Opportunities for Mazda – External Strategic Factors

The first opportunity is opening up new markets because government agreement. The adoption
of new technology standard and government free trade agreement has provided Mazda an
opportunity to enter a new emerging market.

Next, organization’s core competencies can be a success in similar to other products field. For
example, GE healthcare research helped in developing better Oil drilling machines. Economic
uptick and increase in customer spending is also one of the opportunities. For example, after
years of recession and slow growth rate in the industry, this is an opportunity for Mazda to attract
new customers and to increase its market share.

Besides that, stable free cash flow also provides opportunities to invest in adjacent product
segments. This is because, with more cash in bank the company can invest in new technologies
as well as in new products segments. This would open a window of opportunity for Mazda in
other product categories.

On the other hand, new environmental policies is also another opportunity. This is because, the
new opportunities will create a level playing field for all the players in the industry. It represent a
great opportunity for Mazda to drive home its advantage in new technology and gain market
share in the new product category.

On top of that, new trends in the consumer behavior can open up new market for Mazda. It
provides a great opportunity for the organization to build new revenue streams and diversify into
new product categories too. Then, new taxation policy can significantly impact the way of doing
business and can open new opportunity for established players such as Mazda to increase its
profitability.

Finally, government green drive can also opens an opportunity for procurement of Mazda
products by the state as well as federal government contractors.

Reference: http://fernfortuniversity.com/term-papers/swot/1433/1281-mazda.php