Homework - 1

Submitted by:
Name: Moupia Saha
ID: 191051014
Department: MBA
Course name: Consumer Behavior

Submitted to:
Name: Moinak Kanungo
University of Liberal Arts Bangladesh
Submission Date: 10.08.2020
  What are three types of products related to more than one level of Maslow’s Hierarchy of
Needs?

Products Mobile Phone Car Perfume

Brands Apple & Oppo BMW & Tata Nano Dior & Axe
Needs Safety & Security Safety & Security Self- Actualization
Needs Psychological Needs Psychological Needs Psychological Needs
Needs Self Esteem Needs Self Esteem Needs Self Esteem Needs

 For each type of product, consider two brands. How do marketers attempt to differentiate
their product from the competition?

Mobile Phone Apple Oppo

Differentiate High Price Low price
Differentiate Best security & features Moderate security & features
Differentiate They promote luxurious brand They promote their beautification selfie
value with their logo camera
Car BMW Tata Nano
Differentiate High Price Low price
Differentiate Best security & features Moderate security & features
Differentiate They promote luxurious brand They promote budget friendly car
value with their logo
Perfume Dior Axe
Differentiate High Price Low price
Differentiate They promote luxurious brand They promote budget friendly & odor free
value with their fragrance 24 hours
&logo