The Salesman

➢ Develop Storytelling, Pitching and Communication Skills

➢ Boost Sales and Investments
➢ Develop Sales and Marketing Strategy
➢ Make wiser decisions and cut costs
➢ Create Pitch Presentation
➢ Learn to negotiate and close deals that are beneficial.
1
A major part of business success is planning and making sales so that you are able to generate
revenue for your company. Sales, on the other hand, is very much about communication in
different situations. This topic focuses on improving your sales skills from strategy to execution.
2
Attract customers to grow your company
Sources of Growth
➢ Word of mouth and social engagement
o Recommending a product to your family and friends. (More people are willing to
purchase a company’s products simply because they are getting referrals from
people they trust who use and love the products too.)
➢ Funded Advertisement
o Paying for advertising a product or service through TV, radio, magazines, and the
Internet.
3
Planning your marketing and sales strategy 1
➢ Develop a winning marketing and sales strategy, which can save you time and money

➢ Identify your sales methods

➢ Invest as much time as possible into studying your customers’ habits, and what steps they
go through to find you.
➢ Calculate acquisition costs
4
Planning your marketing and sales strategy 2
➢ Collect and measure marketing and sales data
➢ Calculate the costs of customer service
➢ Set goals and adapt them as you learn
5
Creating marketing campaigns
➢ A marketing campaign is a specific, targeted marketing effort with a specific sub-goal for
your marketing. Each campaign has a clear beginning and an end.
Components to create marketing campaign
➢ The purpose of your campaign
o it’s important to always consider the main purpose of each campaign before
putting it into action.
➢ Your target audience
o it’s important to identify the target audience of each marketing campaign in as
much detail as possible. Consider where your target audience is located, what
languages they speak, and what details about their daily lives relate to your
product.
➢ Your marketing tools
o use various kinds of discounts, vouchers, or freebies to encourage customers to
buy your product.
➢ Your marketing budget
o Aim to find a balance between overspending and underspending: you don’t want
to splurge without understanding what you are gaining from your marketing
efforts, but also, not spending enough on marketing efforts may slow your
growth.
6
The art of storytelling
➢ People relate to and remember information better when it’s delivered to them in the form
of a story.
➢ You can tell stories from the perspective of your customers and how they will benefit
from your product.
➢ It’s very intriguing for a customer or investor to hear the story behind why an
entrepreneur founded their business.
➢ Presenting your product and business in story-format can also be a great way to stand out
from the competition.
7
Grow as a storyteller
➢ Take a few minutes to come up with a short story about your business and you as an
entrepreneur
 Tell a captivating story
➢ You simply want to captivate them!
o Create a story that allows anyone interested in your product to imagine the
positive effects it will have on their lives before they’ve even had a chance to try
it out for themselves
➢ Know your audience
o The same way that you would tailor your story depending on who you are telling
it to, businesses tailor their stories to better suit specific audiences.
➢ Tell a story of actions and conflicts
o When telling a story, identify the main character in your narrative and include a
path for the character to follow
➢ Add some conflict.
o Show how your product or service solves the challenge the character is facing.
o Storytelling is all about taking your customer on a journey that ends with the
positive solution that your product or service provides when your customer buys
it.

➢ Selling is not just the act of selling your products or services to customers. It’s also an
important mindset! As an entrepreneur, you are always selling your ideas to various
audiences. Whether it’s to gain an investment option, attract potential employees, or build
partnerships, selling is a very common thing!

8/Write with a purpose!

➢ Develop good writing skills, such as those you’ve practiced in the challenge above, to
communicate with different stakeholders
➢ The quality of your written content is more important than quantity.

9/Write clearly and briefly

➢ Communicate the most important points of your message effectively, not to impress the
reader with how much you can write.
10/Choose your words carefully
➢ Be deliberate and descriptive in your choice of words. Don’t try to sound too fancy and
avoid using terminology that only you are familiar with.
Revision is important
 ➢ Reading various texts related to your work will not only help you become more
knowledgeable. It will also help you strengthen your vocabulary and how you deliver
your own written messages!
11/Pitching is storytelling
➢ A pitch is a short and precise description of your response to the question "How do you
create value?"
➢ A good pitch tells the story of a problem and provides a compelling solution.

12/Tips for creating your pitch presentation

➢ A pitch presentation, supported by presentation slides, may last anywhere from 2 to 60
minutes.
➢ The length of a pitch presentation completely depends on the purpose of the pitch, and
the amount of time it can or must be given in.
➢ Your pitch presentation should include information on the value your solution provides,
as well as all the other different aspects of your business.
o Get help making your presentation
o Keep your presentation slides as direct and simple as possible
o Include only keywords on your slides, with relevant, eye-catching numbers and
infographics.
o Repeat and highlight the 2-3 key messages of your pitch.
o Have a plan B if technology fails
o Know your product or service well, and plan and practice your pitch also to the
extent that you can give it well without the need for presentation slides, if they are
for some reason unavailable.
13/Structuring your pitch presentation
Whether you have a short or long amount of time for your pitch, your supportive slide
deck is usually structured similarly, as follows:
➢ Cover slide
➢ Overview slide
➢ Problem slide
➢ Solution slide
➢ Product slide
➢ Business model slide
➢ Market slide
➢ Competition slide
➢ Growth slide
➢ Traction slide
➢ Financial slide
➢ Team slide
➢ Ask slide
➢ Summary slide