TELECOMMUNICATIONS DITO
TELECOMMUNITY SMART COMM.
Company Profile -DITO CME Holdings corp. is a
Philippines-based holding
Company company. The company is an
Highlights existing telecommunications
provider in the Philippines.
Key Competitive Advantage -One of DITO ‘s partner is china
telecom and being close with a
Chinese partners could perhaps
provide DITO the competitive
advantage to create new partnership
with another Chinese giants like
Huawei.
Target Market -DITO Telecommunity corp.
planned implementation of the
Market mobile number portability law
Information would help the company achieve its
target of capturing 30% of the telco
market.
Market Share -promised to cover 37% in its first
year and 84% in its 5th year.
Marketing Strategy -aims to attract Globe and Smart
subscribers and gain at least 30% of
the total market share within it first
few years of operations.
Product & Services -DITO promised to provide an
average internet speed of 27Mbps
Product in its first year and 55Mbps in the
Information succeeding years.
Competitor:
-is a wholly-owned wireless
communications and digital services
subsidiary of PLDT, Inc., the
Philippines’ largest and only
integrated telecommunications
company.
-likely to improve business
performance in the form of
reduced operating costs,
enhanced reputation, greater
resilience to risk, and the
potential for competitive
advantage
-diversified target audience into
specific and narrowly defined
groups.
-43%
-Smart has been widely known
for its contrivance in product in
the development, aims their
target market the “base of the
pyramid” (BOP) orientation.
-The company provides call,
text, and data services; mobile
Internet offers; 3G
etc..services; wireless
broadband services; and
 international messaging,
roaming, mobile banking, and
downloading services.
Pricing -799 pesos for 30Mbps, 999 pesos -. Still as low as P15 per minute
for 50 Mbps, and 1,299 pesos for
200Mbps
Distribution Channels -DITO, a joint venture between -is expanding its suite of digital
Udenna Group and China telecom, and non-contact distrbution
is the newest telecommuncations channels in order to address
provider in the Philippines. customer needs and requests
more efficiently.
Strengths -fully committed in providing -the strong relationship and
world-class telecommunications in collaboration with established
SWOTT the country. companies
Weaknesses -Corroded cable lines aren’t replace -a continuous decline in the
Information and slow service continue collection of contributions on
yearly basis
Opportunities -New technologies would highly -to call for the cause related
benefit from immediately investing occassions and to bring an
in new fiber optics the moment annual event
they’re introduced in the
marketplace, especially if they
speed up service
Threats -New rvals that offer customer fast -an increase in competitors
service and cutting-edge technology related to the sale of frozen
deals with
 REAL ESTATE FILINVEST
LAND
Company Profile -the company was formery known
as Citation Homes, Inc and changed
Company its name to Filinvest Land, Inc in
Highlights July 1993.
Key Competitive Advantage -the company has built a diverse
project portfolio spanning the
archipelago, from its core-value
homes, to townships etc. Staying
true to its mission,FLI continues to
build the Filipino dream across the
Philippines.
Target Market -the group’s publicy listed
subsidiary targets the
Market affordable/middle-income market.
Market Share Information -59.97%
Marketing Strategy -FIL expanded its resedential
business by catering to other
income segments and by
introducing innovative concepts in
response to market demands.
Product & Services -the company develops and sells
resedential properties, primarily
Product housing units, and subdivision lots.
Information -over the years, accumulated an
extensive, well-located, low-cost
landbank.
Pricing -approximately P300,000.00 to
above P4,000,000.00.
Competitor:
AYALA LAND
-is one of the largest property
developers in the Philippines
and was organized in 1988
-Provides data on company
financial performance
and competitive benchmarking.
-low to middle-income market
segment
-40.3%
- A marketing strategy in which
a company concentrates
its resources on entering or
expanding in a narrow
market or industry segment.
-develops integrated and
sustainable master-planned
communities that creates
quality products and services
for the Filipino community.
-plans to venture into the
affordable hotel and half the
price of the group’s boutique

Distribution Channels -a subsidiary of Filinvest
Development Corporation, is one of
the country’s leading full-range
property developers.
Strengths -the company focused on offering
quality investment properties and
SWOTT managing these effectively to drive
growth and create greater value for
Information its stakeholders.
Weaknesses -Future Debt Rating. The more
projects they have, the higher their
debts will be. Building
condominiums, hotels, subdivision,
and such requires tons of money.
Opportunities -it covers the company’s market
growth and development,
competitive factors, and industry
factors.
Threats -Tax changes
and seda
-develop large-scale,
integrated, masterplanned
mixed-use estates in
growth centers as platforms for
our end-to-end real estate
products – ranging from
residential, retail and office
developments, as well as hotels
and island resorts, to
construction
and property management
services.
-They have the largest Malls
and residential area here in the
country.
-The buying opportunities in
the share price of the Ayala
corporation because of its high
selling price.
- The population gets higher
need more houses.
-The SM prime is the Ayala's
biggest competitor; More
condominium and more malls
are building by the SM Prime
 FINANCE AND INSURANCE PRU LIFE INSURANCE Competitor:
CORP. SUN LIFE PHIL.
Company Profile -Pru Life UK is one of the leading -Sun Life Financial is the
life insurance companies in the longest-standing life insurance
Company Philippines, with over 15 years of company in the Philippines.
Highlights excellence in providing relevant They are also the number one
and innovative life insurance life insurance provider in the
products designed to meet the Philippines measured by total
specific needs of the public. premium income and our
operations.
Key Competitive Advantage -dealing hnestly and fairly with our -Sun Life offers
public, and contributing to the a competitive Total Rewards
development of Filipino community package including salary,
incentives, flexible benefits,
pension, stock and savings
Target Market -serves over 100,000 customers -primary target is those over
with a team of over 3,000 financial the age of 45, but Ramsammy
Market consultants offering an increasing says last year's focus on
Information portfolio of ordinary life diversity in its creative also
resonated well with younger
Canadians.
Market Share -17.07% -21.95%

Marketing Strategy -the goal of this marketing plan is -develop marketing

to increase the market share. This is
why it is determined in the
expansion grid that to be able to
grow the focus of the marketing
efforts to be taken should be market
development
Product & Services -It is determined that there are no
further enhancement necessary in
strategy/tactics to drive sales
then build teams and systems to
execute, measure and optimize
them.
-Insurance products & mutual
funds to help you take action
 Product the actual product and the pricing, today and reach your goals.
so it will stay as it is.
Pricing
Information -Starts with minimum with a -affordable life insurance plan
minimum premium of and money back feature
PhP3,000/month for the 5-year
payment period or PhP2,750/month
for 7,10, and 15-year payment
periods. A low-premium variant of
this starts at Php1,500/month for 10
and 15 pay.
Distribution Channels -a subsidiary of financial services -Aside from the agency
giant Prudential plc channel, Sun Life will grow its
digital distribution channel as
well as its bancassurance
partnership with Rizal
Commercial Banking Corp.
Strengths -Pru Life UK's savings plan offers -Their skilled work force is one
customization of the policy one of the top notch, convincing a
SWOTT may want to invest in. It offers a lot lot of individuals to get insured
of choices that one can tailor-fit by their premium offers.
Information acording on his wants and budget
(the premium, single or
combination of funds to be invested
in, options to increase/decrease
your premium, and the freedom to
spend it into anything you want)
Weaknesses -The company has strong points -Cost structuring is one of its
that must be emphasized to its weakness for the reason that it
market; thus marketing activities has a large volume of
should be given serious attention customers making it hard for
the company to keep efficient
records.
Opportunities -The company can create a -As a country with a rapid
 marketing campaign focusing on
the importance and value of saving
backed with security
Threats -The company must develop an
integrated marketing campaign to
spread the Pru Life UK's advantage
over its competitors
RESTAURANTS
McDONALD
growing economy, it is very
natural for foreign investment
like Sun Life Financial to enter
the market. This creates a
greater opportunity for the
people both in jobs and
services.
-Corruption and unreasonable
government regulation is a big
threat to the company.
Competitor:
JOLLIBEE
 Company Profile -was introduced in the Philippines by Chinese-Filipino -is engaged in developing,
businessman George Yang, who resided in the United operating, and franchising
Company States in the 1970s, though never patronized a fast food stores and was
Highlights Mcdonald’s outlet during his stay. founded by Tony Tan
Caktiong in 1975.
Key Competitive -Its key competitive advantages have -as able to attain a
Advantage included nutrition, convenience, affordability, innovation, competitive advantage over
quality, hygiene, and value added services. McDonald's by doing two
things: (1) Retaining
tight control over
operations management,
which allowed it to price
below its competitor and
(2) Having the flexibility to
cater to the tastes of its
local consumers.
Target Market -the main target customer for Mcdonald’s includes -established their image to
parents with young children, young children, business be for everyone. They
Market customers, and teenagers. focused on all the market
Information segments. They also
marketed their product to
all ages. Students, office
workers and even travellers
are their target market.
Market Share -21.4% -37.5%

Marketing Strategy
-McDonalds 5P’s marketing strategy that follows -is attraction and highly
product, place, price, promotion and lastly people. commercialized using
various media including
TV, Radio, Newsprint and
more, they must have
spend millions of their
budget to stay on top of the
 mind of their customers
especially among the
Filipino.
Product & Services -Mcdonald’s features several products on their menu that -ts flagship Jollibee chain
are permanent and do not change. features a menu of fast-
Product food staples (hamburgers,
Information hot dogs, and
fried chicken) along with
Asian spring rolls,
spaghetti, soups, and ice
cream. 
Pricing -pricing strategy also involves price bundling combined - uses Competitor-
with psychological pricing. In price bundling, the based pricing. Jollibee is
company offers meals and other product bundles for a a price taker that must
discount. accept the going
market price determined by
the forces of demand and
supply. Their product are
priced with the 'going rate'
or in line with
the prices charged by direct
competitors .
Distribution -the company is using the selective distribution channel -additionally utilizes
Channels maintaining a push-and-pull marketing communcation. modern
retailing channels to reach
its customers
Strengths -Technology initiative. Mcdonald’s is taking revlutionary -Tasty Food and Quality
technology initiative to make their”Experience of the Check. This is the main
SWOTT Future” dream come true. stength of the brand
Weaknesses -Suply chain interruptions. Mcdonald’s being one of the -Technology. The brand
Information busiest food chains often faces issues due to disruption in has a does not incorporate
the supply chain. technology int its business
Opportunities -Value meals. Mcdonald’s launched its “Mix and -International Expansion.
 matchdeal” proposed toward its value-conscious Authentic food from a
consumers. The menu was a successful addition, specific region is well-
resulting in increased sales. thought to give it a try.
Threats -New age Fast Food Trends. Mcdonald’s often for -Competitor. Jollibee sees
millennial is considered an old school with its traditional strong competition from
menu and taste. other fast-food brand of the
world.

OIL AND GAS Competitor:

SEAOIL PHILLIPINES PETRON
 Company Profile -is a fuel company that started in
1978. The Filipino-
Company owned company offers fuel
Highlights products ranging from automobile
gasoline to industry-specific
lubricants and services such as
storage and shipping.
Key Competitive Advantage -has the competitive advantage in
its unique perspective and
understanding of the needs of
the Filipino market. In the long run,
the company envisions itself to be
the most omnipresent player in the
oil industry in terms of retail
network.
Target Market -provide quality and affordable
products to more Filipinos.
Market
Information
Market Share -5.1815%
Marketing Strategy -its innovative low-cost franchising
packages have largely contributed
to the expasion of its retail network.
Developed the SEAOIL express
Station with modular station design,
the first of its kind in the industry.
-is a Philippines-based
company is engaged in
the refining of crude oil and the
marketing and distribution of
refined petroleum products.
-Further Services is produced
up of additional functions
outdoors of email advertising
and marketing that are supplied
by firms for an additional fee.
-privae & public motorists;
small oil companies; industrial
plants, private&public
companies.
-51.3%
- The company sells its
products to industrial end-users
and resellers through a network
of service stations; LPG
dealers; and retail outlets. The
company markets and
distributes refined petroleum
products in Philippines, India,
Malaysia, Japan, Singapore,
South Korea, Pakistan,
Thailand and the United Arab
Emirates.
 Product & Services -SEASOIL’s friction-busting
gasoline and diesel products are
Product now powered with world-trusted
Information STP Additives, which remove and
control carbon deposits.
Pricing -gasoline is being sold at two
different prices, the normal price
(Php. 58) and the lower price (Php.
53.50) when you avail of the offer.
Distribution Channels -has invested PhP 1B this past years
to stengthen its oil distribution
network with new oil storage
depots.
Strengths -generate extremely predictable
streams of revenue from the
SWOTT ongoing sales of gasoline and small
food items at their locations.
Weaknesses Information -Depending on the structure of the
gas station, the owner may be
responsible for purchasing
expensive inventories of fuel that
are sold to the general public.
Opportunities -Establishing additional locations is
always an option for gas station
expansion.
Threats -Many automotive manufacturers
are developing electric cars.
- It refines and markets an array
of petroleum products
including gasoline, liquefied
petroleum gas, kerosene,
industrial fuel oil, diesel, jet
fuel, solvents, asphalts; and
petrochemical feedstocks such
as benzene, toluene, and
propylene. 
-P70.57
-We have partnered with the
leading marine transport firms
in ensuring the quality and
continuity of our
primary distribution.
-optimize reserves addition and
its production base
-Dependance on domestic
market growth
-Accelerate Production Growth
-Exchange rate and reserve
depeltion
 AIRLINE CEBU PACIFIC Competitor:
AIRASIA
Company Profile -The Philippines' -is a low cost airline based at
leading airline, Cebu Pacific (CEB) Ninoy Aquino International
Company entered the aviation industry on Airport in Metro Manila in the
 Highlights March 1996 and pioneered the "low
fare, great value" strategy.
Key Competitive Advantage -Cebu Pacific has a much higher
utilisation rate for its A320 fleet,
due to its much larger international
network with frequent night flights,
giving it a lower cost base and a
competitive advantage over AirPhil
and other Philippine LCCs.
Target Market -target markets are the business and
leisure travelers, who want to be
Market fulfilled by a low cost, no frills, and
Information fun airline service.
Market Share -45%
Marketing Strategy -We will make sure all our
customers enjoy a unique premium
service whenever and wherever
they come into contact with us. Our
customers will recognize that the
service we offer is worth paying
that little bit more for
Product & Services -SERVICES OFFERED Web-in
Check Service - Check-in online
Product and avoid the airport counter line!
Information With Cebu Pacific’s web check-in
service, you can go the web and
check-in for your flight 48 hours up
to 4 hours before your departure
time.
Philippines. The airline is the
Philippine affliate of AirAsia, a
low-cost airline based in
Malaysia.
-The key competitive
advantage of AirAsia lies in its
ability to keep its operating
costs low thus ensuring lower
fares for customers.
-mainly target workers or low
pay salaries earners. It could
also be categories like students
who have not a lot of money.
-22%
-Marketing mix of AirAsia
analyses the brand/company
which covers 4Ps(product,
price, place, promotion) and
explain the AirAsia marketing
strategy.
-products and services make it
easier, cheaper and more
convenient
 Pricing - the low-cost carrier (LCC) is able -AirAsia stands for low pricing
to offer tickets at a lower price and and a no frills policy
appeal to the price-sensitive
Philippine market.
Distribution Channels -internet, booking sales office, and -for tickets include multiple
third-party outlet:distributors sources from the likes of
internet booking, exclusive
reservation and sales office and
company authorized agents.
Strengths -Strong market position -Steady and consistent
positioning. AirAsia has been
SWOTT positioned as a low cost airline.
Weaknesses -Limited Financial position -Challenges in balancing
Information service quality with pricing
Opportunities -Growing global travel and tourism -Surge in overseas travel. In
industry Asia where AirAsia is based
out of there has been a surge in
business travel.
Threats -Intense competition n airlines -Management of costs. AirAsia
industry is finding it immensely difficult
to manage the fluctuations in
costs of fuel and also to
maintain its vast fleet of
aircraft.

BROADCASTING GMA Competitor:

NETWORK ABS-CBN
Company Profile -GMA Network was founded by -is the first and oldest
Robert La Rue Stewart in 1950 as televesion broadcaster in
Company Republic Broadcasting System Southeast Asia and one of the
 Highlights (RBS) with flagship AM radio
station DZBB. RBS ventured into
television in 1961 and began
broadcasting on Channel 7 in the
Greater Manila Area.
Key Competitive Advantage -continues to look for creative and
skilled people who have a passion
for excellence.
Target Market -target audience for the event
was families of OFWs in the
Market National Capital Region (NCR).
Market Share Information -34% to 46%
Marketing Strategy -It is with this thrust that GMA
News TV decided to create public
service oriented activities that
would cater to the needs of the
Filipino public.
Product & Services -owns a wide array of media-related -ABS-CBN Corporation is the
businesses apart from its television Philippines' leading media and
Product and radio networks, including film
Information production, record publishing etc.
Pricing -is a Philippine free-to-air
television and radio network
Distribution Channels -The flagship television station
of GMA is DZBB-TV (GMA-
7 Manila) which carries
VHF Channel 7 (analog broadcast) program distributor that serves
oldest commercial television
broadcasters in Asia. Originally
introduced in1999 and was
officially introduced in 2003.
-ABS-CBN can deliver
optimum results both in great
exposure and excellent sales.
-target audience will be every
families around the world.
-31% to 42%
-ABS-CBN also competes with
other programming providers
for channel space and
compensation for carriage from
cable television operators and
other multi-channel
distributors.
entertainment organization. It is
primarily involved in content
creation and production for
television
-is a Philippine free-to-air
television and radio network
-ABS-CBN is a Philippine
commercial television and new
media network, as well as
 with Channel 15 served as a as the flagship property
permanent assigned digital of ABS-CBN Corporation
frequency.
Strengths - success in any film production or -Well-known name
enterntainment
SWOTT
Weaknesses - copyright infringement -Issues on security of tenure of
personnel
Opportunities Information -growth in worldlie label -Development of global brand

Threats -New strategies employed by other -Competition in TV ratings

network