An Assignment

On
SWOT Analysis and Generic Strategies

Course No: BA 3281

Course Title: Industrial Management & Law

Submitted To: Submitted By:

Tasnia Zannat Name: Sourav Debnath

Student ID: 170922

Lecturer
3rd Year, Term: II
Human Resource Management Discipline,
Electronics and Communication
Khulna University, Khulna.
Engineering Discipline,
Khulna University, Khulna.

Date of Submission: 13-10-2019

 1. Present a SWOT analysis of Grameenphone Limited in SWOT Diagram.
Answer:
SWOT analysis of Grameenphone Limited in SWOT diagram is given below-

Strengths(S) Weaknesses(W)

i) Very strong network. i) Lack of enough variety in offers

ii) High quality network transmission and services.
system ii) High call rate.
iii) First one ever to introduce GSM iii) 55.8% foreign share holder.
Internal

technology in Bangladesh. iv) Unable to maintain customers

iv) Good customer service. because of high call rate and
v) Enough and trained employee. service charges.
vi) First operator to introduce pre-paid
service in Bangladesh.
vii) First operator ever to offer EDGE, 3G
and 4G network to the subscribers.
viii) Larger subscriber than other operators.

Opportunities(O) Threats(T)

i) Better offer and Services. i) Many local operators with low call
ii) Advantages against other weak rate service.
External

networking company. ii) Varity of offers provided by other

iii) Providing with high speed internet operators.
modem using WiMAX. iii) Other operators being more
iv) Low cost service with low cost call productive in networking.
rate. iv) High tax rate.
v) Other operators being unsuccessful in v) Supportive mobile device market.
making a better network. vi) Low quality networking facility for
vi) Growing demand for 4G network. 3G and 4G.
 2. Provide Examples of Firms in the Electronics and Communication Industry Pursuing Different
Generic Strategies.
Answer:
Firms in the Electronics and Communication Industry Pursuing different generic strategies are given
below-
Generic Strategies
Cost Leadership
i) Firms in Electronics and
Communication industries
such as Walton has provided
newer technologies for their
customers which is efficient
and low cost.
ii) Walton has provided
Large
electronics instruments at
Size of Market
best value which is
affordable for customers.
Walton also employs a good
structure that works with the
systems to empower the
low-price strategy. Walton
has spread its market abroad
and they export their
instruments abroad.
i) Electronics and
Communication industries
such as GP, Robi etc have
provided their best network
and other services in local
market. They offer internet
Small
package at low cost and low
call rate services.
ii) Sometimes GP, Robi,
Walton, Banglalink, etc have
offered special gift with their
services on different
occasion to satisfy their
customers. They employ a
good structure that works
with the systems to empower
the low-price strategy.
Broad
Differentiation
i) Firms like Walton has delivered
a high configuration of mobile
phones, television, laptop, etc at
low cost compared to other
companies for their customers.
They also add some unique
features to their phones. laptop,
television, etc which makes it
different from that of its
competitors. Strong sales team
with the ability to successfully
communicate the perceived
strengths of the product.
Recently Walton has brought the
‘’Walton Primo H8” phone in
the market which is affordable
for customers and have added
recent latest chipset ‘Unisoc
SC9863a’ which is very
effective for multi-tasking.
i) GP, Robi, Banglalink, etc have
also contracted with mobile
companies and have offered
phone at premium price or
impressive discount with their
services for a very narrow
segment of customers than other
competitors in local market.
ii) They also provide modem at low
cost and financial services like
current bill payment, advanced
rail or air ticket booking etc.
Sometimes they offer discount
than the real cost for small
segment of customers.
Focus
i) Their main focus to
provide low-cost services
and supply to a wide range
of customers best product
and try to bring
uniqueness in their product
than other competitors and
spread their market to
abroad.
ii)They have focused to
improve technological
improvement and network
coverage.
i)Their primary focus to
capture local market.
ii) Their focus to give the
same product and services
in less price than that of
competitors assuring the
same quality.
iii) They also focus to give
their customers first
service advantages and
good human resource and
infrastructure installation
all over the country.