Strategic Management (SM)model has an inbuilt mechanism of mid course

correction, shoould something go wrong. Please

identify that part of the model.

A. Environmental scanning.

B. Strategy Implementation

C. Evaluation & control, Performance metrics

D. Feedback / Learning

E. None of the above (NOTA)

ANSWER: D

Conventional American paradigm of strategy is opposite to that of

Japanese as far as delivering result or performance is concerned.
American paradigm is

A. Long term, visionary

B. Short term, quarterly result

C. Both A & B

D. NOTA

ANSWER: B

Kodak made a strategic suicide by keeping all their eggs in one basket.
They relied on one technology and ignored the

emerging one.Identify both the technologies.

A. Fission & fusion

B. Aerobic and Anaerobic Fermentation

C. Open cast mining & Non open cast one

D. Analog & Digital photography.

ANSWER: D

The poster boy of LCC (Low cost carrier) in Indian Aviation Air Deccan
created a buzz by offering Rs 500 airfare.Still they got folded. What was the
reason?

A. Lots of revenue but no profit.

B. Outsourcing

C. Wrong sctor selection

D. Employee attrition.

ANSWER: A

In general, PLC has been shortened, so the time to market span has

A. Increased

B. Remained constant

C. Decreased

D. All of these

ANSWER: C

Balanced Scorecard Framework was developed by

A. C K Prahlad & Tom Moody

B. Dr C V Raman & Dr Hargovind Khorana

C. Dr. Robert S. Kaplan and David P. Norton

D. Lala Banarasi Das and Ghanshyam Jhunjhunwala.

ANSWER: C

In Balanced Scorecard Framework CRM & SCM is part of

A. Customer Perspective
B. Innovation and Learning perspective

C. Financial Perspective

D. Internal Business Perspective

ANSWER: B

Reliance, Ruias or Shell owning petrol pumps for retail distribution in India
are examples of

A. Forward integration

B. Backward integration

C. Horizontal integration

D. National Unity & Integration

ANSWER: A

Open Happiness is an ad campaign of

A. Campa Cola

B. Zamzam Cola

C. Pepsi Cola

D. Coca Cola

ANSWER: D

Generic Competitive Strategy was proposed by

A. Michael Slater

B. Michael Porter

C. Michael Carter
D. Michael Butler

E. NOTA

ANSWER: B

What type of corporate strategy Tata Nano follows?

A. Differentiation

B. Retrenchment

C. Me Too

D. Blue Ocean

E. Cost leadership

ANSWER: E

Amul follows what type of Corporate strategy?

A. Unrelated Diversification

B. Related Diversification.

C. Gut feel

D. All of the above

E. NOTA.

ANSWER: B

Indica car modified for UK market in the name of Rovers would be an

example of, as per Ansoff's Matrix

A. Market Penetration (Current product, current market)

B. Market Development (Current product, new market)

C. Product Development (New product, current market)

D. Diversification (New Product, New market).

E. All of the above.

ANSWER: D