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Brochure: Characteristics of A Brochure
Brochure: Characteristics of A Brochure
Characteristics of a Brochure
Informative function
A brochure gives the potential client the information you want to
communicate. For example: introducing your company or a new product,
or changes in your company (BrochureDesignTeam.com, s.f).
Advertising function
It is a very useful tool to promote your products or any new product you
want to launch to the market (BrochureDesignTeam.com, s.f).
Identification function
In order to promote the different Remember!
sections of your company or maybe, According to your main
the kind of products your company purpose, you have
has, you can select innumerable types to emphasize one or
of brochures, but they have to keep another function; but
the same concept of your company you need to interrelate
(BrochureDesignTeam.com, s.f). all of these functions to
be effective.
You can choose the best option to design your brochure according to your
objectives. There are a lot of possibilities such as Bi-fold brochure, Tri-fold
brochure, Gate-fold brochure, Z-fold brochure, folders, inserts, among others;
but the most common are the Bi-fold brochure and the Tri-fold brochure.
FOLD IN 2 FOLD IN 3
Who you This information is related to the company, products and the
owner. You can even add a photo of the owner or manager
are to generate greater security to your audience.
What you This part contains a list of things you have done in your
do or sell company and also the benefits you can give to the clients.
How you In this section you need to write a short description of the
way, method or strategies you implement to complete an
work assignment.
If you create a brochure, you need to take into account that the most important
aspect is to catch the potential clients’ attention. To achieve that purpose you
have to design a unique and creative brochure. It has to be clear, attractive and
brief .
You need to bear in mind some aspects for creating a successful brochure. Some
of those aspects are:
Usage of Defining
visual aids concepts and
structure
Using
Suitable
correct
languages BROCHURE paper
Determining Colorful
the right brochure
font sizes design
Figure 2. Aspects you have to take into consideration at the moment of designing a bro-
chure
• Using the correct paper: If you use an inappropriate paper, your bro-
chure will be ineffective. Remember, your potential clients have touched your
ideas, products or services through your brochure. The market has a lot of
kind of papers you can adapt to your work.
• Colorful brochure design: Make sure you will make an eye-catching de-
sign. So, you should choose a colorful design that suggests an especial feature.
The brochure’s covers design must grab the clients’ interest.
• Determining the right font sizes: The brochure must be readable and
legible. The kind of font can arouse customer interest. You can use different
tools as glow and bold among others to stand out headlines or information
you want to keep in the client´s mind.
• Usage of visual aids: You can use images, graphs or charts that generate a
great impact in your potential clients. This visual aid helps you to summarize
what you want to communicate and it is the easiest way to grab the client’s
attention.
• All brochures should have the three functions mentioned before but according
to the objective, one or another could be more emphasized.
• Some of those important aspects are the visual aids that permit to catch the
clients’ interest because they produce an immediate effect.
• The message has to have a simple, clear, accurate but striking language for
catching the most of the population interest
References
Pennisi, L., Gunawan, Y., Lee Major, A., & Winder, A. (01 de 2011). University of
Nebraska-Lincoln extension, Institute of Agriculture and Nature Resources.
Recuperado el 12 de 08 de 2013, de http://www.ianrpubs.unl.edu/live/g2028/
build/g2028.pdf