that ignites Created an online course? better.
curiosity. Written a book? Tell people
about it here and list the urls A word of warning: If possible,
Remember that clients are where people can make avoid diluting your endorse-
looking to hire experts that payment or find out more. ments by including two similar
are genuinely committed to Still not sure what to write? skills such as management and
solving their problems
– this is not the place to go
off on a narcissistic rant
about how unique and
extraordinary you are.
Instead keep your clients

needs front and centre.
Make them the hero, show
that you are the trusted
guide.

Be genuine, conversational
and relatable – talk in the first
person and tell us of clients
you have worked with
previously, share what others
have said about your
services, talk to the
before/after experience.
Image by talha khalil from Pixabay

Karen Tisdall is based in Sydney, Australia
Be genuine, conversational and and is a LinkedIn Profile Writer &
relatable – talk in the first person Designer. She conducts high quality
LinkedIn Webinars and training.
and tell us of clients you have Karen@TisdellCareers.com
worked with previously, share
what others have said about your
services, talk to the before/after
experience.
leadership. Also keep in mind expertise with links to
that only three skills are presentations, showcase and
instantly visible, so make sure landing pages.
those skills are the ones that
best align with the clients you To ensure this proof isn’t lost
are targeting. to those skimming your
profile, use the Featured tool
Adding Media and Featured to highlight key messages.

Your digital reputation Being Human
validates who you are, what
you do, your specialisation. Keep in mind that LinkedIn is,
The idea of Media is to at it’s core, a relationship
provide evidence of your management tool, so be
authentic and let your
character shine through.
Be genuine, conversational and relatable
– talk in the first person and tell us of
clients you have worked with previously,
share what others have said about your
services, talk to the before/after
experience.
CONTACT JOSH:
CONTACT
KAREN:
@karentisdell
Image by Coffee Bean from Pixabay
LinkedIn trainers are still pushing

The 5 Most automation and mass
impersonal practices.
Underutilised features In fact, PwC conducted a global
on LinkedIn that will survey in 2018 that resulted in
82% of US & 74% of non-US
alter your business ROI consumers want more human

interaction from customer
experiences.
If you want more ROI on LinkedIn

you need to stop treating people
like a number and start treating
them as you’d want to be
treated. A unique individual
who’s business matters.

1 Voice Mail Messaging Feature

Within your messages inbox on
LinkedIn is the ability to leave a
voice mail for someone of up to
one minute.
Image by BedexpStock from Pixabay
BY JILLIAN BULLOCK You don’t have the ability to

listen to it back before you send,
LinkedIn is undoubtedly a job losses. But for whatever but if you feel it was
powerhouse in both the the reason, this created a disastrous the first time you can
recruitment and B2B sales huge wave of new engagers. cancel before you send it off, so
space. Around March/April just start again.
By July/August 2020 as many
2020 as the world started
areas of the world are slowly These enticing blue audio
self-isolating or going into
returning to the cliché rectangles in someone’s inbox
COVID19 lockdown, the term ‘new normal’, the have no preview (unlike a video).
activity on LinkedIn grew by activity dropped a little down There is no prejudging a voice
55%. to 26%. mail as the recipient has no idea
what you are going to say.
This may have been a With so many people
combination of people ‘pivoting’ (oops another And human beings are curious
working from home and cliché term) their side hustles creatures so you’d be hard
not having their supervisors or business offerings, I’m still pressed to find someone who
baffled at the amount of can resist clicking on it to listen.
micromanaging them and the
opportunity there is to stand
huge increase of people
out on LinkedIn yet most
that were laid off with all the
Even if you did script the Here’s a few examples: a profile yet, don’t worry it’s being
message first and simply book launch, winning an rolled out right now around the
changed the name at the award, releasing an e-Course globe.
beginning it’s only going to or webinar, advertising an
take you 5 minutes to send 5 upcoming event. The options Ten seconds is actually a lot of
messages and that level of are endless. time to simply say your name
personalisation is always very which gives you the opportunity
well received. to say more!
3 Invitations to Follow your
I can’t tell you how many Company Page For example, on my profile I
people I send it to that reply have recorded the first few bars
immediately with a voice mail One of the best new features of ‘Turning Japanese’ by The
back saying they didn’t even on Company Pages is the Vapors before I turn it down to
know it was a ability for an admin to invite say “G’day it’s Jillian Bullock here
feature! people from their own the LinkedIn Ninja Down Under”.
network to follow their
company page where they The music is upbeat, giving a
2 The LinkedIn Profile work or the business they sense of my personality, on
Background Cover Image own. brand being a ‘Ninja’ and unique.

This massive piece of digital It’s a brilliant way for the What can you add to be on
real estate is often admins to invite people from brand with your 10 seconds?
underutilised. their own network to follow Music, sound effects, poetry,
the page but it is restricted to singing (only if you can), this is a
Way too many business 100 ‘credits’ per month. chance to audibly represent your
owners are leaving the boring personal brand.
default image and so many of Although when the people
the people that have taken you invite do accept the offer 5 Add a Note on a Connection
the time to create one to follow your page you get Request
sometimes leave it there for that credit back.
years. This may seem like it shouldn’t
You must keep in mind be on this list but so few people
Although I would love this though if they ‘ignore’ the actually use this feature
area to be a clickable invitation, not only do you properly.
hyperlink, you still have loads have to wait for the end of
of options to make this work the month to get the credit Here’s the issue, “Hi Jillian, I can
for you especially with 65% of back, you will also NEVER get see we have a lot of connection
the population being visual to invite in common” or “Hi Jillian, we
learners. them again. have synergy in our businesses
so we should connect” is not a
There are so many ways that 4 10 second Name personalised connection
you can communicate Pronunciation request.
key messages or highlight key
products or services in this If you don’t have this
huge visual area. relatively new feature on your
"What can you add to be on brand Certified LinkedIn Ninja • Marketing

Specialist • Contributing Author • Award
with your 10 seconds? Music, Winning • Public Speaker • Social Selling
sound effects, poetry, singing Trainer using LinkedIn • Officially
recognised by LinkedIn as an
(only if you can), this is a chance ‘Independent LinkedIn Expert’
to audibly represent your

personal brand."
Again, back to the PwC report Now you have the 5 most
of 2018, more people these underutilised features on
days want personalisation LinkedIn, you can use these
and that can start from the tools to make you and your
very first piece of business stand out on
correspondence you send LinkedIn.
someone.
The more personal and
It takes less than 30 seconds memorable the experience is
to go to someone’s LinkedIn when people are engaging
profile, check out their last with you, the more likely you
few posts and send a are to generate leads and
connection request. convert those connections to
paying clients.
But here’s the most
important part, send a Remember, your brand on
connection request LinkedIn is not just in the text
mentioning a recent post that you write about the business,
resonated with you, not your the essence of your brand
agenda. is in the visuals and audio
too.
CONTACT JOSH:
CONTACT
JILLIAN:
@jillianbullock
jillian@linkedinninja.com.au
Image by Joseph Mucira from Pixabay
In case I am unsuccessful in
How to grow a real tribe building the tribe, who should
I reach out to?
on LinkedIn who If the answer to first question is a
advocate for you? Yes then let us proceed a little
further. Content is the only thing,
in my opinion, that will showcase
brand and attract relevant
people to come forward; follow,
connect and engage. Content can
be shared in a text form posts,
images, videos, podcasts and
other medium of collaborations.
Now, this seems pretty easy that

we just have to share the content
and people will start following
(growing our tribe), it is very
essential to keep in your lane.
It reflects back to
aforementioned question no. 3.
Image by Clker-Free-Vector-Images from Pixabay
We need to first begin by

BY SOHAIB HASAN
mapping our network and list of
Let us first define what is a building a brand. connections. In most cases,
tribe and more specifically an people would have 10,000+
online tribe. A tribe in When you are starting to connections and they would
layman’s term is defined as a build a tribe on LinkedIn, you hardly know them in person and
should first ask these 4 have no clue about their
“Community”, and an online
questions: network’s demographics. Having
tribe is bunch of people who
relevant people in your network
follow you. It would not be a Is LinkedIn the right for your content is the
lie to say that we are platform and worth my foundation to have an increased
extremely addicted to social time / efforts? engagement on your content.
media platforms and very
recently, in the past few Am I fully knowledgeable And LinkedIn algorithm is by far
years, to LinkedIn. about this platform and the best that help you grow the
its features? tribe simply with engagements,
People on LinkedIn are participation on your posts and
What kind of people’s contents.
hungry for content which
tribe I would like to build,
could help their business
any specifications? Another important factor in
grow, get them a job,
building a tribe on LinkedIn is to
generating leads, expanding
networking and

Sohaib Hasan - People love
him for his genuine content sharing and
The LinkedIn algorithm is

staying ahead in the game to help them
in their careers. Sohaib has an
by far the best to help you internationally recognized career in

Human Resources and Career Advisory.
grow the tribe simply with He leads an active tribe of nearly 600,000
people on LinkedIn and is on a serious
engagement, participation mission to help empower not only the job

seeker community but to show
on your posts and content. organizations how they can take

advantage of social media platforms to
facilitate their brand awareness. Sohaib
is consistently listed in the top list of
move forward and do real- original and build an online influencers and Career Advisors.
time value-based organic tribe. You do not
collaborations. need to have BOTS.
It helps in exchanging Remain consistent. It

network with diversity and is just like you are feeding
inclusion of new perspectives a baby and aging with it.
and thoughts on the content. Write, post and share
consistently and do not
One thing to keep in mind is leave gaps for your tribe
that unless other people to go somewhere else
would not start talking about
your brand or sharing and Be responsive. Get back
engaging in your content; you to your audience to make
might would find it hard to them feel heard and
grow exponentially. connected. Although
everything is online but
People trust people, that is they are the People with
how they are connected on expectation.
LinkedIn.
If you have won the
To win the trust of your expectations of your tribe,
network who would advocate you have won them to
for you and which eventually advocate for
helps you in getting a real you!
tribe, focus on these points;
CONTACT JOSH:
Always be genuine. CONTACT
This is first and foremost!
Grow slow but grow SAHAIB:
@sohaibhasan
It doesn’t matter why you’re

How to make sure your next going LIVE as long as your
LinkedIn live broadcast audience gets something out it.
goes from ok to must

2. Create a rundown
watch!
To produce a great LIVE take the
time to plan your broadcast out.
In the television industry this
plan is called a “rundown”.
It’s an agenda that outlines the

order of your show. It will have
all the segments, topic points and
questions listed in the order you
talk about them.
It should also include your

scripts, bios, sponsor mentions
and calls to action.
Image by OpenClipart-Vectors from Pixabay If you use graphics, audio, videos,

images or PowerPoint slides list
BY CHER JONES
them as well.
As more people get access to 1. Always start with your
LinkedIn live there is a lot viewer in mind Once you have everything in your
more live content on the rundown, go over it to make sure
network. What do you want to give the it has nice flow with a clear
audience in exchange for beginning, middle and end.
Unfortunately, due to their time?
inexperience or just lack of The rundown will keep you on
planning, most broadcasts This will force you to get track and help you deliver the
are hard to watch. clear on why you are value you promised.
broadcasting in the first
In fact, many people can’t place. Think value here!
stand seeing live notifications 3. Check your tech and set
because of these bad shows. What do they want? Breaking before you broadcast
industry news? Could you
To create a must watch LIVE teach them something new? Another LIVE killer is bad tech.
here are seven critical tips Share behind the scenes? This could be anything from a
you help you make your Show how something is poor internet connection, bad
broadcast go from good to made? Make a big lighting or horrible sound.
great. announcement? I
This is a wasted opportunity and

To produce a great LIVE here’s why: approximately 90% of
your viewers will watch the
take the time to plan your replay.
broadcast out. In the Who wants to watch something

television industry this plan that’s not starting for at least 2 to
3 minutes? Nobody.
is called a “rundown”. Most people will click away and
never watch another broadcast
Whenever possible plug-in to work on your LIVE hosting
again.
your router rather then using skills is by broadcasting to a
Wifi. private Facebook group or
The beginning of your broadcast
YouTube account.
is the perfect opportunity to
Make sure you and your
tease your replay audience by
guests wear earbuds to This will allow you to further
giving them a reason to stay
prevent audio feedback. test your tech and see how
tuned-in.
great your set up looks and
Lighting also matters, so sounds.
make sure you are either
6. Remember to be interactive
seated in front of the window All while you get used to
or are in a well-lit area. being on camera and
Even though most of your
working on the broadcasting
audience will see the replay, you
If you have a guest on your software at the same time!
must engage with your live
live show plan a “tech check”
viewers.
at least 20 minutes prior to And once you have
the broadcast. completed all your tests and
This is not traditional television.
got all your practice in, you’ll
It’s social TV, so make them part
This will allow you to see if be much more comfortable
of your show! Plan to ask them
they are in optimal going live for the first time on
questions and take the time to
broadcasting environment. LinkedIn.
read some of the comments
throughout your show.
Don’t be afraid to ask them to
move to a better location, 5. Go live with the replay in
adjust their lighting, camera mind
7. Play with the delay
angle or sound to ensure
your audience gets the best I often see broadcasters hit
As you get interactive with your
viewing experience possible. the live button then
live audience the final thing you
immediately display a
must remember is the broadcast
countdown clock or sit
delay.
4. Practice hosting in a test around waiting for
broadcast environment guests/viewers to login and
Your viewers are watching about
join them.
30 seconds to 1 1/2 minutes
One of the best places to
behind.

Cher Jones is a Corporate Social Media
Trainer & Coach helps professionals how
The beginning of your to brand themselves and use social
media at work for work.
broadcast is the perfect She also hosts a weekly LinkedIn
opportunity to tease livestream called #JustAskCher LIVE where

she offers tips and advice to help you
your replay audience by develop a powerful and professional

brand online! Tune every Tuesday at 9PM
EST.
giving them a reason to
stay tuned-in.
When you ask a question If you take the time to master
don’t expect an immediate these seven tips you will have
answer. an awesome LIVE worth
tuning into.
Talk about the issue a little
bit longer, share an anecdoteThat being said, don’t expect
or bring up a few talking a perfect broadcast right
points listed in your away. It takes time to get all
rundown. of these moving parts going.
With practice you will get
Then dive into the comments. there.
Your audience will have had
more than enough time to If you focus on delivering
respond. value, your audience will have
a reason to stick with you
become the host of their
favourite LIVE show.
CONTACT JOSH:
CONTACT
CHER:
@itscherjones
Image by Pexels from Pixabay
BUSINESS TOOLS AUTHORITY5.0 MAGAZINE AUGUST 2020
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THE MAGAZINE DIGITAL ENTREPRENEURS HAVE BEEN WAITING FOR!

EDITOR'S NOTE By Mary Henderson | Photos by Mauro Palmieri

er PODCAST OF THE WEEK

Shelly is a globally recognized key to LinkedIn success and

My final thought around

But, we all have the ability to

How did the #decidetobekind

1 How could I do a better job

2 What would your advice be

3 I love the term “Authentic

4 I know you speak a lot on

5 Can we connect on LinkedIn?

"DECIDING TO 1 Think of LinkedIn as a

PUT OURSELVES Once you story is created, get it

OUT THERE ON LinkedIn best sellers list. If your

LINKEDIN IS 2 Do you on LinkedIn and think

NOT ALWAYS of how you want to show up.

IT IS NOT HOW support others, and always be

TEND TO KNOW advocate positivity.

NETWORKING". Hang out with the right

Show that you do not

JOSHUA MILLER DOV BARON MICHAEL DAVID DENNIS YU

RONNELL RICHARDS JULIAN DANYLAK AMY BLASCHKA JARED NICHOLS

Stop Asking Leaders To

If you are looking at a picture

If we were all to be authentic

There is the other extreme, as

"Don’t be afraid to ask the questions

AUTHORITY5.0 MAGAZINE | 13

CONTRIBUTING WRITER'S PROFILE

Joshua Miller is a Master Certified

They are hard-wired to seek

Are You An Adaptive psychological safety and

Leader? beliefs, attitudes and values.

Adaptive challenges are

Managing the distress that

The Adaptive Leader is one who

The Adaptive Leader is one who nudges the system,

Considerations might be the

CONTRIBUTING WRITER'S PROFILE

Far more effective to write a

competition on the reader with how well you've

LinkedIn demonstrates your

I wouldn’t use the private setting

Big picture: Open To Work is

CONTRIBUTING WRITER'S PROFILE

Andy Foote coaches individuals and

What are the 3 elements to

Because the first question that

Image by OpenClipart-Vectors from Pixabay

CONTRIBUTING WRITER'S PROFILE

"Content creation is your

speed pass to influence on presence and company, Salesfluence

the LinkedIn platform." way we sell to one another. Combined

Your headline should capture

Writing a LinkedIn the problems you solve. Think

Profile for Business Google, keywords impact

Once you have decided on your

About Section Experience Section Copy and paste from your

Instead keep your clients

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CONTRIBUTING WRITER'S PROFILE

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