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  • OR Class5

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    Gursewak Ghumman
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    The document outlines an advertising campaign optimization problem, listing decision variables of numbers of TV commercials, magazine ads, and Sunday ads within given constraints of advertising and planning budgets. It also constrains commercial spots and lists objectives of reaching target audiences and expected coupon redemptions to maximize total exposures within the objective function.

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    OR_Class5

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    The document outlines an advertising campaign optimization problem, listing decision variables of numbers of TV commercials, magazine ads, and Sunday ads within given constraints of advertising and planning budgets. It also constrains commercial spots and lists objectives of reaching target audiences and expected coupon redemptions to maximize total exposures within the objective function.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    3 views2 pages

    OR Class5

    Uploaded by

    Gursewak Ghumman
    The document outlines an advertising campaign optimization problem, listing decision variables of numbers of TV commercials, magazine ads, and Sunday ads within given constraints of advertising and planning budgets. It also constrains commercial spots and lists objectives of reaching target audiences and expected coupon redemptions to maximize total exposures within the objective function.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Decision Variable TV Commercial Magazine Ad Sunday Ad

    No. of each 4 16 4

    Constraint LHS
    Advertising Budget ₹ 3,000,000 ₹ 1,500,000 ₹ 1,000,000 ₹ 40,000,000
    Planning budget ₹ 900,000 ₹ 300,000 ₹ 400,000 ₹ 10,000,000
    Commercial spots 1 0 0 4
    Young children reached 1200000 100000 0 6400000
    Parents of young children reached 500000 200000 200000 6000000
    Coupon Redemption ₹0 ₹ 400,000 ₹ 1,200,000 ₹ 11,200,000

    Objective Function Total


    Expected no. of exposures 13000000 6000000 5000000 168000000
    RHS
    ₹ 40,000,000
    ₹ 10,000,000
    5
    5000000
    5000000
    ₹ 14,900,000

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