Online Shopping in

Turkey
Zibeyda Seyidova, Hossein Ahmadkhankordbacheh, Cemil
Cengiz Cesur
Introduction

Online Shopping-Online shopp

purchasing of goods or services
internet, without leaving your
 Statistics
• 46 million internet clients in
Turkey

• 58% internet entrance

• Turkey among significant

internet markets

• Last year online shopping

industry worth: 42.2 billion liras

• Next year online shopping

industry worth expected to reach:
50 billion liras
 Types of Online Shoppers
• New-To-Internet-Newbie

• Smart Shopping Geek

• Deal Hunter

• Brand Buff

• Save-It-For-Later Shopper

• Reward Points Lover

 Types of Online Shopping
• Credit Card/Debit Card

• Havale/EFT

• BKM Express

• Payment at the Door

 Steps that you have to go
through to start an online
•

business
Step 1: Choose a Business Structure

• Step 2: Decide Where to Form Your Business

• Step 3: Choose a Name

• Step 4: Get a Domain Name and Set Up Your

Website

• Step 5: File Your Business Formation Papers

• Step 6: Set Up Your Finances

Examples
 Difficulties When Starting
Online Business
• Problem with After Sales

• Attracting Desired Audience

• Inefficient Digital Marketing

• Keeping Customers Happy

 Advantages
• Lower Prices

• Reward Programs

• Promo Codes/Online Coupons

• Increased Variety

• Research Capabilities

• Open 24/7

• Saves Time
 Disadvantages
• Delivery Delay

• Lack of Touch and Feel

• Expectations-Reality

• Online Fraud
 Conclusion
• There is a lot of competition in Turkish online
shopping market, and it is hard for new online shops
to maintain the same level as the famous websites,
but with dedication and enough effort, it is possible
to succeed.