Individual

Project
Table of Contents

Introduction..........................................................................................................................................2

New Information Briefing.....................................................................................................................3

Strategies to solve problems arising..................................................................................................3

Tata Motors Business Indicators..........................................................................................................5

Reflection..............................................................................................................................................8

Conclusion.............................................................................................................................................9

Bibliography.........................................................................................................................................10
Introduction

The automotive industry is usually regarded as one of the world's most ruthless and
competitive businesses. As a result, strategic management has remained a key component
of this sector, as companies in this sector seek to evaluate, redesign, produce, and supply
cars that meet the different needs of customers throughout the world. This industry
requires supportive industrial policies in order to properly adapt to the ever-changing
market demands. In addition to automobile manufacturing, the automotive industry also
encompasses sales, logistics, and aftermarket stages. Automobile manufacturing is only one
element of the industry. As a result, organizations operating in this sector require
appropriate frameworks that can support the trends of a highly competitive business
environment.

Tata Motors, founded in 1945 and today a division of Tata Group, is regarded as one of
India's most successful manufacturers and suppliers of passenger, utility, and commercial
vehicles. The global automobile industry is characterized by intense rivalry and competition.
In every market in which it competes, Tata Motors faces fierce competition from rival
automakers. In the context of the continuing globalization and consolidation in the
international automobile industry, it is projected that rivalry would become more intense.

Creativity, quality, dependability, safety, fuel efficiency, pricing, and customer service are
just a few of the aspects that influence the degree of competition in this industry. Increased
rivalry may result in fewer automobile unit sales and a higher inventory than would be the
case without competition. There is a likelihood that prices may be subsidized as a result of
this circumstance, which will have an effect on Tata Motor's financial status. Therefore, the
company's capacity to sustain its competitiveness through the adoption of suitable strategic
management plans will be crucial to its success in both established and expanding markets.
(Motors, 2022)
New Information Briefing

The term "operations management" refers to the management of business practices inside
an organization with the objective of obtaining the maximum possible level of efficiency.
This phrase, when used in this context, refers to the management of business practices
inside an organization in order to achieve the maximum possible level of efficiency (OM).

Strategies to solve problems arising

Inflation
To mitigate the impact of inflation, businesses could cut costs, invest in technology, and
modify pricing fast.

Financial Director Resign

The primary purpose of the organization should be to attain financial stability by covering all
of its expenses. Hold a board meeting and seek to restore investor confidence in the
business. As a last resort, you will have to liquidate your assets to cover your operating
expenses.

Substitute in the Markets

A competitive company's release of a low-cost alternative could be risky business.
Therefore, it is vital to spend in research and development in order to reduce prices and
enhance the quality of products offered by competitors. The techniques of aggressive selling
will offer you with a competitive advantage.

Innovation
As previously said, innovation is a crucial notion utilized in business to ensure efficient
operations. The research and development division should be robust enough to provide
high-quality inventions, especially in terms of maintaining a high degree of competitiveness
with rivals.
Stock Maintenance
We are in severe need of more space in the warehouse. Optimizing the space according to
the requirements and adhering to a detailed layout of the warehouse, which specifies which
product should be placed in which location, is the most successful approach. Utilize defect
division systems that can automatically identify non-programmable components (NPCs) and
appoint a person with the responsibility of closely supervising the production process in
order to improve overall quality and reduce the amount of quality defects.
By analyzing all five of the industry's competitors, the strategic planners at Motors Limited
will have a deeper grasp of how the industry's competitive dynamics impact the company's
profitability. They are able to identify potentially game-changing developments early on and
seize the opportunity promptly. By possessing a comprehensive understanding of the Porter
Five Forces, managers at Tata Motors Limited are able to manipulate these forces to their
benefit.
Tata Motors Business Indicators

Tata Motor’s Mission & Vision & Strategy

Tata Motors has designed an entirely new organisational plan, and as part of this process,
the company's mission, vision, and general strategy have been revised. The new approach
aims to achieve long-term financial success by manufacturing and supplying complex
technology to suit consumer demand. An examination of the corporation's goals and
aspirations reveals that one of its key goals is to build a reputable brand identity in order to
sell more products. According to Tata Motor's new mission statement, "We innovate
mobility solutions with a passion for boosting the quality of life," the corporation will
concentrate on improving the lives of individuals. By 2019, the company aims to be among
the top three commercial vehicle manufacturers on the international market. (Motors,
2022)

Tata Motors' vision statement discloses that the company strives to improve the product's
quality, efficiency, and value in a way that will raise the company's standing with its
customers, employees, and business partners, as well as its stockholders. The company
recently rethought its business strategy in an effort to increase its market share in the highly
competitive global automotive industry. The new approach calls for the introduction of a
TAMO-branded third modular platform in addition to the two existing modular alternatives.
In addition, the market for passenger automobiles will undergo a number of changes to
increase its competitiveness with vehicles manufactured by other industry participants.
With the support of the innovative modular platforms, the organisation will be able to
introduce new products throughout its numerous business divisions.

Company Size and Growth Rate

Tata Motors Limited is India's foremost designer, manufacturer, and distributor of trucks,
vans, passenger cars, construction equipment, coaches, and buses. They are also the largest
provider of these types of automobiles in the country. It results in the supply of commercial
autos that are regarded as the best available solutions across all company categories in
India. Jaguar is a renowned British carmaker specialising in the construction of premium
automobiles. Tata Motors owns Land Rover, Jaguar, and Jaguar in addition to Land Rover.
Tata Motors, a multinational corporation, has built a presence in a large number of
countries worldwide. Tata Motors is continuing its ascent, as depicted by the graph. An
increase in sales of autos and replacement parts can be deduced from an annual increase in
financial performance. Inferring the consistency of Tata Motor's growth rate from the
percentage change compared to the previous year.

Market Size
By the conclusion of the 2019/2020 fiscal year, the company anticipates regaining its
previous market share of 10 percent in the passenger vehicle category. It has decreased by
around 5.4% since its prior level. (Motors, 2022)

Products/services
Tata Motors Limited is responsible for the manufacturing and distribution of a wide range of
vehicles in India, including trucks, vans, passenger cars, construction equipment, coaches,
and buses. In order to meet the current demand in the global passenger automotive
business, the company is preparing to launch new brands.

Profitability
During the 2016 fiscal year, the volatility on the financial markets and the fluctuating
exchange rates had a significant negative influence on the company's earnings. Despite this,
the company's annual sales in the United States are close to $9 billion.

Internal Resources & Capabilities

Tata Motors possesses a number of resources and capabilities that contribute to its
competitiveness, including highly qualified personnel, a unified corporate culture,
entrepreneurial vigor, and brand equity. To deliver the Tata Nano, which will be the world's
most fuel-efficient and inexpensive automotive, the company is incurring substantial early
capital expenditures. The company is the largest manufacturer and supplier of both
passenger and commercial vehicles in India, and it boasts that roughly 9 million Tata-
branded vehicles are currently on the road around the globe. Even under unfavorable
economic situations, the company's performance is driven by its tremendous people
resources and exceptional managerial skills.

Tata Motors is currently focusing its efforts on the development of future automobile
technologies that will improve a number of automobile characteristics, including fuel
economy and performance. A reduction in capital costs will result from an investment in
automotive technology since consumers will be able to select the autos they desire from a
choice of options. As an open platform, the sub-brand TAMO will enable the incorporation
of cutting-edge technology into unique designs; hence, it will serve as the basis for the
introduction of a low-volume niche product.

External Market Environment

Tata Motors has a strong brand image in countries such as the United Kingdom. Various
changes undertaken by the government have emancipated the economy. This condition has
drastically lowered entry and exit obstacles. Consequently, the corporation has the potential
to capitalize on its brand value and financial resources. The global market for Tata Motors
appears to be appealing. The corporation should seek to exploit unanticipated
opportunities, particularly in the design, production, and delivery of relatively inexpensive
electric vehicles for local and global markets.
The automobile industry is very fragmented, which is where Tata Motors comes in. As a
result, it has previously employed user acquisition strategies to accelerate its rate of
expansion. In 2008, Ford Motor Company sold Jaguar and Land Rover to Tata Motors for a
price below market value. The buyer was Tata Motors. Due to this event, the company's
market power and position in the worldwide arena grew substantially. As a result of the
business's acquisition of Jaguar and Land Rover, Tata Motors' sales revenues have increased,
and the company has been given the opportunity to improve its position in international
markets. Tata Motor has been able to reach premium markets in large part as a result of the
tremendous growth rate boost provided by acquisitions.

Particularly with the advent of the Tata Nano, Tata Motors' lean production strategy has
caused a number of safety-related issues. These challenges have a large impact on Tata
Motors' customer characteristics, which are heavily influenced by the lean production
strategy. As a result, there are customers who, because safety is their primary priority,
choose brands manufactured by other car companies.

Tata Motors' entry into the market is primarily motivated by the need to meet the rising
demand for midsize sedans and utility vehicles (UVs) in the automotive industry. In addition,
the company must capitalize on the tremendous profits that can be generated by
aggressively pricing these automobiles, especially sedans and compact utility vehicles.
Reflection

Leadership Skills
Effective leaders are able to effectively communicate, engage their team, handle and
allocate responsibilities, listen to feedback, and solve problems in a continuously changing
workplace. (DOYLE, The Balanced Carrers)

Communication Skills
To be an effective member of a team, you must convey your thoughts and ideas to the other
members of the group. You must be able to deliver information in person, over the phone,
and by email. You should always ensure that your tone is professional while retaining an
approachable demeanor. It is crucial to communicate effectively both verbally and
nonverbally when working in a group setting. (Jouany, 2022)

Professional Skills
Each will require the assistance of their professional skills. It is the single most important
ability required to perform effectively in a group. For team members to communicate more
successfully with one another, articulation and social skills, as well as a combination of
relationship-building skills, are advantageous. (Team, 2022)
Conclusion

TTM is an important exporter of vehicles from India. If the business innovates and reduces
expenses, it will prosper. Changes must be made to TTM's approach, strategy, and control
systems. MCS and TTM have a strong connection that can be enhanced. TTM employs
cheaper materials and labor to get a cost advantage and has implemented a new approach
for evaluating performance. TTM has utilized technology to develop distinctive products,
establish a competitive advantage, and carve out a market niche. TTM has a distinct strategy
and a competitive edge as a result of effective management. Effective leaders can
communicate, engage their team, handle assignments, listen to feedback, and solve
problems in a dynamic workplace.
To maximize production, everyone should possess a variety of skills. You must communicate
your opinions to be a good teammate. You are required to communicate in person, by
phone, and via email. Always keep a polite and professional demeanor. Group projects
require verbal and nonverbal communication. Each requires the assistance of a specialist. It
is crucial for the group's success. Articulation, social skills, and relationship-building abilities
help team members communicate effectively.
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