WHY IS DIGITAL MARKETING IMPORTANT FOR SMALL

BUSINESS?

Digital marketing targets a specific segment of the customer base and is

interactive. Digital marketing is on the rise and includes search result
ads, email ads, and promoted tweets – anything that incorporates
marketing with customer feedback or a two-way interaction between the
company and customer.
This post will help you better understand the benefits of digital
marketing so that you are better equipped with the tools you need to
optimize your small business.

Let’s get started!

1. BUDGET FRIENDLY-
Owing a small business, we need to frame the budget in a perfect way.
While traditional methods of advertising on billboards and newspapers
can get very expensive very quickly, marketing on digital channels
usually requires less investment and you can be more precise with who
your ads are targeting so you know you’re spending your marketing
dollars on the people that matter to your business. While building a large
email list takes some time, it is well worth the effort. There are some great
resources out there to help you build your first email marketing campaign.
Create an incentive, such as a discount code, for visitors to your website to
sign up for your mailing list. The easiest way to achieve a high search
engine ranking for your small business website is to maintain a blog.
Updating your website regularly with content that is relevant to your
audience not only gives your customers a reason to visit your site more
often, it will also help your Google ranking.
2. REACH –
Digital marketing allows you to reach out a wide audience quickly.
People constantly spend more and more time on screens and digital
advertising are present on almost every website we visit. The term
"reach" is used as a KPI by both classical media such as newspapers or
radio and TV as well as by online media. The reach measurement can be
carried out in different ways depending on the medium. The reach of
Online Marketing is easier to check then e.g. of a daily paper. So if a
person buys a paper, the advertiser doesn’t know if he actually reads the
Ad. So online advertisement offers more differentiated evaluation
options. With corresponding tracking and analysis tools it’s possible to
work out how long a user visited a website and which activities he made
afterwards. The exact consequence and the achieved reach can be
defined more clearly. In online marketing, reach is usually measured in
the form of unique visits or page impressions.
3. DEFINE YOUR AUDIENCE –
For one thing, your product or service won’t be relevant to everyone.
For another, they might not resonate with your brand.

Knowing who you are talking to and why you are talking to them is the
beginning of any successful digital marketing campaign. It all starts by
defining your target audience and talking only to them. A target
audience is, in essence, a subset of people who share a set of common
characteristics that is most likely to purchase your product. This could
consist of their age, gender, location, interests, etc. It’s your job to figure
out who that is.

Gaining a deep understanding of who your customers are and what

motivates them will help you define a more qualified audience. Only
then can you use digital channels to reach that audience, and drive
higher quality traffic, improve on-site engagement and, most
importantly, increase sales.

4. TIME EFFECTIVENESS-
Time management is a skill which can be applied to a three-month
project, or just your daily administration. By organising how you will
use your time efficiently, you will achieve greater productivity and less
stress. Poor time management can lead to missed deadlines, a poor
reputation and anxiety. Digital marketing requires multitasking, quick
thinking and the ability torapidly change your focus from one task to the
next. This can make handlingeverything on your to-do list easier said
than done, which is why savingtime should be a top priority.
5. BRAND AWARENESS –
Brand awareness is the way in which consumers recognize and
remember your business. The greater the brand awareness you have, the
more audiences will be familiar with your logo, messaging, and
products. Brand awareness is important because it helps audiences
understand, recall, and become comfortable with your branding and
products. If you can build brand awareness among your target
demographic, you can help your brand become top-of-mind when these
consumers are ready to research and make a purchase. Brand awareness
is often seen as the first stage of the marketing funnel. By creating brand
awareness, you can cast a wide net across your audience of potential
buyers. From there, you can funnel leads towards the research and
decision-making processes, and eventually the buying process. Brand
equity describes a brand’s value, which is determined by consumer
experiences with and overall perception of the brand. Positive
experiences and perception equal positive brand equity, and the same
goes for negative notions.