THE IMPOR T A N C E OF

BR O C H U R E
D Y LE W IS C. F ERNAND EZ
RU
WHAT IS A BROCHURE?
• A SMALL BOOK OR MAGAZINE CONTAINING PICTURES
AND INFORMATION ABOUT A PRODUCT OR SERVICE

• A BROCHURE IS AN INFORMATIVE PAPER DOCUMENT

THAT CAN BE FOLDED INTO A TEMPLATE, PAMPHLET, OR
LEAFLET. A BROCHURE CAN ALSO BE A SET OF RELATED
UNFOLDED PAPERS PUT INTO A POCKET FOLDER OR
PACKET.
5 REASONS WHY BROCHURE IS IMPORTANT
IMPORTANCE OF BROCHURE
1. Descriptive and Focused

Brochures are piece of paper that have much room to show

details about each service or product in a focused way. It helps to
create an informative version of your branding by providing

• Introduction of new services and product

• Relay core ideas
• Your business history to get loyalty
• Explain existing services and products
IMPORTANCE OF BROCHURE
2. Hit Target Audience

Businesses still use brochure marketing to hit their target audience.

For this purpose, you just need to have a descriptive and attractive
brochure that have the ability to stays in mind of people. Sellers also use
brochures to present their services to potential customers or business
associates in different event gathering. Moreover, brochures contain
descriptive information that participates in trade-off your business
IMPORTANCE OF BROCHURE
3. Less Cost Marketing Tool

As compared to other marketing tools, brochures are low-cost

strategy. A brochure may cost as little as $1 to $3 depend on your design
and quality. Plus, brochure save your time and money when you print them
in bulk. You can share them with many business contacts, professional
gathering and to other individuals. A good brochure also delivers a much
descriptive message than you can get across in more expensive media or
other paid ads.
IMPORTANCE OF BROCHURE
4. Easy to Distribute

Distribution of brochures is much easier as you can strategically place

your brochures in different locations. You can negotiate with different
mall’s management team to distribute your brochures on large scale. It’s
easy to distribute brochures in any professional or other gathering related
to your niche. Even you can contract many advertising companies to do
this In your favor. 
IMPORTANCE OF BROCHURE
5. Build Trust & Improve Business Authority

Because brochures play a vital role in promotion of your business,

don’t compromise on quality of printing and designing. Invest in good
design it will pays off. A poorly printed brochure can eliminate all your
business credibility and value. Invest in a good way will build trust and
show that you care about your customers. More, by adding your objectives
and goals you can gain your customers trust towards your company