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C om pe ti ti

v e riv alr y

Bar ga in ng
po w ero f
the b uye rs

Th re at of T hr eat o f
Su bs titu e n ew
s e tn ran ts
s e nt ran ts
Su pl ier
B rga ain in g
p ow er

T3 Learning Task - Porter's Five For


Resort Firms in Gensan a. Pricing policy b. Quality of products
Sarangani Highlands Garden HIGH HIGH

Mt. Sabrina Panoramic View Resort HIGH HIGH

Venue 88 Hotel & Events Place HIGH HIGH

London Beach HIGH HIGH

Dolores Tropicana Resort LOW MEDIUM

Amandari Cove LOW MEDIUM

HIGH-
LOW-
earning Task - Porter's Five Forces Analysis
c. Product range d. Extent of brand e. Geographical coverage
HIGH HIGH HIGH

HIGH MEDIUM HIGH

HIGH MEDIUM LOW

MEDIUM HIGH HIGH

MEDIUM MEDIUM MEDIUM

LOW MEDIUM LOW


f. Market segment served g. Distribution channels used h. Size of organization
HIGH HIGH HIGH

HIGH HIGH HIGH

LOW MEDIUM HIGH

HIGH MEDIUM MEDIUM

HIGH MEDIUM MEDIUM

MEDIUM LOW LOW

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