Professional Documents
Culture Documents
Transactional Messages: Go Beyond The Pop-Up!
Transactional Messages: Go Beyond The Pop-Up!
THE POP-UP!
You probably already have best practices in place for pop-ups and sign-ups. But there are other tactics
you can use to grow your list organically. Which options below are appropriate for your business?
TRANSACTIONAL MESSAGES
1 Customers expect them – even welcome them. Take advantage of that positive
mindset and give them a valuable reason to want your marketing emails.
REFER-A-FRIEND PROGRAM
2 Refer-a-friend program, especially to those who have given you a positive online review
and through their social media presence. Those are the people more likely to actually
refer a friend.
3 SOCIAL MEDIA
Optimize everywhere your brand is online.
4 EVENTS
Think charity events, tradeshows, tastings – customize these to fit your brand.
COLLABORATE
5 Cross-promotion and co-branding are great ways to reach similar audiences –
and new subscribers. Think about the retailers who sell your brand, or brands that
you sell on your site.
PRINT
6 Print. Make it easier for people to sign up via your printed pieces by including a
shortened URL or QR code.
bronto.com