BROCHURE

PRESENTATION GIVEN TO: mrs. Ramandeep ma’am

PRESENTATION GIVEN BY: ms. Sweta singh
INTRODUCTION
In today’s world, all of us are under the
influence of ‘Advertisement’. Right from
buying groceries to selecting good hospital
services, almost every act is guided and
decided by advertisements.
Advertising brochures are new ways to
publicize products and services and it is of
immense importance that your advertising
brochure be professional- looking and
appealing to the prospective customers…… 
 What is brochure ???

A brochure is a single or multi

page folded paper used to sell a
company’s products or service.

While it can look similar to a

pamphlet, the important thing to
remember is brochures are more
commonly used for advertising
multiple products or services for a
company .
 VARITIES OF BROCURES
.
The most common types of single-sheet brochures are
the bi-fold  and tri- fold . A bi-fold brochure results in four
panel, while a tri-fold results in six panels.
TYPES OF BROCHURES
•Half-Fold
•Tri-fold
•Z-Fold
•Accordion Fold
•Gate fold
•Double gate fold
•Roll fold
•Double parallel fold
•Vertical half fold
•French fold
•Map fold
 Brochures are also available in electronic
Format are called e- brochures. This format
Has the added benefit of unlimited
Distribution and cost savings when compared
To traditional paper brochures.
 Difference between brochure and pamphlet
Brochure
A brochure is a single or multi
page folded paper used to sell a
company’s products or services.
An overview of brochures:
Advertising products/services
Sometimes bind multiple pages.
Pamphlet
A pamphlet is a small, unbound
booklet that is used to advertise or
provide information on a single
subject.
An overview of pamphlets:
Informational
Unbounded
Total number of pages are few.
 Uses of brochures
Brochures are promotional documents, primarily used to introduces
a company, organization, products or services and inform prospective
customers or members of the public of the benefits.
Uses of brochures in health care system

Brochures can touch on all the topics covered by professional

practice guidelines. Practice guidelines are drawn up by health
technology assessment agencies, specialty societies, and
professional organizations.

Brochures help in patient teaching. They cover screening and

prevention, diagnostic, therapeutic and care strategies, therapeutic
patient education, care by healthcare professionals or self
administered care and health benefits provided by hospitals.
Advantages of brochures
1.Brochures can cover a large amount of information in a small
amount of real estate.
Known for being compact both in shape and messaging, brochures offer
a lot of information for their size and the consumer will have a good idea
of what your company/organization is all about and what you have to
offer simply from browsing your brochure.

2.They are extremely versatile.

These multi-purpose attributes makes the decision to print a larger
number of brochures fairly simple.
3.Brochures are easy to distribute to a targeted audience.

Whether it’s at a large event or distributing them door-to-door, another one of

the advantages of a brochure is, that they are a simple but effective way to
target a specific group of people. This method is especially useful for local
businesses.

4.Brochures are cost-effective, especially when ordered in bulk.

Most organizations can safely produce a larger number of brochures and
order them in bulk, since they know they can use them in many different
ways over time.
5.They capture a reader’s undivided attention.
one of the advantages of a brochure is that they offer a simple way to
receive information. After a long day in front of a computer, many people
are probably more likely to glance through a brochure/e-brochure than pay
attention to advertisements on the internet.

6.They offer an easy referral system.

Simplistic though it may seem, brochures can be passed from person-to-
person.
Disadvantages of brochures
Printing expenses: Brochures may offer advantages
like flexibility of design, but printing them still incurs
some costs.
Limited space: Brochures are small and are limited
by the amount of space available. Brochures feature
small paragraphs and bullet points, which often may
not be sufficient. 
Environmental concerns: A brochure, even when
printed on recycled paper, is not an environmentally
friendly means of advertising because a single
brochure generally reaches a single customer.
Design
There are various things to keep in mind
while designing a brochure. These include:

•Target audience.
•The purpose of creating the brochure.
•The format of brochure.
•while design the brochure identifying
perfect colors, designs, font, and content for
brochure
SUMMARY
1. What is brochure?
2. What are the types of brochure?
3. What are the disadvantages of brochure?
4. what is the difference between brochure and pamphlets?
• BIBLIOGRAPHY

1. R Pramilaa. Nursing communication and educational technology. First edition. jaypee brothers medical publishers (P) Ltd .2010.

2. Sharma k Suresh. Communication and educational technology. Second edition. Elsevier. 2018.
ASSIGNMENT

WRITE THE DIFFERENCE BETWEEN BROCHURE AND LEAFLETS.