Utilizing Strength and Opportunity of Mazda

Mazda as one of the leading firms in its industry, has numerous strengths and opportunities in the
market that help the company to thrive in the market place.

First and foremost, to utilize Mazda's successful track record of integrating complimentary firms
through mergers and acquisition, the company had came up with a plan to further improve their
tracking record of firms. For example, Mazda company would email their buyers new
information of their company so that the buyers will be able to know when they will need to have
a check up for their vehicle engines. Hence, the company will have a rather good tracking record
of integrating complimentary firms.

Secondly, another of Mazda's strengths is that Mazda has strong free cash flows that provide
resources in the hand of the company to expand into new projects. Hence, to utilize this, the
company has planned to advertise their products to everyone through advertising on the mass
media and giving out flyers so that consumers will be able to know about the company's projects
and give support by buying Mazda's products.

Furthermore, another strength of Mazda is that Mazda has built an expertise at entering new
markets and making success of them. Thus, to utilize their strength, Mazda has further expand
their business through the internet. For example Twitter, Facebook and other online websites.

Last but not least, another strength of Mazda is that their coworkers are highly skilled workforce
through successful training and learning programs. So, to further utilize this strength, the
company has recruited more coworkers and trained them to provide better services to their
consumers. Hence, by using the newest technology, the coworkers of Mazda had highly
improved their workforce.
Besides utilizing strength, opportunities can also be utilize. The first opportunity to utilize is the
opening of new markets because of government agreement. Government agreement allows the
opening of new markets and this will allow adoption of new technology standard and
government free trade agreement. This has provide Mazda an opportunity to enter a new
emerging market because of the government’s agreement in opening up new markets.

Secondly, by utilizing an organization’s core competencies can lead to success in similar to other
products field. For a comparative example, GE healthcare research helped in developing better
oil drilling machines.

Next, another opportunity is economic uptick and the increase in customers spending. For
example, after years of recession and slow growth rate in the industry. Hence, this is an
opportunity for Mazda to new customers and to also increase their market share.

Thirdly, stable free cash flow also can be utilize. Stable free cash flow can provide opportunities
to invest in adjacent product segments. This is because, with more cash in the bank, the company
can invest in more new technologies as well as in new product segments. This would open a
window of opportunity for Mazda in other product categories.

On the other hand, new environmental policies is also one of the opportunity that can be utilize.
New environmental policies will create a level playing field for all the players in the industry. It
is a great opportunity for Mazda to have an advantage in new technology and gain market share
in the new product category.

On top of that, new trends in the consumer behavior can open up new market for Mazda. This
behavior provides a great opportunity for the organization to build new revenue streams and
diversify into new product categories too. Then, new taxation policy can significantly impact the
way of doing business and can open a new opportunity for established players such as Mazda to
increase its profitability.

Finally, by utilizing government green drive also opens an opportunity for procurement of
Mazda products by the sale as well as federal government contractors.