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DIGITALLY NEXT

Digitally Next is a necessary Partner in progress right from the creation of brand identity to
its building and its short/long term monetization campaigns by nurturing them with the
right manifestation they need. It is a digital marketing agency in South Delhi. Its services
include:
1) Digital Branding.
2) Online Demand Generation.
3) Personal/Celebrity Branding.
4) Community Building.
5) Building alliances and partnerships.
6) Sourcing and Collaboration.
The Business: Digitally Next uses the following to run its business:
1) Web Essentials Management: In which the company creates a website which speaks
on behalf of its client’s brand and keeps the audience on the hook in the process.
2) Marketing content management: Getting to know the client better and helping it
build up its brand’s communication.
3) Visual Impact Management: Creating amazing or attractive videos, pictures gifs etc.
which will attract customers.
4) Search Engine Marketing: Optimising search engine marketing to get noticed by
thousands.
5) Social Media optimization: Enhancing social media presence.
6) Online Reputation Management: Managing the relations with the stakeholders and
keep maintain the client’s reputation by keeping the stakeholders happy.
SOCIAL MEDIA PROFILES
Digitally next is present across various social platforms like Facebook, Twitter, Instagram
and LinkedIn.
SUGGESTION:
1) It should think of using other social media sites like Snapchat, Pinterest which has a
potential to generate large number of traffic. Also, people use Pinterest when they
plan to purchase. So, it would be a great place to generate leads.
2) It should aim at start-ups that are willing to make it to the online world.
3) Facebook Page – Facebook lets Future retail create pages for its business or brand.
These Facebook Groups as clubs or communities are where the company’s most
engaged customers and fans can congregate.
4) Facebook ads – Facebook ads are a great way to make the brand more visible and
attract larger audience.
5) Instagram Market – Instagram lets visual content curate exquisitely. Customers
instantly see their collection of photos and can purchase directly from there.
6) Also, I think it should leverage mobile technology like creating mobile apps. Which
would be the most convenient way to connect to clients/customers.
Apart from these, there are many ways one can engage with the customers:
 Commenting on posts.
 Starting and participating in conversations.
 Sharing relevant information.
 Sharing user-generated content.
 Posing and answering questions.
 Addressing complaints and criticisms.
 Showing appreciation for customers.

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