Sales and

Distribution
Management
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 About Us

A p i o n e e r o f i n n o v a ti o n , M r. R a n g a n a t h a n h a s s h a p e d t h e c o m p a n y t o c r e a t e
i n n o v a ti v e p r o d u c t s b y c o m b i n i n g t h e b e s t o f n a t u r e a n d t e c h n o l o g y t o i m p r o v e
the lifestyle o f co nsumers. U nder his inspiring leadership, the co mpany
s u c c e s s f u l l y e x p a n d e d i n t o P e r s o n a l C a r e , a l s o d i v e r s i fi e d i n t o F o o d ,
B e v e r a g e s , D a i r y a n d S n a c k s c a t e g o r i e s , b o t h i n d o m e s ti c a n d i n t e r n a ti o n a l
ma rket s.

T h e c o m p a n y c o n ti n u e s t o l o o k a t e x p a n d i n g p r o d u c t p o r tf o l i o s , w h i l e e n s u r i n g
t h e u s e o f s m a r t m a r ke ti n g t o m a i n t a i n c l a r i t y o f p r o d u c t p o s i ti o n i n g .

A t C a v i n ’s , t h e b e l i e f h a s a l w a y s b e e n t h a t s u c c e s s i s a j o u r n e y a n d n o t a
d e s ti n a ti o n . C a p ti v e m a r ke t s a r e n e v e r l o s t w h i l e t h e c o n g l o m e r a t e r e a c h e s o u t
to newer ones.

T h i r t e e n m a j o r b r a n d s f o r m a p a r t o f t h e C a v i n ’s u m b r e l l a t o d a y.

The company has a robust presence in India

A ft e r e s t a b l i s h i n g a s t r o n g h o l d i n t h e d o m e s ti c m a r ke t s , w e h a d s e t u p o u r
I n t e r n a ti o n a l B u s i n e s s d i v i s i o n i n 1 9 9 9 a n d t o d a y w e h a v e s p r e a d w e l l b e y o n d
I n d i a ’s g e o g r a p h i c a l b o r d e r s - 4 3 C o u n t r i e s

T h e c o m p a n y ’s l o n g - t e r m v i s i o n i s t o e m u l a t e a n d b e tt e r t h e a c h i e v e m e n t s o f
the past.

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 Background of
Distributor

Strong business and

High Focus on Selected personal contacts at
Established in 2005 Based out of Mumbai
Brands both Modern and
General Trade

Strong Networks in over

State of the art supply
Offices in all states 150 locations in the
chain
country

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Maneuvering
Plan

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 CAVINS’s PRODUCT

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 CAVINS’s PRODUCT

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 Features

PURITY PASTEURIZED UHT TETRA LOW FAT LONG SHELF RICH IN PROVIDES
AND PACK, CONTENTS LIFE CALCIUM IMMUNITY
HOMOGENIZE POUCHES AND FOR A
D UNDER PROTEINS HEALTHY
EXTREME LIFESTYLE
HYGIENE
CONDITIONS

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 Benefits
More commission compared to competitors

demand for product is always present(popular product)

Priced the product in such a way that distributor can generate more profit while
reselling it

Provide incentives for satisfactory performance

Selling our product will be easily compared with competitor's product

Brand purpose
G r o u p - is
7 strongly aligned with that of the distributor 10
 Comparison

Cavin Muralya

 Higher Margins  Limited Margins

 High Quality Service  Delayed Services

 Salesperson service  Extra cost for Salesperson

 Inventory Management  No inventory management

service system

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 Unique Selling Proposition

Numerous variants offered for

International quality adherence Sturdy packaging with 120 days
each product at competitive
and highest quality. shelf life.
pricing.

Offering for general and niche

markets, such as H-milk with
unparalleled quality bottled cow
milk with no cream removed
directly from the villages.

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 Thank You

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