ANALIZAR EL COMPORTAMIENTO

DE
LA OFERTA Y LA DEMANDA

POR

ANGELA SALDARRIAGA
C.C. 43.222.267

YONATHAN STEVEN PEÑA LIZCANO

C.C. 1.117.534.763

JUAN CAMILO PACHÓN

C.C. 1.019.008.180

TUTORA:

LUZ ANGELICA CUELLAR BURITICA

SERVICIO NACIONAL DE APRENDIZAJE – SENA

TECNOLOGIA EN GESTION DE MERCADOS

MARZO - 2017

COLOMBIA
 SUMMARY

Supply and demand are related to each other, when one increases,
The other decreases. Related to the quantity of products and with balance in price.

Demand: Desire, ability and willingness of consumers to buy a product.

Supply: capacity of producers they offer products for sale.

HOW TO DETERMINE THE DEMAND

TASTES OR NUMBERS INCOME CONSUMER PRICE OF

PREFERENCES CONSUMERS EXPECTATIONS RELATED
GOODS

Large Income if Are interested in

Request an number of income satisfying their Two types of
article for one buyers, increases, consumption, related goods
year and increased the quality as the that may
ignore the demand; defendant most important affect
next. small amount will factor the demand:
of buyers, increase substitutes
decrease. as well. if and
income complementa
falls, ry
demand
also
Laws of supply and demand
 MARKETING MIX

The market is dynamic, sellers use a variety of tools for achieve company goals by
combining or Mixture. These tools are known as "Marketing Mix", which It refers to
the types of marketing variables.
Marketing Mix sets the marketing variables you need to understand and control for
achieve its overall business objectives.

THE FOUR PS OF MARKETING MIX

THE MARKETING MIX HAS MANY VARIATIONS AND IS MADE UP OF THE
9PS
 BENCHMARKING

Is the procedure to determine WHO IS THE BEST, systematic and continuous

process of evaluating companies. They are recognized as the best in their class.
Purposes:
• Establish priorities, goals, objectives
• Develop product and process objectives
• Know or surprise industry best practices
Objectives of benchmarking
• Define where and what improvements are requested
• Investigate how other organizations achieve high performance
Levels
• Use this information to improve the measurement of results

PROCESS OF BENCHMARKING
 COMPETITION AND ITS MAIN ASPECTS

USING THE MARKETING MIX

The findings of market research are important in developing the general mix of
frames for a given product.
By identifying the specific needs of customers, a company can adjust the
characteristics, appearance, price and distribution method for a target market
segment.
New technologies and changing fashion mean that goods and services have a
limited product life cycle. Ideally, the marketing mix is adjusted to take each stage
into account. For example, the life of a product can be extended by changing the
packaging to cool a tired brand and thus increase sales.
The global marketing mix is the business marketing strategy and is deemed a
success if it meets the objectives of the marketing department, for example,
increase annual sales by 5%