Write the title of the project with font size 12, bold and centered

A Proposal submitted

By

Full name (ID)

to
Department of Business Administration

In partial fulfilment of
the requirement for the
degree of
MASTER OF BUSINESS ADMINISTRATION
In
[Area of Specialization]

This Project has been

Accepted by the faculty

FACULTY OF BUSINESS ADMINISTRATION

Mr. [Name of Supervisor]

Advisor

Research Facilitation Centre – RFU,

Iqra University
 Acknowledgments

In the beginning all Glory to Allah Almighty by Grace of Whom we were able to

complete our research project. It was His will and guidance that we were able to take this

report as a challenge and in the end, He bestowed us with his blessings.

We take this opportunity to express our profound gratitude and deep regards to our teacher

(name) for his exemplary guidance, monitoring and constant encouragement throughout this

research report. The blessing, help, and guidance given by his time to time shall carry me a

long way in the journey of life on which we are about to embark.

Lastly, we would like to thank my group members for their constant encouragement without

which our research project would not complete.

ii
Executive Summary / Abstract

iii
 Table of Contents

Contents Executive Summary ...................................................................................................

ii
List of Figures ...........................................................................................................................
v
Chapter 1: Introduction .............................................................................................................
1
1.1 Background of the Study .....................................................................................................
2
1.2 Problem Statement ..............................................................................................................
2
1.3 Research Questions .............................................................................................................
4
1.4 Purpose of the Study ...........................................................................................................
4
1.5 Significance of Study ..........................................................................................................
4
1.6 Outline of Study ..................................................................................................................
5
1.7 Definition of Terms (If required) ........................................................................................
5
Chapter 2: Literature Review ....................................................................................................
7
2.1 Underpinning and Supporting Theories/Models ...............................................................
11
2.2 Empirical Reviews ............................................................................................................
11
2.3 Research Framework .........................................................................................................
11
2.4 Hypotheses ........................................................................................................................
11
Chapter 3: Research Method ...................................................................................................
12
3.1 Research Approach ........................................................................................................... 12
3.2 Research Design ................................................................................................................
13
3.3 Sampling Design ...............................................................................................................
13

iv
3.4 Instrument of Data Collection ...........................................................................................
14
3.5 Procedure of Data Collection ............................................................................................
14
3.6 Statistical Technique .........................................................................................................
14
Chapter 4: Results and Findings ..............................................................................................
15
4.1 Descriptive Profile of the Data ..........................................................................................
15
4.2 Validation of Model ..........................................................................................................
15
4.3 Hypotheses Testing ...........................................................................................................
15
4.4 Hypotheses Assessment Summary ....................................................................................
15
Chapter 5: Conclusion, Discussion, Implications, Limitations and Recommendations ..........
16
5.1 Conclusion ........................................................................................................................ 16
5.2 Discussion .........................................................................................................................
17
5.3 Implications .......................................................................................................................
17
5.4 Limitations ........................................................................................................................
18
5.5 Recommendations .............................................................................................................
18
References ...............................................................................................................................
20
Appendix .................................................................................................................................
22

v
 List of Tables

S.NO DESCRIPTION PAGE NO.

1. Table 4.1: Outer Loadings……………………………………… 28

2. Table 4.2: Reliability and Validity………………………….…… 29

3. Table 4.3: Fornell- Lacker Criterion…………………………….. 30

4. Table 4.4: Heterotriat- Monotriat………………………………… 31

5. Table 4.5: Path- Coefficient ……………………………………... 32

6. Table 4.6: R Square……………………………………………… 32
7. Table 4.7: Collinearity Statistics (VIF)…………………………. 33
8. Table 4.8: Accepted and Rejected Hypothesis…………………... 34

vi
 List of Figures

S.NO DESCRIPTION PAGE NO.

1. Figure 2.1: Theoretical Model……………..…………………… 16

2. Figure 4.1: PLS- SEM Model...................................... 27

vii
 Research Topic 1

Chapter 1: Introduction

1.1 Background of the Study

1.2 Problem Statement

1.3 Research Questions

1.4 Purpose of Study

1.5 Significance of the Study

1.6 Outline of Study

1.7 Definitions

1.7.1 Definition1.

1.7.2 Definition2.

1.7.3 Definition3.

1.7.4 Definition4.

1.7.5 Definition5.

1.7.6 Definition6.
 Research Topic 2

Chapter 2: Literature Review

2.1 Theoretical Review

2.2 Empirical Review

2.3 Theoretical Model

Figure 2.1: Theoretical Framework.

Source:

2.4 Hypotheses
 Research Topic 3

Chapter 3: Research Method

3.1 Research Approach

3.1.1 Qualitative Research.

3.1.2 Quantitative Research.

3.1.3 Inductive Approach.

3.1.4 Deductive Approach.

3.1.5 Exploratory Research.

3.1.6 Explanatory Research.

3.2 Research Design

3.2.1 Correlation Design.

3.2.2 Causal Research.

3.2.3 Experimental Study.

3.2.4 Descriptive Study.

3.3 Sampling Design

3.3.1 Target Population.

3.3.2 Sample Size.

3.3.3 Sampling Technique.

3.3.3.1. Probability Sampling.

3.3.3.2 Non- Probability Sampling.

 Research Topic 4

3.4 Instrument of Data Collection

3.5 Procedure of Data Collection

3.6 Statistical Technique

 Research Topic 5

Chapter 4: Results and Findings

4.1 Descriptive Profile of the Data

4.2 Validation of Model

4.3 Hypotheses Testing

 Research Topic 6

Chapter 5: Conclusion, Discussion, Implications, Limitations and

Recommendations

5.1 Conclusion

5.2 Discussion

5.3 Implications

5.4 Limitations

5.5 Recommendations
 Research Topic 7

Reference