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Treeplan Academic Version Only For Academic Use
Treeplan Academic Version Only For Academic Use
-21.12223 60%
COGS is 80%
50%
PrintTech enters (mkt share is 30%) -$25.42 -25.41776
0 -5.65833233 40%
COGS is 70%
60%
Demand is $200mn $17.54 17.53751
4.650933 60%
COGS is 80%
-$3.94 -3.940121
1.214511 40%
COGS is 70%
40%
Demand is $100mn -$3.94 -3.940121
-12.53118 60%
COGS is 80%
50%
PrintTech does not enter (mkt share is 40%) -$18.26 -18.25855
0 8.087354689 40%
COGS is 70%
60%
Demand is $200mn $39.02 39.01515
21.83304 60%
COGS is 80%
$10.38 10.3783
-14.68
-25.42
17.54
-3.94
-3.94
-18.26
39.02
10.38
$ (3.94)
Demand $ 100
Market share 40%
$ (3.94)
Demand $ 100
Market share 40%
$ (18.26)
Demand $ 200
Market share 40%
$ 39.02
Demand $ 200
Market share 40%
$ 10.38
values in $bn
$ 200
60%
30%
50%
80%
60%
Profitability Index
Corresponding Input Value Output Value Percent
Input Variable Low Output Base Case High Output Low Base High Swing Swing^2
100 Mn Sales Probab 60% 40% 20% $ 0.90 $ 1.02 $1.14 $ 0.24 60.4%
COGS is 80% Sales Probab 80% 60% 40% $ 0.94 $ 1.02 $1.10 $ 0.16 26.9%
Competitor Entry Probab 70% 50% 30% $ 0.97 $ 1.02 $1.08 $ 0.11 12.7%
$0.88 $0.90 $0.92 $0.94 $0.96 $0.98 $1.00 $1.02 $1.04 $1.06 $1.08 $1.10 $1.12 $1.14 $1.16
Profitability Index
Profitability Index
Corresponding Input Value Input Value as % of Base Output Value
Input Variable Low Output Base Case High Output Low % Base % High % Low Base High Swing
100 Mn Sales Probab 60% 40% 20% 150.0% 100.0% 50.0% $ 0.90 $ 1.02 $1.14 $ 0.24
COGS is 80% Sales Probab 80% 60% 40% 133.3% 100.0% 66.7% $ 0.94 $ 1.02 $1.10 $ 0.16
Competitor Entry Probab 70% 50% 30% 140.0% 100.0% 60.0% $ 0.97 $ 1.02 $1.08 $ 0.11
$1.16
$1.14
$1.12
$1.10
$1.08
$1.06
Profitability Index
$1.04
$0.98
$0.96
$0.94
$0.92
$0.90
$0.88
40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% 110.0% 120.0% 130.0% 140.0% 150.0% 160.0%