EXPERIENCE THE

LIFE BEYOND

AD

CAM-
PAIGN
PREPARED BY:

SARAH ERIEANA BT AZRIFF

(2020989353)
NUR SUFEAHANI BT AZMIN
(2020989393)
NURUL AINI BT SELAMAT
(2020954141)
SYAQIENAH BT MOHD ALI
(2020991871)
'AISYAH MAISARAH BT HAMDAN
(2020986363)
NUR DANISH QURNIA BT AZMAN
(2020954335)

visit us now at
www.luxuriagroup.com
 LUXURIA
TABLE OF CONTENTS

02
MEET THE TEAM

03
THE MARKET

04
VISION
MISSION
BACKGROUND

05
SWOT ANALYSIS
TARGET AUDIENCE
THE BRAND

06
ADVERTISING CAMPAIGN
Client Brief 7
Strategic Planning 10
Campaign Plan 13

1
MEET OUR TEAM

SARAH ERIEANA NUR SUFEAHANI

EXECUTIVE DIRECTOR NON EXECUTIVE DIRECTOR

'AISYAH MAISARAH SYAQIENAH

CREATIVE DIRECTOR MANAGING DIRECTOR

NUR DANISH NURUL AINI

CORPORATE OPERATION MARKETING DIRECTOR
DIRECTOR

2
THE
MARKET
Luxuria Group is a public listed Malaysian
company involved mainly in property
development with real estate firm
known as Lux Grandeur Hartamas based
in the city of Kuala Lumpur Malaysia.
Formed in 2015 the firm’s core business is
the provision of services, which cater
specifically to the needs of clients
namely property owners, tenants,
developers and investors in the selling,
purchasing and leasing of industrial
properties. The firm is registered with the
Board of Valuers, Appraisers and Estate
Agents Malaysia, which in turn regulates
all valuers, appraisers and estate agents
practising in the country.
 
We provide institutional and individual
investors with in-depth, comprehensive
market research, consultancy and business
platform to access exceptional investment opportunities, straight from the developers. Our main
focused target market is high net worth individuals. With many years of experience in the property
market, we are poised to facilitate and advise our clients in their purchase of property and provide
professional assistance in dealing with developers and financial institutions. Personal attention will
be given to each of our clients, and assistance will be provided every step of the process, from the
recommendation of property gems, organizing tours around the development sites, right up to
the signing of the Sale and Purchase Agreement, as well as facilitating loan arrangements with
the banks.
 
It is our philosophy to provide an efficient and
effective service that will assist our clients to
experience the life beyond. we endeavour to
develop close working relationships with all of
our clients. We manage Quality, Environment,
Health and Safety effectively by establishing,
implementing and maintaining the best
practice and process oriented integrated
management system.

3
 We will achieve our Vision through a Culture of
Excellence and Teamwork by
To give • Creating world-class luxury living in all our
NOISSIM
NOISIV

everyone the developments

• Being a caring and responsible organisation
world-class which actively contributes back to society
• Leading with passion in the pursuit of
luxury living innovation and sustainability to create enduring
experience value
• Delivering exciting and consistent growth to
our stakeholders and shareholders

BACKGROUND
The Luxuria Group is helmed by some of the
most well-known and respected industry players
in the Malaysian property sector. Driven by its
vision of Experience The Life Beyond and
powered by an experienced and dynamic team,
the Luxuria Group brand is set to soar even
higher in the years to come.

The Luxuria Group brand is spread across

regions in Malaysia with 30 projects in total that
include new townships, integrated commercial
developments, luxury high-rise apartments and
green business parks. The Group presently has
approximately 8,126.4 acres of landbank with a

4
total gross development value of RM87.5 billion.
 Strong market confidence as
we are able to sell properties at
an unprecedented pace,
reflecting property buyers’
confidence in the
management team’s strong
brand name.
We offer Innovative product via
S W
well-crafted township
planning, given its large parcel
of land bank.
Relatively more expensive land
cost as we acquire vast land
banks at relatively higher prices
due to the steep appreciation
over the past few years.
Our higher selling price relative
to some of its peers may not be
sustainable if the economic
SWOT outlook deteriorates.

Analysis
Favourable demographics. Young Tighter bank lending.
and growing workforce will continue
to support property demand,
T O Stricter lending guidelines by
banks due to rising housing
especially in Greater KL which is also debt may lead to softer sales.
the employment hub. Rising cost as construction and
MRT connectivity will help support building material cost have
demand, especially in the suburban been on the uptrend which
areas given the availability of vast may erode developers’
land bank. profitability.

TARGET AUDIENCE THE BRAND

HIGH END BUYER BRAND NAME

- Age 30-50.
- Predominantly Family’s with kids
- 80% have a Tertiary qualification
- High incomes with little or no mortgage
- High proportion of business owners & entrepreneurs 

TAGLINE
DOWNSIZER/RETIREES

- Age 50-75. BRAND PROMISE

- 92% have no children living at home
Bring ideas to our client to life
- Will have around 3 to 5 million ringgit to spend
beyond their expectations and
- 80% have paid off mortgage entirely
experience, a luxury innovation of life
- Prestige position 

5
ADVERTISING
CAMPAIGN
CHAPTER 1:

CLIENT
BRIEF

6
 CLIENT BRIEF
PROJECT MANAGEMENT

DATE : JULY 16TH 2020

PROJECT LUX GRANDEUR

NAME : HARTAMAS

MIXED
PROJECT DEVELOPMENT
TYPE : (RESIDENTIAL &
COMMERCIAL)
PURCHASE
ORDER : 897867

JOB
NUMBER : 098978

COMPANY
NAME : LUXURIA GROUP

BRAND : LUX GRANDEUR

HARTAMAS

AGENCY : NEXTDOR PROPERTY

COMMUNICATION
AGENCY

7
 WHERE ARE WE NOW?
We are a new local residence Lux Grandeur
Hartamas from Luxuria Group
We offear a luxury world-class in our development
We have not started our new residency yet and we
are going to launch our brand in December 2020

WHERE DO WE WANT TO BE?

Lux Grandeur is a well-known property that won

multiple awards
Become peoples' top choice
Want to be known as the brand that serves
luxury living to people

WHAT ARE WE DOING TO

GET THERE?

Promote our brand through appropriate market

channels based on our market profile
Communicate directly with potential customers
by having pop up booths.
Emphasize the specialty and benefits that our
consumers will be able to experience in our
residence

8
 WHO DO WE NEED TO
TALK TO?

People that are looking for a property to buy.

People that wants to invest in properties.
People that wants luxury living.
People that wants to live in a city .

HOW WILL WE KNOW WE

HAVE ARRIVED?

Through increase in sales

How much the brand is mentioned in social
media
The increase number of people that logs in
into our virtual tour.
The increase number of people that visits our
showroom.
The increase number of people that calls our
hotline

PRACTICALITIES

Timings:
Launch Date: December 2020
Campaign Duration: October 2020 -
March 2021 ( 5 months)

9
ADVERTISING
CAMPAIGN
CHAPTER 2:
STRATEGIC
PLANNING

10
11
MEDIA SELECTION
Media selection and planning are of the top significance once the advertising
goals and the organization has been set. Media selection and planning is the
study of different advertising media and media vehicles in-depth that facilitate
media selection and development of media-mix that is most suitable for the
firm in question.

AIRPORT
BANNER
The airport offers plenty of advertising
opportunities to a captive audience as
the most impactful locations for
targeting travellers are eye-level screens
and video walls in busy concourse areas,
around flight information display units
and baggage reclaim.

SOCIAL
MEDIA ADS
Social media ads is a great way to
nurture more leads as it filters through
our target market. With measurable
results, we are able to gain more
information on who engage with our
audience and interact with them.

BILLBOARD
Billboards are perfect for building information
about the brand. They 're difficult to forget and
seem to stick in our minds. With the right
placement we are able to engage with our
target audience with the call-to-action
available.

12
MEDIA SELECTION

MAGAZINE
Magazine is a perfect medium for
our marketing as it can makes
people instantly become familiar
with our company and product. It is
not only builds brand recognition
but, in time, brand loyalty.

FLYERS
We chose flyers to ensure our
clients know what they are
getting. With a cost-effective way
to distribute to the masses, we
are able to reach a broader
audience of our target market.
Flyers advertising allow our clients
to immediately contact us with
the call-to-action available and
generate more leads.

NEWSPAPER
Why newspaper and why we choose
print media as our medium to
advertise our brand? because it creates
credibility. Investing in printed material
signals to customers that you are
serious about your business and that
you offer a worthwhile product or
service. Even though many businesses
are cutting back their use of
newspaper, but still it is relavent
because out target market is 30-60
and mostly these people are stable and
have a family and also they still read a
newspaper.
12
ADVERTISING
CAMPAIGN
CHAPTER 3:
CAMPAIGN
PLAN
We use rationale appeal in our
channel and the reason why we
use rationale appeal is because
our goal is to shift from product
awareness and knowledge to
affection, product desire,
product conviction and finally,
purchase. By communication
essential information on the
product, a logical argument
offers knowledge of the product.
In order to encourage like and
desire, a persuasive argument
offers compelling explanations
as to why a particular brand or
service is excellent.

13
SOCIAL MEDIA

INSTAGRAM POST

14
MAGAZINE

15
MAGAZINE 3D

16
BILLBOARD

17
BILLBOARD 3D

18
BUNTING

19
AIRPORT BANNER

AIRPORT BANNER 3D

20
NEWSPAPER

21
NEWSPAPER 3D

22
FLYERS PAGE 1

22
FLYERS PAGE 2

22