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v e riv alr y
Bar ga in ng
po w ero f
the b uye rs
Th re at of T hr eat o f
Su bs titu e n ew
s e tn ran ts
s e nt ran ts
Su pl ier
B rga ain in g
p ow er
HIGH-
LOW-
earning Task - Porter's Five Forces Analysis
c. Product range d. Extent of brand e. Geographical coverage
HIGH HIGH HIGH